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MenuMine Best Practices Report, 125 Cutting Edge Restaurant Independents

Published by: Foodservice Research Institute

Published: Mar. 12, 2008 - 1881 Pages


Table of Contents


Section One - Menu Segmentation Criteria

Menu Part Share of Menu

Menu Part Analysis by Chain

Menu Part Counts and Average Prices by Chain

Item Counts and Average Prices by Menu Part

Cuisine Share of Menu

Cuisine Analysis by Chain

Cuisine Counts and Average Prices, within Chain

Menu Item Counts and Average Prices, by Chain within Cuisine

Protein Share of Menu

Protein Analysis by Chain

Dual Protein or Choice Protein Analysis by Chain

Protein Counts and Average Prices

Item Counts and Prices, by Chain within Protein Type

Cooking Methods for Protein

Cooking Method Analysis by Chain

Section Two - Impact of Menu Criteria Combinations

Best Practices - By Cuisine and Menu Part

Best Practices - Menu Part within Cuisine

Best Practices - By Protein and Menu Item Class

Best Practices - Cuisine within Menu Part

Section Three - Menu Item Class and Type for Meats

Best Item Class Practices - Beef

Best Item Types - Beef

Best Item Class Practices - Chicken

Best Item Types - Chicken

Best Item Class Practices - Pork

Best Item Types - Pork

Best Item Class Practices - Turkey

Best Item Types - Turkey

Section Four - Best Menu Practices for Seafood

Best Item Class Practices - Shrimp

Best Item Types - Shrimp

Best Item Class Practices - Fish

Best Item Types - Fish

Fish Species

Best Item Class Practices - Seafood

Best Item Types - Seafood

Seafood Species

Section Five: Leading Menu Parts

Appetizer Detail

Appetizer Class Shares and Menu Price

Appetizer Summary report by Menu Part Cuisine and Price

Sandwich Detail

Sandwiches - Menu Item Class

Sandwiches - Menu Item Type

Hot Sandwich Summary Report by Menu Part Cuisine and Price

Cold Sandwich SUmmary Report by Menu Part Cuisine and Price

Burger Detail

Burgers - Menu Item Class

Burgers - Menu Item Type

Burger Report by Menu part Cuisine and Price

Center of Plate Detail

Center of Plate - Menu Item Class

Center of Plate - Menu Item Type

Center of Plate Report by Menu part Cuisine and Price

Prepared Entrees Detail

Prepared Entrees - Menu Item Class

Prepared Entrees - Menu Item Type

Prepared Entree Summary Report by Menu Part Cuisine and Price

Salads Detail

Salads - Menu Item Class

Salads - Menu Item Type

Salads Summary Report by Menu part Cuisine and Price

Side Dishes Detail

Side Dishes a la carte - Menu Item Class

Side Dishes a la carte - Menu Item Type

Side Dishes Report by Menu Part, Cuisine and Price

Pizza Detail

Pizza - Menu Item Class

Pizza - Menu Item Type

Pizza Summary Report by Menu Part, Cuisine and Price

Section Six - Component Platforms

Carbo Veggie and Bread Platforms and Ingredients

Veggie Share of Menu

Carbo Share of Menu

Bread/Wrap Share of Menu

Green Veggie Share of Menu

Section Seven - Liquid Flavor Enhancers

Flavor Enhancers used by Chain

Cooking Sauce Share of Menu

Dipping Sauce Share of Menu

Dressing Share of Menu

Glaze Share of Menu

Marinade Share of Menu

Condiment Share of Menu

Section Eight - Dry Flavor Enhancers

Dry Flavor Enhancers Used by Chain

Seasoning Share of Menu

Breading and Batter Share of Menu

Cheese Share of Menu

Section Nine - New Items on Menu

New Item Report - Added in 2007 or 2006

Section Ten - All Menu Items for Market Segment


Abstract

The purpose of MenuMine Best Practices is to advise menu developers at restaurant chains on the competitive strengths of their menu items, flavors and ingredients. Menu data from 125 Cutting Edge independent restaurants examines key menu characteristics affecting menu item positioning.

Cutting Edge restaurants are highly rated (highly rated Zagat Food Score of 23 plus). Menu item name and price data are analyzed in aggregate and individually for each restaurant. Menu characteristics include menu part, cuisine of item, protein type, leading items, menu prices, platforms, liquid flavor enhancers by application, dry flavor enhancers by application, new items on the menu, cooking methods by protein.

An appendix details menu items and prices for each restaurant. Included are menu data from leading Cutting Edge Restaurants in the following concepts: American (11 restaurants), Asian (4 restaurants), Cajun / Creole (7 restaurants), California (4 restaurants), Chinese (4 restaurants), Continental (7 restaurants ), Eclectic (4 restaurants), French (18 restaurants), Greek (3 restaurants), Indian (4 restaurants), Italian (13 restaurants), Japanese (4 restaurants), Latin (8 restaurants), Mediterranean (4 restaurants), Mexican (3 restaurants), Middleastern (5 restaurants), Seafood (13 restaurants), Southwestern (4 restaurants), Spanish (3 restaurants), Steakhouse (18 restaurants), Thai (3 restaurants), Vegetarian (2 restaurants) and Vietnamese (2 restaurants).

This report includes Savory items and does not contain information on beverages, desserts or breakfast. The data source for Best Practices is the MenuMine Database of Chain, Independent and Non-Commercial Menus, which includes 10,093 menu item selections in this segment alone.

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