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Croatia Food and Drink Report Q3 2008

Published by: Business Monitor International

Published: Jul. 21, 2008 - 74 Pages


Table of Contents


Executive Summary
Business Environment
Regional Food & Drink Business Environment Ratings
Table: CEE Food & Drink Ratings - Q308
Croatia’s Food And Drink Business Environment Rating
Table: Global Food & Drink Business Environment Rankings - Croatia’s Global Peer Group
SWOT Analysis
Food And Drink
Croatia Food And Drink Industry SWOT
Mass Grocery Retail
Croatia Mass Grocery Retail Industry SWOT
Macroeconomic Outlook
Table: Economic Activity
Food
Industry Forecast Scenario
Food Consumption
Table: Croatia Food Consumption Indicators - Historical Data & Forecasts
Confectionery
Table: Croatia Value/Volume Sales of Confectionery - Historical Data & Forecasts
Canned Food
Table: Croatia Canned Food Indicators - Historical Data & Forecasts
Trade
Table: Croatia Food & Drink Sectoral Trade (US$mn) - Historical Data And Forecasts
Industry Developments
Market Overview
Food Production
Confectionery
Canned Food
Trade
Table: Key Export Destinations For Selected Products
Agriculture
Drink
Industry Forecast Scenario
Alcoholic Drinks
Table: Croatia Beverage Sectors - Value/Volume Sales - Historical Data & Forecasts
Hot Drinks
Table: Croatia Hot Drinks - Value/Volume Sales - Historical Data & Forecasts
Soft Drinks
Table: Croatia Soft Drinks - Value/Volume Sales - Historical Data & Forecasts
Industry Developments
Market Overview
Alcoholic Drinks
Hot Drinks
Soft Drinks
Agriculture At A Glance
Table: Croatia Agricultural Production Data
Table: Croatia Fishing Industry Data (tonnes)
Table: Croatia Organic Agricultural Data
Table: Croatia Rural/Urban Population Breakdown
Agricultural Commodity Price
Retail
Industry Forecast Scenario
Table: Croatia Mass Grocery Retail , Value Sales By Format - Historical Data And Forecasts (US$bn)
Table: Grocery Retail Sales By Format - Historical Data And Forecasts
Industry Developments
Market Overview
Table: Mercator - Private Label As % Of Product Sales In Foreign Markets
Table: Structure Of Croatia’s Mass Retail Grocery Sector By Estimated Number Of Outlets
Table: Structure Of Croatia's Mass Retail Grocery Market By Value (US$mn)
Table: Croatia - Estimated Value Of Sales Per Outlet (US$mn)
Competitive Landscape
Key Players
Food And Drink
Table: Key Players - Croatia's Food & Drink Sector (2007)
Mass Grocery Retail
Table: Key Players: Croatia’s Mass Grocery Retail Sector, 2006
Company Analysis
Food
Franck
Podravka
Agrokor
Dukat (Formerly Lura)
Kraš
Drink
Adriatic Distillers
Carlsberg Croatia
Mass Grocery Retail
Spar Austria
Lidl
Konzum
Mercator-H
Getro
Rewe
Deep US Recession Scenario
Global Scenario
Table: World GDP Growth
Table: US GDP Growth, Investment Growth, and Private Consumption Growth
Table: Eurozone GDP Growth
Table: Asia, Excluding Japan, GDP Growth
Table: China GDP Growth
Table: Mexico GDP Growth
Table: Africa GDP Growth
CEE Food & Drink Scenario
Table: Impact Of Deep Us Recession On Total Food Consumption (US$Bn) In Selected CEE Markets - Cumulative US$ Impact Over 5yr
Forecast Period
Appendix
Food & Drink Business Environment Ratings
Ratings Methodology
Ratings Overview
Ratings System
Indicators
Limits of Potential Returns
Risks to Realisation of Potential Returns
Weighting
Weighting
BMI Food & Drink Industry Glossary
Food & Drink
Mass Grocery Retail
BMI Food & Drink Forecasting & Sourcing
How We Generate Our Industry Forecasts
Sourcing

Abstract

In terms of regional standing, Croatia is once again found firmly in the middle of the new BMI Food andDrink Business Environment Rankings for Q308, having improved its position from eleventh at the startof the year. Croatia offers a significant potential in its drinks market, with relatively high - and growing -per capita consumption. In particular, the bottled water segment, both still and sparkling varieties, hasemerged as a promising field. Figures published in December 2007 by consultancy firm ZenithInternational indicate that the consumption of bottled water virtually doubled between 2001 and 2006,although it continues to lag behind Western European levels. On the other hand, the potential is thwartedby price-consciousness of Croatian consumers, the small overall size of the population as well as shortterm external risk, as the external accounts remain vulnerable to exogenous shocks, and the score forinstitutions, as bureaucracy remains entrenched.

Nevertheless, Croatia has already attracted a number of major food and drink players. In the recentdevelopment, Coca-Cola finalised its joint venture with Italian Illycaffè, which will lead to theintroduction of three ready-to-drink (RTD) coffee drinks in Croatia, among other regional markets. TheIlko Coffee International joint venture is addressing issues such as changing consumer tastes and risingcommodity costs. RTD coffee .market is rising at around 10% per annum (excluding Japan).

In the meantime, the local industry - bar a few major conglomerates - continues struggle in the face ofrising competition from foreign companies. High production costs, difficult taxation regime for the drinksindustry as well as a lack of government subsidy have meant that smaller domestic companies areincreasingly emerging as take-over targets. Larger players are looking abroad, with food conglomerateAgrokor recently emerging as the key contender for the majority stake in Turkish Migros Türk retailer.Such a major acquisition is a big step for Agrokor, which could help lift the company into a whole newleague of retailers.

The trend of seeking new markets is also being recognised by smaller companies. To this end, in March2008, Croatian supplier Milsing began marketing its botanical, anti-allergy ingredient, Lectranal inWestern Europe through various marketing agreements, having already successfully launched the productin Croatia, and neighbouring Bosnia and Herzegovina and Serbia. The company is cashing in onexpanding opportunities in the allergy relief market, with some 1,300 allergenic and 1,500 gluten-freeproducts already having been launched in Europe in the past year.

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