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Worldwide and U.S. Corporate eLearning 2008-2012 Forecast

Published by: IDC

Published: Jun. 30, 2008 - 23 Pages


Table of Contents


Table of Contents

IDC Opinion

In This Study

Methodology

Situation Overview

Future Outlook

Forecast and Assumptions

Table: U.S. Corporate eLearning Revenue by Segment 2006-2012 ($M)

Figure: U.S. Corporate eLearning Revenue, 2006-2012

Table: Key Forecast Assumptions for the Worldwide and U.S. Corporate eLearning Market, 2008-2012

Worldwide Corporate eLearning Forecast

Table: Worldwide Corporate eLearning Revenue by Segment 2006-2012 ($M)

Table: Worldwide Corporate eLearning Revenue by Region, 2006-2012 ($M)

Drivers

Inhibitors

Demand-Side Data Shows Direction of Training Growth

Training Delivery Mix Continues to Move Toward eLearning

Figure: Training Delivery Mix in 2007

Figure: Changes in Training Delivery in 2008

Significant Investments Expected in LMS and Knowledge Management

Figure: Learning Technologies Investments

Market Context

Table: U.S. Corporate eLearning Revenue, 2005-2012: Comparison of May 2008 and March 2007 Forecasts ($M)

Figure: U.S. Corporate eLearning Revenue, 2005-2012: Comparison of May 2008 and March 2007 Forecasts

Table: Worldwide Corporate eLearning Revenue, 2005-2012: Comparison of May 2008 and March 2007 Forecasts ($M)

Figure: Worldwide Corporate eLearning Revenue, 2005-2012: Comparison of May 2008 and March 2007 Forecasts

Essential Guidance

Definitions

Corporate eLearning Solutions

Learning Content

Learning Infrastructure

Learning Services

Learn More

Related Research

Methodology

Historical Market Values and Exchange Rates

Table: Exchange Rates, 2003-2007 (%)

Synopsis

Abstract

This IDC study views the elearning market that has had a path of rapid change and growth over the past 10 years. While this growth will continue, the market is now more mature and stable, with vendors providing solutions that address real buyer issues and offer return on investments. No longer a mere training tool, companies are looking to elearning solutions to address a wide range of strategic business initiatives including regulatory compliance, new product rollouts, retail sales readiness, business-to-business sales effectiveness, business process improvement, employee orientation, and channel/customer education. The U.S. corporate elearning market reached $9.7 billion in 2007. The worldwide market reached $15.9 billion. While some of the growth is attributable to exchange rate advantages in Europe, most of the growth represents real increase in demand. To remain competitive in this rapidly changing market space, IDC recommends that vendors should:

Offer a breadth of solutions Talk about customer pain points first Tailor message to client's position within maturity cycle Tap into opportunities in areas beyond traditional training Consider adopting a software as a service (SaaS) model

"Effective talent development is a continuous process. Employees must be able to see how learning impacts their career and supports their personal and corporate goals. Their managers must be able to conveniently monitor progress and be able to leverage development activities to support team and organizational priorities."- Cushing Anderson, IDC's Corporate Learning and Performance research



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