Instant Noodles

Published by: Global Industry Analysts

Published: Apr. 1, 2008 - 368 Pages

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability And Reporting Limitations

Disclaimers

Data Interpretation & Reporting Level

CAGR Disparities Between Historic & Current Data

Quantitative Techniques & Analytics

Product Definitions And Scope of Study

II. EXECUTIVE SUMMARY

1. Industry Overview

How Instant Noodles Revolutionized the Food Industry?

The World Gets a Taste of Japan

The Humble Ramen Becomes A Haute Cuisine

The Mix & Match Culture of the Squiggly Noodle

How & Why Instant Noodles Complement Modern Lifestyles

Present Levels of Per Capita Consumption

Elementary Instant Noodle Statistics

Table 1: Per Capita Consumption of Instant Noodles in Asia Pacific-Volume Breakdown by Select Countries for the Years 1995, 1997, 1999, and 2001 (includes corresponding Graph/Chart)

Table 2: Per Capita Consumption of Instant Noodles in Asia Pacific: Unit Breakdown by Select Countries for the Years 2005 and 2006 (includes corresponding Graph/Chart)

Demographic Trends

Purchasing Power Parity & Its Impact on Demand

Table 3: Average Spends on Instant Noodles As a Percentage of the Disposable Income in Select Countries for the Year 2005 - Brazil, China, India, Indonesia, Malaysia, Mexico, Russia, South Korea, and Thailand (includes corresponding Graph/Chart)

Intriguing Facts About Instant Ramen

Factual Snippets

Who Says Instant Noodles is a Terrestrial Food Phenomenon

Contributions to Society

Next to Salt, Instant Noodles is the Most Popular Vehicle for Food Fortification

IRMA: An Independent Non-Government Body for the Squiggly Noodle

Flavors Are What Will Keep the Market Aflame in the Future

Flavors: An Indispensable, Delicious Theme for Instant Noodles

Culantro (aka Eryngium)

Garlic (aka stinking rose)

Ginger

Green Onion (aka welsh onion, spring onion, scallion)

Sesame Seeds & Oil

Bonito

Kansui

Lecithin, Thickeners (Polysaccharides) & Tocopherol (Vitamin E)

The Onus of Product Design is on Health & Nutrition

Unraveling the Technology Behind Instant Noodling

Styrofoam Cups: A New Packaging Technology

Noteworthy Trends In a Capsule

Homing In On Convenience

Packaged Nama Reflects the Undying Quest for An Ever Better Eating Experience

Larger Portions Spiral in Popularity

Innovation Broadens the Market

Instant Noodles Based on Jute Saluyot Hits the Aisle

Packaging Innovation Gains in Importance

Robust Demand for Instant Noodles Fashions Wheat into a Profitable Crop

Production Notes

Table 4: World Production of Instant Noodles (2001): Breakdown by Select Countries - China, Japan, Indonesia, South Korea, Vietnam, Thailand, Taiwan, and Philippine (includes corresponding Graph/Chart)

Europe: A Little Late to Join the Magic Ramen Fan Club

What’s The Hitch?

The Ramen War in Mexico

Korea

Top Selling Brands of Ramen in Korea for the Year 2006

Heavy Discounting Pinch Corporate Bottomlines in Indonesia

Industry Issues

Revolutionizing Impact of Instant Ramen Alarms Keepers of Culinary Cultures

Mexico: A Victim of Food Globalization

Japan: A Victim of Its Own Popular Invention

Potential Health Issues Dog Instant Noodle Consumption

Corporate Legends in Asia

Nissin Foods (Japan)

PT Indofood (Indonesia)

Nong Shim (Korea)

Samyang Foods Corporation (Korea)

Thai President Foods Public Company Limited (Thailand)

VIFON (Vietnam)

Hualong Group (China)

2. Instant Noodles: A Freeze Frame

A Quick Tour Through the Amazing Origin of Instant Noodles

The Seven Spectacular Stages of Evolution

China & Japan Share the Legacy & Art of Noodle Making

Nissin Foods: A Bold Inventor of this Revolutionary Food Concept

Product Pioneer - Nissin’s Stand On the Leadership Front

Table 5: Nissin Food’s Market Share in Key Geographic Markets for the Year 2003 - Asia, North America, Latin America, Europe, and Global (includes corresponding Graph/Chart)

Commercial Market for Instant Ramen in Japan: A Story

Top Instant Ramen Brands in Japan for the Year 2006

How Instant Ramen Traversed the Mighty Oceans & Continents?

