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Innovations in the Insurance Marketplace - US

Published by: Mintel International Group Ltd.

Published: Jul. 1, 2008 - 86 Pages


Table of Contents


Scope and Themes

What you need to know
Scope of this report

Data sources

Consumer survey data

Abbreviations and terms

Abbreviations

Terms



Executive Summary

Market innovations

Insurance product innovations

Underwriting and claims innovations

Transportation innovations

Distribution innovations

Marketing, advertising and promotional innovations

Consumer attitudes towards innovations in the insurance industry

How consumers purchase insurance

Switching auto insurers

Consumer attitudes towards insurers

Attitudes towards specific auto insurers

Preferred insurance innovations



Insurance Product Innovations

Key points

Personal property/casualty insurance

Innovative market segmentation

Personal auto insurance

Life insurance

Return-of-premium life insurance

Indexed universal life

Simplified life

Zero-premium life insurance

Health insurance

Corporate wellness programs

High deductible health plan (HDHP)

Healthcare consumerism

Long-term care insurance

Cash plans

Annuities

Disclosure documents

Inflation protection

Investment returns

Other insurance

Other financial and retirement products

Pet insurance and pet injury insurance



Underwriting and Claims Innovations

Key points

Technology driven applications

Automated underwriting

SEMCI

Precise underwriting and pricing

Predictive modeling and multivariate pricing for personal auto

Mileage measurements

Predictive modeling and multivariate pricing for commercial auto

Predictive analytics for fraud detection

Lifestyle-based analytics

Genetic testing

Catastrophes

New research initiatives

Catastrophe claims

Life insurance

Standard rates for life-threatening diseases

Greater policy availability for the elderly

Simplified life applications

Customer service



Transportation Innovations

Key points

Automotive features

Road features



Distribution Innovations

Key points

Online comparison shopping

Streamlining independent agency operations

New agents

Minority marketing

Brokerages

Pipeline optimization

Paperless agencies



Marketing, Advertising and Promotional Innovations

Key points

Granddaddy of innovative advertising

Web 2.0 market

Banks in the insurance market/insurance in the banking industry

Innovative campaigns

Recent innovative advertising from Comperemedia

Allstate Insurance

Figure 1: Allstate Property and Casualty Insurance Company auto insurance incentive, first seen July 2006

Insurance.com Insurance Agency, Inc.

Figure 2: Insurance.com Insurance Agency, Inc., first seen November 2007

State Farm Mutual Automobile Insurance Co.

Figure 3: State Farm Mutual Automobile Insurance Company, first seen November 2007

Corporate Synergies Group

Figure 4: Corporate Synergies Group, Inc. informational postcard, first seen August 2007

Kaiser Permanente

Figure 5: Kaiser Permanente communication to agents regarding selling Choice Solution, first seen August 2007

Aetna Health Inc.

Figure 6: Aetna Health Inc. opportunity for consumers to talk to fitness, nutrition and health experts regarding Medicare related inquiries, first seen May 2007

Farmers Insurance Group

Figure 7: Farmers Insurance Group announcement postcard, first seen May 2007

State Farm Insurance Company

Figure 8: State Farm Insurance Company combined auto and homeowners insurance, first seen May 2007



The Insurance Consumer


How consumers purchase insurance

Switching auto insurers

Consumer attitudes towards insurers

Attitudes towards specific auto insurers

Preferred insurance innovations



How Consumers Purchase…

Auto insurance

Figure 9: How auto insurance was purchased, by age, May 2008

Figure 10: How auto insurance is purchased, household income, May 2008

Life insurance

Figure 11: How life insurance was purchased, by gender, May 2008

Figure 12: How life insurance was purchased, by age, May 2008



Switching Auto Insurers

Figure 13: have switched providers for auto insurance, by race/ethnicity, May 2008

Figure 14: Have switched providers for auto insurance, by region, May 2008

Figure 15: Reasons for switching auto insurance companies, by household income, May 2008



Consumer Attitudes Towards…

Auto insurers

Figure 16: Attitudes towards auto insurance companies, by race/ethnicity, May 2008

Figure 17: Attitudes towards auto insurance companies, by household income, May 2008

Life insurers

Figure 18: Attitudes towards life insurance companies, by age, May 2008

Figure 19: Attitudes towards life insurance companies, by race/ethnicity, May 2008

