2006 SKATEBOARDING: Size of Market Trend Report

Published by: Board-Trac

Published: Jul. 1, 2006

Table of Contents

Introduction

Market Facts

U.S. Population

Size of Market

Methodology

Estimated Retail Sales - 2001-2006

Retail Sales 2006: Total, Units Sold and Average Pricing

2006 Participation

Retail Sales / Active Participants

Retail Sales / Passive Participants

Average Unit Pricing - 2002-2006

Estimated Units Sold

Purchase Habits by Distribution Channel

Equipment

Clothes/Shoes/Accessories

Participation / Demographics

Participation: 1987-2006

Gender and Age

Crossover Sports

Age Segmentation

Skateboarder Profile

Abstract

A Board Trac® Exclusive … The 2006 Skateboarding Size of Market Trend Report is a comprehensive view of skateboarders based on self-reported data from Board-Trac’s annual skateboarding studies. This seminal report provides market facts on Skateboarders including demographic profiles and an overview of the 5-19 year old population in the United States and how those age segments influence skateboarding participation.

Retail sales including total dollar volume (retail) for 2006, units sold and average price for hardgoods, softgoods, shoes and accessories are presented in two charts - one reflects spending by active Skateboarders and the second reflects spending by not-so-active or passive Skateboarders.

Estimated retail sales from 2001 to 2006 is charted from data on skateboarders’ spending on decks, trucks, wheels, helmets, skate shoes, sandals, T-shirts, shorts, jeans, sunglasses, watches and backpacks and in separate charts as well. Comparative charts illustrate average pricing and number of decks, trucks, wheels, helmets, T-shirts, backpacks, shorts and jeans sold for each year from 2002 to 2006.

Profiles of the 2006 Skateboarder include overall skateboarding participation, their spending habits by channels of distribution, and a demographic overview of participation by age, by age segmentation, gender and cross over sports participation.

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