Japan: The Largest Exporter of Instant Ramen in the Modern World

Table 6: Japanese Exports of Instant Ramen: Breakdown of Value Exports by Destination Countries for the Year 2004 - United States, Hong Kong, Taiwan, Singapore, Canada, and Others (includes corresponding Graph/Chart)

Table 7: Japanese Imports of Instant Ramen: Breakdown of Value Imports by Country for the Year 2004 - South Korea, Belgium, China, Thailand, Italy, and Others (includes corresponding Graph/Chart)

3. Product Overview

Instant Noodles: A Definition

Nutritional Value

Nutritional Chart for A 100-Gram Pack of Instant Noodles

Table 8: Comparison of Fat Content in Instant Noodles & Other Food Dishes (includes corresponding Graph/Chart)

Regional Taste Profiles of Instant Noodles

Ethnic Tastes of Consumers in Instant Noodle Market

Types of Noodles

Noodles Based on Type of Wheat Used

Noodle Types Based on Type of Wheat Used

Noodles Based on Length & Width of Individual Noodle Strands

Noodle Types Based on Width

Noodles Based on Processing

Fresh Noodles

Boiled Noodles

Dried Noodles

Steamed or Wet Noodles

Noodles Based on Salt

A Peek into Categories of Noodles Based on Salt

WSN Noodles

Noodles Based on Packaging

Pack Noodles

Cup Noodles

Drawbacks of Cup Noodles

Types of Asian Noodles

Chinese Raw Noodles

Chinese Wet Noodles

Chuka-men

Japanese Udon Noodles

Instant Fried Noodles

Malaysian Hokkien Noodles

Thailand Bamee

An Insight into Flour Specifications for Various Noodles

A Peek into Width and Thickness for Varied Noodle Types

Noodle Evaluation

Noodle Texture

Noodle Color

Flour Ash: A Notorious Factor for Noodle Discoloration

Noodle Processing

Ingredient Profile: What Goes Into Making Noodles?

Noodle Blocks

Noodle Broth/Sauce

Table 9: Percentage Composition of Various Ingredients in Instant Noodle Production (includes corresponding Graph/Chart)

Wheat: A Major Ingredient

Buckwheat, Mung Bean & Soy Flour Gain in Popularity

A Peek Into the Manufacturing Process

The Importance of Each Process

Mixing

Dough Resting

Dough Sheeting, Slitting & Waving

Cooking Noodles

Disadvantages Trip the Traditional Frying Method

Flowchart Depicting Flow of Events in Instant Noodle Manufacture

Brand Talk

Nong-Shim’s Sin Ramen

Nissin’s KIMCHI RAMEN

CJ Co’s Retto Brand

Zhejiang Haitong’s Kaiz Mate

Technocom’s Sweet Instant Noodles

ScoFro’s iExpress Instant Noodles

Request Foods’s Honey Sesame Chicken Noodles

Chaudhory’s WAI WAI Brand

Nestlé’s Maggi

Chewy Supplies Rice Noodles

Top Brands of Instant Noodles in the International Market

Popular Instant Noodle Brands in Select Countries

Popular Noodle Varieties in Various Geographic Regions

4. Product Introductions/ Innovations

Toyo Suisan Unveils New Curry Noodle and Soy Sauce

Toyo Suisan Releases New Chinese Noodles

Toyo Suisan Introduces Japanese Soy Sauce and Noodles

Toyo Suisan Unveils YAMITSUKI

Toyo Suisan Unveils Wakayama Maru-Chan

Toyo Suisan Introduces GEGEGE Maru-Chan

New iKo-Lee’s Instant Noodles Hits the Aisle

Blue Dragon Unveils Two New Products

Nestle India Offers Maggi Dal Atta Noodles

Magic Foods Debuts Insta Magic

Vikalpa Snack Launches ‘Just Noodles’

