Providing market research reports, industry analysis, company profiles and country reports for strategic planning, competitive intelligence, marketing and business research.
Search for Market Research Reports:    

Consumer, Economy, Dining, Entertainment, Food, Transportation, Shopping

Published by: National Survey Network

Published: Jun. 30, 2008 - 153 Pages


Table of Contents


I. Objectives

II. Methodology

III. Executive Summary

IV. Detailed Findings

a. Consumer Lifestyle Changes Caused by Economic Downturn

1. Daily Routine

a. Coffee

i. Incidence of Making Own Coffee At Home Instead of Buying Single-Serve

ii. Age

iii. Income

b. Newspaper

i. Incidence of Buying Newsstand Papers Less Often

ii. Incidence of Cancelling Newspaper Subscription

2. Groceries

a. Items Bought or Prepared

i. Incidence of No Longer Buying or Preparing Items/Dishes

ii. Age

iii. Income

iv. Incidence of Switching to Buying or Preparing Items/Dishes

v. Age

vi. Income

vii. Incidence of Buying Less Organic Foods

viii. Age

ix. Income

x. Incidence of Developing Other Food Plans orStrategies

xi. Incidence of No Longer Paying Extra To Be Environmentally Responsible

3. Personal Care

a. Services

i. Incidence of Foregoing Spa and Salon Services

ii. Age

iii. Income

b. Items Bought

i. Incidence of Foregoing Buying Personal Care Items

ii. Age

iii. Income

iv. Incidence of Switching to Buying Personal Care Items

v. Age

vi. Income

4. Transportation

a. Incidence of Foregoing Prior Transportation

i. Age

ii. Income

b. Incidence of Switching to New Transportation

i. Age

ii. Income

c. Incidence of Switching to Public Transportation

d. Car Purchase

i. Incidence of Postponing New Car Purchase

ii. Age

iii. Income

iv. Incidence of Buying Different Car Model

v. Incidence of Buying Used Car Instead of New Car

e. Gas Conservation

i. Incidence of Combining Trips or Eliminating Unnecessary Trips

ii. Age

iii. Income

iv. Incidence of Doing Personal Business Closer to Home

v. Age

vi. Income

5. Workplace

a. Incidence of Working From Home At Least One Day Per Week

b. Incidence of Working From Home Every Day

6. Dining Out

a. Incidence of Dining Out Less Often at Fine Restaurants

i. Age

ii. Income

b. Incidence of Dining Out Less Often at Casual Restaurants

i. Age

ii. Income

c. Incidence of Dining Out Less Often at Fast Casual Restaurants

i. Age

ii. Income

d. Incidence of Dining Out More Often at Fast Food Restaurants

i. Age

ii. Income

e. Incidence of Having Take-Out Less Often

i. Age

ii. Income

7.Entertainment

a. Incidence of Giving Up Entertainment

i. Age

ii. Income

b. Incidence of Planning New Entertainment

i. Age

ii. Income

c. Incidence of Attending Movies Less Often

i. Age

ii. Income

d. Incidence of Attending Matinee Movies

i. Age

ii. Income

e. Incidence of Giving Up Cable TV

f. Incidence of Giving Up Cell Phone Service

g. Incidence of Giving Up Home Internet Service

h. Incidence of Giving Up At Least One Magazine Subscription

i. Age

ii. Income

8. Shopping

a. Incidence of Shopping Less Often at Malls or Boutiques

i. Age

ii. Income

b. Incidence of Shopping Less Often on the Internet

i. Age

ii. Income

9. Hobbies & Pastimes

a. Incidence of Giving Up Hobbies

i. Age

ii. Income

b. Incidence of Switching to Other Hobbies or Pastimes

i. Age

ii. Income

10. Home Improvement

a. Incidence of Giving Up or Postponing Projects

i. Age

ii. Income

b. Incidence of Planning Less Expensive Projects

i. Age

ii. Income

11. Vacation

a. Incidence of Giving Up Certain Types of Vacations

i. Age

ii. Income

b. Incidence of Switching to Other Types of Vacations

i. Age

ii. Income

c. Incidence of Staying Near Home for Vacation

i. Age

ii. Income

d. Incidence of Giving Up Flying on Vacation

i. Age

ii. Income

12. Buying and Selling Items to Save or Raise Cash

a. Incidence of Selling Possessions in Yard Sale, on Craigslist.com or eBay

i. Age

ii. Income

b. Incidence of Buying Necessary Items in Yard Sale, on Craigslist.com or eBay

i. Age

ii. Income

V. Appendix

a. Questionnaire





Abstract

“Across the nation, Americans are increasingly unable to stretch their dollars to the next payday as they juggle higher rent, food and energy bills. It's starting to affect middle-income working families as well as the poor, and has reached the point of affecting day-to-day calculations of merchants like Wal-Mart Stores Inc., 7-Eleven Inc. and Family Dollar Stores Inc.

Food pantries are reporting severe shortages and reduced government funding at the very time that they are seeing a surge of new people seeking their help. Some say the financial stress is already the worst since the last downturn at the start of this decade.*”

Economic benchmarks and news such as this prompted President Bush to authorize economic stimuli in 2008 to help families make ends meet. How have Americans been coping six months later?

National Research Network has commissioned this study to determine how American consumers are dealing with today’s soft economy since January 2008 and specifically what tactics they are employing to save money.

The following report summarizes the findings of “Consumer Cutbacks in Today’s Soft Economy.”

Expect to learn of the latest consumer attitudes and behaviors pertaining to Single-Serve Coffee Consumption, Daily and Subscription Newspaper Purchase, Grocery Buying Strategies, Personal Care Item Consumption, Transportation, Gas Consumption, Telecommuting, Dining and Entertainment Choices, Shopping, Hobbies and Pastimes, Home Improvement, Vacationing and Selling and Buying Items through Yard Sales, eBay and craigslist.

Get Full Details About This Report >>
US: 800.298.5699
Int'l: +1.240.747.3093
Buy this Report
Price and Delivery Options
Search Inside Report


 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

 

© MarketResearch.com 2008