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Spotlight on Moms: Online Photo Services

Published by: InfoTrends/CAP Ventures

Published: Jul. 9, 2008 - 50 Pages


Table of Contents


Executive Summary
Photographic Behaviors
Uploading
Viewing
Printing
Photo Gifts and Merchandise
Introduction Methodology
Sources of Skew
Mean vs. Median
Banner Point Definitions
Survey Findings
Demographics
Age
Household Income
Marital Status and Presence of Children
Type of Photographer
Approach to New Technologies
Digital Camera Ownership
General Photo Habits
Digital Cameras
Camera Phones
Digital Photo Printing
Perceived Benefits of Various Printing Locations Locations for Printing Digital Photos
Number of Digital Photos Printed
Number of Photos Printed at Various Locations
Photo Storage and Archival
Current Storage
Long-Term Storage
Photo Uploading Habits
Use of Online Services for Photo Upload
Reasons for Not Uploading Photos
Reasons for Uploading Photos
Sites Used for Uploading
Who Are Photos Shared With?
Number of Photos Uploaded
Types of Sites to Which Photos Are Uploaded
Viewing Others’ Photos Online
Sites Used for Viewing
Amount of Time Spent Viewing
Ordering Photo Prints Online
Sites Used for Online Ordering
Frequency of Online Print Ordering
Number of Prints Ordered via Various Methods
Amount Spent Per Online Order
Video
Custom Photo Gifts and Merchandise Online Ordering of Photo Gifts and Merchandise
Types of Items Purchased
Sites Used for Ordering Photo Gifts
Conclusion

Abstract

This document takes a closer look at the results of the 2008 InfoTrends Online Photo Services survey, focusing on mothers (females between the ages of 24 and 44 with children under age 12). It examines how this important consumer segment interacts with digital photography in general and online photo services in particular and, where appropriate, compares their behavior with the total survey population.

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