Vegetarian Consumer Trends: Semi-Vegetarian Consumers : Market Research Report

Vegetarian Consumer Trends: Semi-Vegetarian Consumers

Published: May. 1, 2008 - 27 Pages

I. EXECUTIVE SUMMARY
II. THE SEMI-VEGETARIAN DEFINED: How Many Semi-Vegetarians Are There?; Who is the Semi-Vegetarian?; Why Semi-Vegetarian?; What Are Semi-Vegetarians Eating?; What is the Semi-Vegetarian Lifestyle?
III. HOW TO APPEAL TO SEMI-VEGETARIANS: Appeal to Consumers’ Primary Motivations; Appeal to a Broader Audience; Educate Consumers about Your Products
IV. CONCLUSION
V. ADDITIONAL INFORMATION
VI. APPENDIX: DATA TABLES

Abstract

This original report provides an in-depth description of “semi-vegetarian” consumers, drawn from a comprehensive multi-phase research study of adults in the United States.

Cultivate Research explored in detail the size of the semi-vegetarian consumer segment and their reasons for eating a reduced level of meat. This is one of the most comprehensive research studies ever conducted about the consumer attitudes and behavior of meat-limiting U.S. adults.

This report is Volume 3 in a series from Cultivate Research that addresses the behaviors, motivations, and barriers of consumer segments that are of particular interest to vegetarian food manufacturers, distributors, retailers, and marketers.

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Vegetarian Consumer Trends: Semi-Vegetarian Consumers

Table of Contents

Abstract