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Egypt Food and Drink Report Q3 2008

Published by: Business Monitor International

Published: Jul. 21, 2008 - 50 Pages


Table of Contents


Executive Summary
Business Environment
Regional Food & Drink Business Environment Ratings
Table: MEA Food & Drink Business Environment Ratings - Q308
Egypt’s Food & Drink Business Environment Rating
Table: Global Food & Drink Business Environment Rankings - Egypt’s Global Peer Group
SWOT Analysis
Food And Drink
Egypt Food And Drink Industry SWOT
Mass Grocery Retail
Egypt Mass Grocery Retail Industry SWOT
Macroeconomic Outlook
Table: Egypt - Economic Activity
Food
Industry Forecast Scenario
Consumption
Table: Egypt Food Consumption Indicators
Canned Food
Table: Egypt Food Sub-sector Indicators
Confectionery
Table: Confectionary Indicators
Industry Developments
Market Overview
Processed Food
Agriculture
Drink
Industry Forecast Scenario
Alcoholic Drinks
Table: Egypt Alcoholic Drink Industry Data
Soft Drinks
Table: Soft drinks sales
Industry Developments
Drink
Market Overview
Alcoholic Drinks
Soft Drinks
Agriculture At A Glance
Table: Egyptian Organic Agricultural Data
Table: Egypt Rural/Urban Population Breakdown
Agricultural Commodity Price
Retail
Industry Forecast Scenario
Table: MGR Retail Indicators - Historical Data & Forecasts (US$bn)
Table: Grocery Retail Sales By Format - Historical Data And Forecasts
Industry Developments
Market Overview
Table: Structure Of Egypt's Mass Grocery Retail Market By Estimated Number Of Outlets
Table: Structure Of Egypt's Mass Grocery Retail Market (US$bn) - Sales Value By Format
Table: Value Of Sales Per Outlet, 2007
Competitive Landscape
Key Players
Food And Drink
Table: Key Players In Egypt's Food And Drink Sector, 2006
Mass Grocery Retail
Table: Key Players In Egypt's Mass Grocery Retail Sector, 2006
Company Analysis
Food
Cairo Poultry Company (CPC)
Faragalla
Drink
Al-Ahram Beverages Co (ABC)
Mass Grocery Retail
Metro (Mansour Group)
Carrefour MAF - Egypt
Tobacco
Eastern Tobacco Company (ETC)
Appendix
Food & Drink Business Environment Ratings
Ratings Methodology
Ratings Overview
Ratings System
Indicators
Limits Of Potential Returns
Risks To Realisation Of Potential Returns
Weighting
Weighting
BMI Food & Drink Industry Glossary
Food & Drink
Mass Grocery Retail
BMI Food & Drink Forecasting & Sourcing
How We Generate Our Industry Forecasts
Sourcing

Abstract

Food price inflation is continuing to plague Egypt, with concern over these issues growing on a dailybasis, as discussed in BMI’s recently published Egypt Food & Drink Report for Q308. With thegovernment facing protests from thousands of its citizens, there has been strong pressure to take actionagainst soaring food costs. In fact, the sharp rise in economic unrest will be uncomfortably reminiscent ofthe 1977 bread riots, in which at least 70 people died, after the government tried to reduce subsidies.In March the government made the decision to suspend rice exports for six months in an attempt toprevent the price of yet another basic food staple from rising further. Egypt produces around 4.5mntonnes of rice annually, of which 3.5mn is allocated to the domestic market. It was due to have exportedbetween 300,000 and 400,000 tonnes over the six-month period, which will instead be kept in thedomestic market. President Mubarak then ordered the army to help produce more subsidised bread, withthe army and government together opening 10 new bakeries in Cairo to produce cheap bread, along with500 kiosks to distribute this bread and cut queues. The government has also been ordered by Mubarak touse foreign currency reserves to purchase addition wheat on the international market. In addition, thegovernment will add 15mn new citizens to the list of those eligible to receive subsidised cooking oil,sugar and rice, which, along with other new policies, will raise the annual bill for food subsidies byUS$3.1bn to a total of US$13.7bn for this year.

Then in April the government decided to remove tariffs on certain basic food products in the face of themounting protests. While virtually all Middle Eastern governments have been dealing with inflation,many of the smaller, richer Gulf States have attempted to offset this by raising government salaries, apolicy which could have the effect of further fuelling inflation. However, in countries such as Egypt,which are far bigger and where a large percentage of the population live in poverty, this is not a viableoption. 'We cannot afford to increase the salaries for our people like the rich countries are doing in theGulf and we cannot deal with it like in the west' said trade and industry minister Rachid Mohamed Rachidin an interview with the Financial Times.

This social and political unrest has led to us dropping the country’s political risk rating. Since thegovernment will likely be forced to change economic and fiscal policies in response to public pressure, ithas lost points in the policy formation category, while the rise in inflation to 14.4% year-on-year (y-o-y,March) has triggered an automatic downward revision in the social stability category. Clearly, despite thestrong desire to cut back on food subsidies, given the current rate of food price inflation, it is impossiblefor the government to do so without suffering a major political backlash, something that it is unlikely torisk given the current climate.

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