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Online Advertising and Streaming Video: A Solution That Ensures Content Originators Get Paid

Published by: Generator Research Limited

Published: Aug. 8, 2008 - 27 Pages


Table of Contents



SYNOPSIS

Subject Area

Report Content

Key Benefits

Who Should Read this Report?

Contributors



EXECUTIVE SUMMARY



PROBLEM DESCRIPTION

Online Video and Companion Ads

Other Considerations

  • Business Imperative

  • -Ad Sales Rights



    SOLUTION DESCRIPTION

    Scenario A: Single Publisher Site

  • Companion Ads

  • In-video Ads

  • Implementation Considerations



    Scenario B: Viral Distribution

  • Example 1: MySpace

  • Example 2: Long Tail Blog

  • Key Requirements

  • Technical Approach



    Scenario C: Value-added Services

    Abstract

    This report describes a solution to the problem encountered by video content originators when their material is embedded within a web page that carries companion advertisements (e.g. banner, skyscraper ads) and where the content originator wants a share of the ad revenue earned by the publisher for serving those ads.

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