Vegetarian Consumer Trends: Meat Reducing Consumers : Market Research Report

Vegetarian Consumer Trends: Meat Reducing Consumers

Published: May. 1, 2008

I. EXECUTIVE SUMMARY
II. THE MEAT REDUCER: How Many Meat Reducers Are There?; Who is the Meat Reducer?; Why Reduce Meat?; What Are Meat Reducers Eating?; What is the Meat Reducer Lifestyle?
III. HOW TO APPEAL TO MEAT REDUCERS: Appeal to this Group’s Principal Interest in Health; Appeal to Secondary Interests; Educate Consumers about Your Products; Provide Consumers with Opportunities to Try New Products; Encourage Consumers to Act Now
IV. CONCLUSION
V. ADDITIONAL INFORMATION
VI. APPENDIX: DATA TABLES

Abstract

This original report provides an in-depth description of “meat reducing” consumers, drawn from a comprehensive multi-phase research study of adults in the United States.

Cultivate Research explored in detail the size of the meat reducer consumer segment and their reasons for reducing their meat consumption. This is one of the most comprehensive research studies ever conducted about the consumer attitudes and behavior of meat-limiting U.S. adults.

This report is Volume 2 in a series from Cultivate Research that addresses the behaviors, motivations, and barriers of consumer segments that are of particular interest to vegetarian food manufacturers, distributors, retailers, and marketers.

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Vegetarian Consumer Trends: Meat Reducing Consumers

Table of Contents

Abstract