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Published by: Business Monitor International
Published: Jul. 21, 2008 - 68 Pages
Table of Contents
- Executive Summary
- Business Environment
- Regional Food & Drink Business Environment Ratings
- Table: CEE Food & Drink Ratings - Q3 2008
- Hungary’s Food & Drink Business Environment Rating
- Table: Global Food & Drink Business Environment Rankings - Hungary’s Global Peer Group
- SWOT Analysis
- Food And Drink
- Hungary Food And Drink Industry SWOT
- Mass Grocery Retail
- Hungary Mass Grocery Retail Industry SWOT
- Macroeconomic Outlook
- Table: Hungary Economic Activity
- Food
- Industry Forecast Scenario
- Food Consumption
- Table: Hungary Food Consumption Indicators - Historical Data & Forecasts
- Confectionery
- Table: Hungary Confectionery Consumption Indicators - Historical Data & Forecasts
- Canned Food
- Table: Hungary Canned Food Consumption Indicators - Historical Data & Forecasts
- Trade
- Table: Sectoral Trade Indicators - Export, Import and Balance Value - Historical Data And Forecasts
- Industry Developments
- Market Overview
- Food Production
- Food Consumption
- Confectionery
- Canned Food
- Trade
- Agriculture
- Drink
- Industry Forecast Scenario
- Alcoholic Drinks
- Table: Hungary Alcoholic Drinks Consumption Indicators - Historical Data & Forecasts
- Hot Drinks
- Table: Hungary Hot Drinks Consumption Indicators - Historical Data & Forecasts
- Soft Drinks
- Table: Hungary Soft Drinks Consumption Indicators - Historical Data & Forecasts
- Industry Developments
- Market Overview
- Alcoholic Drinks
- Beer
- Wine
- Spirits
- Hot Drinks
- Soft Drinks
- Agriculture At A Glance
- Table: Hungary Agricultural Production Statistics
- Table: Hungary Organic Agricultural Data
- Agricultural Commodity Price
- Retail
- Industry Forecast Scenario
- Table: Hungary Mass Grocery Retail - Value Sales By Format (US$bn) - Historical Data & Forecasts
- Table: Grocery Retail Sales By Format - Historical Data And Forecasts
- Industry Developments
- Market Overview
- Leading Retailers
- Table: Structure Of The Mass Retail Grocery Market By Estimated Number Of Outlets
- Table: Structure Of The Mass Retail Grocery Market By Value (US$bn)
- Table: Average Annual Sales Per Outlet By Format, 2007
- Competitive Landscape
- Key Players
- Food And Drink
- Table: Leading Companies In Hungary's Food & Drink Sector, 2007
- Mass Grocery Retail
- Table: Key Players - Hungary's Mass Grocery Retail Sector, 2007
- Company Analysis
- Food
- Fornetti Group
- Drink
- Sió-Eckes
- Heineken Hungária Breweries
- Coca-Cola Beverages Magyaroszág Kft.
- Mass Grocery Retail
- Tesco
- CBA Kereskedelmi
- Deep US Recession Scenario
- Global Scenario
- Table: World GDP Growth
- Table: US GDP Growth, Investment Growth, and Private Consumption Growth
- Table: Eurozone GDP Growth
- Table: Asia, Excluding Japan, GDP Growth
- Table: China GDP Growth
- Table: Mexico GDP Growth
- Table: Africa GDP Growth
- CEE Food & Drink Scenario
- Table: Impact Of Deep Us Recession On Total Food Consumption (US$Bn) In Selected CEE Markets - Cumulative US$ Impact Over 5yr
- Forecast Period
- Appendix
- Food & Drink Business Environment Ratings
- Ratings Methodology
- Ratings Overview
- Ratings System
- Indicators
- Limits Of Potential Returns
- Risks To Realisation Of Potential Returns
- Weighting
- Weighting
- BMI Food & Drink Industry Glossary
- Food & Drink
- Mass Grocery Retail
- BMI Food & Drink Forecasting & Sourcing
- How We Generate Our Industry Forecasts
- Sourcing
AbstractDespite expected difficulties in the Hungarian marked, due to prospects of a sharp drop in externaldemand and ongoing fiscal tightening measures, foreign retailers have remained interested in thecountry’s potential in the discount sector. In February 2008, German discounter Aldi announced thatit will open its first Hungarian store in April this year. Shortly afterwards, in April 2008, Austrianretailer Spar reached an agreement with Germany's Tengelmann to acquire its Plus discount chain inHungary, the operations of which need to be turned around following months of underperformance.
Finally, one of top domestic retailers, CBA, announced its plans to open 16 new stores in 2008, with10 of these openings scheduled for the first half of the year.
Similarly, the country’s food and drinks sector also continues to show a considerable amount ofdynamism. In April 2008, Coca-Cola Beverages Hungary (CCBH) announced an opening of a newproduction line at its plant in Hungary, which will help significantly boost capacity at the plant whichproduces preservatives-free ice teas, fruit-based refreshments and juices. This is just the latestinvestment by CCBH, which will now no longer have to import these drinks from the group's Polisharm. With this latest investment, CCBH is now well positioned to become a major exporter to otherregional markets and is anticipating exports of HUF10bn (US$62.4mn) this year alone.
In the meantime, Hungarian companies are continuing to expand abroad. In March 2008, Hungarianbakery firm Fornetti Groupe announced a EUR1mn (US$1.57mn) investment through itsMacedonian branch to build a distribution centre and cooling facility for frozen bakery goods in thecapital Skopje. According to local press reports, this is the first step in a broader expansion strategywhich includes plans to establish a production facility in line with EU standards, which is expected tolaunch full production within two years.
In terms of its regional attractiveness, as measured by BMI’s Food and Drink Business EnvironmentRanking Hungary receives an extremely high score for its food and drink market, due to the verystrong - and rising - spending levels of Hungarian consumers. In the forecast period, Hungarianconsumers are expected to trade up to more premium products, thereby garnering it a top score for thecountry for this indicator. Hungary also scores very well on risks to realisation of potential returns,with its stable economy and attractive business environment, thus ranking first in the table surveying14 markets in the region.
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