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Data-Driven Marketing: The Path toward Business Growth

Published by: InfoTrends

Published: Jul. 28, 2008 - 6 Pages


Table of Contents


Introduction
Cross-Selling, Up-Selling, and Reselling
Why Data-Driven Marketing?
The Value of a Good Database
Finding the Right List
Data Mining and Scoring
Conclusion

Abstract

A quality data list does not just consist of names and addresses. It includes a purchase history about what people bought, when they bought it, and how much they bought. It also includes birthdates, anniversaries, marital status, the ages of any children, and personal preferences. This information opens up new ways to market more products and services for consumer and business-to-business marketers. This document discusses the importance of data-driven marketing, considers what marketers can do to find the right data list, and offers advice on how to perform data mining and scaling.

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