Vegetarian Consumer Trends: Vegetarians and Vegan Consumers : Market Research Report

Vegetarian Consumer Trends: Vegetarians and Vegan Consumers

Published: May. 1, 2008 - 22 Pages

I. EXECUTIVE SUMMARY
II. VEGETARIANS AND VEGANS DEFINED: How Many Vegetarians Are There?; Who is the Vegetarian?; Why Vegetarian?; What Are Vegetarians Eating?; What is the Vegetarian Lifestyle?
III. HOW TO APPEAL TO VEGETARIANS: Appeal to the Greater Social Consciousness of Vegetarians; Appeal to the Vegetarian’s Sense of Health; Encourage Vegetarians to Reach Out to Others
IV. CONCLUSION
V. ADDITIONAL INFORMATION
VI. APPENDIX: DATA TABLES

Abstract

This original report provides an in-depth description of vegetarian and vegan consumers, drawn from a comprehensive multi-phase research study of adults in the United States.

Cultivate Research explored in detail the size of the vegetarian/vegan consumer segment and their reasons for refraining from meat consumption (or consumption of all animal products). This is one of the most comprehensive research studies ever conducted about the consumer attitudes and behavior of vegetarian and vegan U.S. adults.

This report is Volume 4 in a series from Cultivate Research that addresses the behaviors, motivations, and barriers of consumer segments that are of particular interest to vegetarian food manufacturers, distributors, retailers, and marketers.

Get Full Details About This Report >>

US: 800.298.5699

Int'l: +1.240.747.3093

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 250,000 market research reports, company profiles and country profiles from over 650 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

Vegetarian Consumer Trends: Vegetarians and Vegan Consumers

Table of Contents

Abstract