Customer service by auto insurers

Figure 20: companies believed to offer the best customer service for auto insurance, by age, May 2008

Figure 21: companies believed to offer the best customer service for auto insurance, by race/ethnicity, May 2008



Preferred Insurance Innovations

Figure 22: interest in insurance innovations, by income, May 2008

Figure 23: interest in innovations, by number of children in household, May 2008



Appendix: Other Consumer Tables

How auto insurance was purchased

Figure 45: How auto insurance was purchased, by gender, May 2008

Figure 46: How auto insurance was purchased, by race/ethnicity, May 2008

Figure 47: How auto insurance was purchased, by region, May 2008

Figure 48: How auto insurance was purchased, by number of children in household, May 2008

Figure 49: How auto insurance was purchased, by total number of people in household, May 2008

How life insurance was purchased

Figure 50: How life insurance was purchased, by race/ethnicity, May 2008

Figure 51: How life insurance was purchased, by household income, May 2008

Figure 52: How life insurance was purchased, by region, May 2008

Figure 53: How life insurance was purchased, by number of children in household, May 2008

Figure 54: How life insurance was purchased, by total number of people in household, May 2008

Number of times switched providers for auto insurance

Figure 55: Number of times switched providers for auto insurance, by gender, May 2008

Figure 56: Number of times switched providers for auto insurance, by age, May 2008

Figure 57: Number of times switching providers for auto insurance, by household income, May 2008

Figure 58: Number of times switched providers for auto insurance, by number of children in household, May 2008

Figure 59: Number of times switched providers for auto insurance, by number of people in household, May 2008

Reasons for switching auto insurance companies

Figure 60: Reasons for switching auto insurance companies, by gender, May 2008

Figure 61: Reasons for switching auto insurance companies, by age, May 2008

Figure 62: Reasons for switching auto insurance companies, by race/ethnicity, May 2008

Figure 63: Reasons for switching auto insurance companies, by region, May 2008

Figure 64: Reasons for switching auto insurance companies, by number of children in household, May 2008

Figure 65: Reasons for switching auto insurance companies, by total number of people in household, May 2008

Attitudes towards auto insurance companies

Figure 66: Attitudes towards auto insurance companies, by gender, May 2008

Figure 67: Attitudes towards auto insurance companies, by age, May 2008

Figure 68: Attitudes towards auto insurance companies, by region, May 2008

Figure 69: Attitudes towards auto insurance companies, by number of children in household, May 2008

Figure 70: Attitudes towards auto insurance companies, by number of people in household, May 2008

Attitudes towards life insurance companies

Figure 71: Attitudes towards life insurance companies, by gender, May 2008

Figure 72: Attitudes towards life insurance companies, by household income, May 2008

Figure 73: Attitudes towards life insurance companies, by region, May 2008

Figure 74: Attitudes towards life insurance companies, by numbeer of children in household, May 2008

Figure 75: Attitudes towards life insurance companies, by number of people in household, May 2008

Figure 76: companies believed to offer the best customer service for auto insurance, by gender, May 2008

Figure 77: Companies believed to offer the best customer service for auto insurance, by household income, May 2008

Figure 78: companies believed to offer the best customer service for auto insurance, by region, May 2008

Figure 79: Companies believed to offer the best customer service for auto insurance, by number of chidlren in household, May 2008

Figure 80: Companies believed to offer the best customer service for auto insurance, by number of people in household, May 2008

Figure 81: Interest in insurance innovations, by gender, May 2008

Figure 82: Interest in insurance innovations, by age, May 2008

Figure 83: Interest in insurance innovations, by race/ethnicity, May 2008

Figure 84: Interest in insurance innovations, by region, May 2008

Figure 85: Interest in insurance innovations, by number of people in household, May 2008



Appendix: Trade associations

Abstract

This report examines innovations in a wide array of insurance products-property, casualty, health, life, and annuities-and the widest range of operations, including product development, underwriting, claims, marketing, advertising and distribution.

This report reviews industry innovations and provides answers to the following questions:

  • What types of insurance products are being introduced to meet emerging consumer trends?
  • How does new technology enable more precise and effective underwriting?
  • How can innovative automobile features prevent motor vehicle accidents and result in claims savings?
  • How are insurers targeting minority markets with innovative programs?
  • How are some insurers effectively using the Internet to reach new customers?
  • What factors impact consumers' insurance purchasing decisions?
  • Which product innovations are of most interest to consumers?



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