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PDP TV Industry Status Report: Key Challenges, New Trends, and Major Vendors' Strategies

Published by: Market Intelligence Center

Published: Jul. 21, 2008 - 20 Pages


Table of Contents



1. Current Development of the Global PDP TV Industry

1.1 PDP Panel

1.2 PDP TV

2. The Challenges Facing PDP TV

2.1 Low-price Competition from LCD TVs

2.2 Improving Luminous Efficacy is Key

3. Strategies Adopted by Leading PDP Panel and TV Vendors

3.1 PDP Panel

3.1.1 Japanese, Korean Makers Adopt Differing Approaches to Capacity Expansion

3.1.2 Efforts to Improve PDP Technology Focus on Luminous Efficacy

3.2 PDP TV Set

3.2.1 Two Major Groups of Vendors in Terms of Product Strategy

3.2.2 Expanding the Range of Sizes Available

4. Key Trends in PDP TV Development

4.1 Emergence of Horizontal Division of Labor Marks Beginning of New Era for the Industry

4.1.1 Formation of Panel Supply Alliances

4.1.2 Formation of Industry Alliances Stimulates Growth of the PDP TV Market

4.2 Image Quality and Environmental Issues are Driving New Product Development

4.2.1 Improvements in Luminescence Technology

4.2.2 New Emphasis on Energy-efficient, Slim, Lightweight, Attractive Displays


MIC Perspective


Appendix


List of Figures

Figure 1 Leading Flat-panel TV Vendors' Shipment Share by PDP TV and LCD TV, 2007

Figure 2 PDP TV Cost Structure

Figure 3 Leading TV Vendors' PDP TV Product Strategies

Figure 4 The Changing PDP TV Industry

Figure 5 Outlook for PDP TV Technology Development


List of Tables

Table 1 Specifications for Large-sized FPD TVs Currently in Mass Production

Table 2 Leading PDP TV Vendors' Strategies in Response to Industry Challenges

Table 3 Major PDP TV Industry Alliances

Abstract

The vertically integrated business models adopted by most PDP TV vendors have made it difficult for these companies to achieve the same wide range of product types and effective marketing methods as LCD TV vendors. In the past, the larger screen size of PDP TVs as compared to LCD TVs meant that the two product types were not in direct competition with one another. Recently, however, as LCD TVs have grown larger, PDP TV and LCD TV have come into direct competition with one another. The leading PDP TV vendors have begun to implement various initiatives in response to the growing competition from LCD TVs. This report analyzes the strategic significance of these moves from the point of view of both the individual companies concerned and the PDP TV industry as a whole.

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