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Published by: eMarketer
Published: Jul. 1, 2008 - 25 Pages
Table of Contents
- Executive Summary
- US Sports Site Revenues, by Segment, 2007-2012 (millions)
- Key Questions
- The eMarketer View
- Key eMarketer Numbers - Sports Site Marketing
- Online Sports Marketing: Advertising and Paid Content
- US Online Advertising Revenues at Sports Sites, 2007-2012 (millions and % change)
- US Online Advertising Revenues at Sports Sites, by Type, 2007-2012 (millions)
- US Sports Site Revenues, by Segment, 2007-2012 (millions)
- US Online Sports Video Revenues, by Segment, 2007 & 2012 (millions and % of total)
- Top 10 US Advertising Revenue-Generating Website Categories, November 2007 (millions)
- Average Monthly US Online Display Advertising Impressions on Leading Sports Sites, June 2007-March 2008 (millions)
- Display Ads on Select Sports Sites Viewed by Young Adult* Internet Users, June 2007
- US Online Display and Video Advertising Metrics for Leading* Online Publishers, December 2006-November 2007
- Sports Video Online
- US and UK Online Sports Video Streams and Downloads, 2007 & 2012 (millions and % of total)
- Professional and User-Generated Online Video Views in the US, by Genre, 2007 (% of total)
- Types of Online Video Content that US Online Video Viewers Watch Monthly or More Frequently, 2007 (% of viewers)
- Average Monthly US Video Viewers on Select Sports Sites, 2007 (% of unique US visitors)
- Top Sports Sites
- Average Monthly US Unique Visitors to Leading Sports Sites, June 2007-May 2008 (thousands)
- Top 10 US TV Websites, Ranked by Visits, March 2008 (% market share)
- Top 10 Web Properties among US Internet Users, Ranked by Growth in Unique Visitors, February & March 2008 (thousands and % change)
- Top 10 Online Video Properties Among US Internet Users, Ranked by Unique Viewers, March 2008 (millions and average videos per viewer)
- Top 10 US Online Sports Destinations, Ranked by Unique Viewers of Video Content, May 2008 (thousands)
- Top 10 US Online Video Sites, Ranked by Total Streams, March 2008 (thousands)
- Average Monthly US Unique Viewers and Videos Viewed on Leading Sports Sites, April 2007-April 2008 (thousands)
- Share of Worldwide Unique Visitors to Select US Sports League Sites, by Region, May 2008 (% of total visitors)
- Worldwide Unique Visitors to Select US Sports League Sites, by Region, May 2008 (thousands)
- The “Big Four”: Online Strategies of the Top US Sports Leagues
- MLB
- NFL
- NBA
- NHL
- Major Sporting Events Online
- Super Bowl
- Super Bowl Advertisers Who Included a Website in Their Ad, 2008 (% of advertisers)
- Visits to Super Bowl Advertisers' Websites, Ranked by Unique Users, February 2007 (thousands)
- Advertiser Websites Visited by US Super Bowl Viewers, February 2008 (% of respondents)
- Most Memorable Super Bowl Ads Last Year According to US Super Bowl Viewers, by Brand, January 2008 (% of respondents)
- Online Activities of US Super Bowl Viewers, February 2008 (% of respondents)
- NCAA Men’s Basketball
- US NCAA Men's Division I Basketball Tournament Network TV Advertising Spending, 1998-2007 (millions and number of advertisers)
- Percent of US Online Video Views at NCAASports.com that Occurred at Work, March 2008 (% of total)
- The Online Sports Audience—Dynamics and Demographics
- Demographic Profile of US Internet Users Who Visit Sports Sites, August 2007 (thousands of unique visitors and % of total audience)
- Demographic Profile of US Internet Users Who Viewed Display Ads on Select Sports Sites, June 2007 (% of total)
- Types of Online Video that US Internet Users Have Ever Viewed, by Age, February-March 2007 (% of respondents in each group)
- Leading Online Video Content Categories Used by US Online Video Streamers, by Age, Second half 2006 & First half 2007 (% of respondents in each group)
- Top 10 Websites Among US Male Teen* Internet Users, May 2007 (% of respondents)
- Top 10 Websites Among US College Students, by Gender, February 2008 (% of respondents)
- Top 10 Websites Among US College Students, by Gender, 2007 (% of respondents)
- Online Activities of US College Students, by Gender, June 24-30, 2007 (% of respondents)
- Sports Fantasy Leagues
- Leading US Fantasy Football Sites, Ranked by Unique Visitors, September 2006 & September 2007 (thousands and % change)
- Weekly Activities of US Child and Teen Internet Users, by Gender, December 2006 (% of respondents)
- Time Spent on Weekly Activities by US Child and Teen Internet Users, by Gender, December 2006 (hours)
- Mobile Sports on the Go
- Leading Content Categories Watched by US On-Demand Mobile TV Viewers, August 2007 (% of respondents)
- Leading News and Information Mobile Content Categories Among Mobile Subscribers in the US, by Gender, May 2007 (millions of unique users)
- Leading News and Information Mobile Content Categories Among Mobile Subscribers in the US and Select Countries in Western Europe, May 2007 (millions of unique users)
- Top 10 Internet Brands among US Mobile Internet Users, Ranked by Average Monthly Unique Visitors, January-October 2007 (thousands)
- Top 10 US Web Categories, Ranked by Average Audience Lift Provided by Mobile Internet Traffic, Q4 2007
- Average Price Paid per Month by US Consumers for Select Mobile Applications, Q2 2007
- Online Sports Marketing Case Studies
- MLB.com
- GoDaddy.com
- Endnotes
- 096344 096325
- US Sports Site Revenues, by Segment, 2007-2012 (millions)
- Key eMarketer Numbers - Sports Site Marketing
- 096335
- US Online Advertising Revenues at Sports Sites, 2007-2012 (millions and % change)
- 096340
- US Online Advertising Revenues at Sports Sites, by Type, 2007-2012 (millions)
- 096346
- US Online Sports Video Revenues, by Segment, 2007 & 2012 (millions and % of total)
- Related Information and Links
- Related Links
- Contact
- Report Contributors
AbstractIt may not qualify as a home run yet, but an emphasis on ad-supported models—as opposed to paid content—is driving solid growth of sports sites.
The Sports Site Marketing report analyzes how these sites, with their large and loyal fan bases, are evolving into major league moneymakers.
eMarketer estimates that total revenues for US sports sites will reach $2.96 billion in 2012, up from $1.49 billion in 2007. The increase will be largely due to the growth of ad-supported sports content models.
To illustrate, as a percentage of overall revenues on sports sites, advertising will grow from 55% in 2007 to 66% in 2012.
Other revenues will come from ancillary sources such as ticket sales, merchandise and memorabilia, partnerships and Website and production services that sports sites provide for third parties.
Key questions the “Sport Site Marketing” report answers:
- How much revenue will flow to US sports sites over the next five years?
- How will this revenue break down among advertising, paid content and other categories?
- What are the online strategies of the “Big Four” US sports leagues?
- How do fantasy sports leagues play into the online sports experience?
- How are advertisers leveraging traditional and new media channels around sports events like the Super Bowl?
- And many others…
eMarketer Reports—On Target and Up to Date
The Sport Site Marketing report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
Get Full Details About This Report >>
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