Wai Wai Makes Way into Indian Realm

Nissin Food Products Rolls Out Instant Noodles

Roz Siam Unveils Instant Noodles

Jollof Noodles from The Emir of Kano

Nissin Set to Sell Koumi Curry Udon

Saha Pathanapibul Introduces Noodle-Based Snack

RB Foods Rolls Out New Instant Noodles

Korea Yakult Launches Cup Noodles and Frozen Instant Noodles

Hualong Food Debuts Hualongjituan Zhuzhechi

Indofood Offers Mi Imlek Indomie

Indo Nissin Introduces Instant Noodles for Kids

New Mawai Thai Instant Noodles from Mawai

Nissin Food Debuts Nissin Aoteman

Nong Shim Rolls Out SengSeng Kahlkooksu

Suimin Foods Launches Flavor Instant Noodles

Thien Huong’s New Vi Huong Instant Noodles

Indo Nissin Foods Improves Instant Noodles

Ajinomoto Unveils Ethnic Instant Noodle Variety

Tingyi’s Master Kong Enters Taiwan

Ting Hsin Launches Chef Kang

Yeo Hiap Seng Offers Cintan Instant Noodles

Dingyi Rolls Out Fumangduo Seashell Instant Noodle

Nissin Unveils New Instant Noodles

5. Recent Industry Activity

Thai President Foods Invests 100 million baht for Capacity Expansion

Nissin Food Shifts to Tokyo

Toyo Suisan to Invest Yen 10 billion for Instant Noodles Factory

Jinmailang Collaborates with Chinese Agricultural University

New Dragon Purchases Instant Noodle Production Site

Salim Group Acquires Share in Food Empire

Acecook To Establish Instant Noodle Production Site

CG Foods India To Set Up Manufacturing Centers

Haldiram To Produce Instant Noodles

Korea Yakult Set to Foray into Indian Aisle

Ting Hsin Establishes Instant Noodle Restaurant in China

Ajinomoto Establishes New Site

Wan Tahi To Inaugurate Instant Noodle Manufacturing Site

EU Ban on Thai Instant Noodles

UK Bans Nong Shim Instant Noodles

Nong Shim Inaugurates Instant Noodle Operations in the US

ICC International Purchases Goonk Gink

Mamee Increases Investments

Nissin Initiates Promotional Campaign

Nissin to Acquire Stake in Hebei Hualong

Hualong Sets Up New Production Plant

Hebei Zhongwang Terminates Joint Venture with Tinghsin

Wan Thai Starts Extensive Promotion of Yum Yum

Nissin Terminates Deal with UnI-52President

Vifon Acecook to Establish Manufacturing Facility

Wei Chuan Sets Up Instant Noodle Production Sites

LST to Set Up Instant Noodle Production Site

Myojo to Set Up State-of-Art Manufacturing Facility

MIL and Indo Nissin Sign Distribution Pact

Acecook Expands Instant Noodle Production

6. Focus on Select Market Players

Acecook Vietnam Co., Ltd (Vietnam)

Ajinomoto Company Inc. (Japan)

Amoy Food Limited (Hong Kong)

Asia Food & Properties Ltd (Singapore)

Zhuhai Huafeng Food Industry (Group) Co., Ltd. (China)

Blue Dragon (UK)

Cj Corporation (Korea)

Fukushima Foods Company Ltd (Japan)

Hebei Hualong Food Group Co., Ltd (China)

HJ Heinz Co Ltd (UK)

Kohlico Group (UK)

Mamee-Double Decker (M) Berhad (Malaysia)

Myojo Foods Company (Singapore) Private Limited (Singapore)

Nong Shim Co Ltd (Korea)

Nestlé India Ltd (India)

New Dragon Asia Corp. (China)

Nissin Food Products Co., Ltd. (Japan)

PT Indofood Sukses Makmur TBK (Indonesia)

PT Jakaranatama Food Industry (Indonesia)

PT Sentrafood Indonusa (Indonesia)

Samyang Foods Co., Ltd (Korea)

Sco-Fro Foods Ltd (UK)

Tat Hui Foods Pte Ltd (Singapore)

Thai President Foods Public Company Limited (Thailand)

Tingyi (Cayman Islands) Holding Corp (China)

Toyo Suisan Kaisha, Ltd (Japan)

Universal Rodina Corporation (Philippines)

UnI-61President Enterprises Corp (Taiwan)

7. Global Market Perspective

Table 10: World Recent Past, Current & Future Analysis for Instant Noodles by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Latin America, and Middle East/African Markets Independently Analyzed with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 11: World Long Term Projections for Instant Noodles by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Latin America, and Middle East/African Markets Independently Analyzed with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 12: World Historic Review for Instant Noodles by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Latin America, and Middle East/African Markets Independently Analyzed with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 13: World 15-Year Perspective for Instant Noodles by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Latin America, and Middle East/ Africa for Years 1998, 2008, and 2012 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

A. Market Analysis

Hectic Lifestyles Sustain Sales Off for Convenience Foods

Flavor Profile

Demographic Profile

Player Profile

Table 14: US Market for Instant Noodles: Percentage Breakdown of Leading Foreign Brands for the Year 2003 (includes corresponding Graph/Chart)

Table 15: Leading Ramen Noodle Soup Brands in the United States: Breakdown of Dollar Sales Through Supermarkets, Drugstores & Discount Stores for the Year Ended Oct 2006 (In US$ Million) (includes corresponding Graph/Chart)

Table 16: Leading Ramen Noodle Soup Brands in the United States: Breakdown of Unit Sales Through Supermarkets, Drugstores & Discount Stores for the Year Ended Oct 2006 (In Million Units)

Strategic Corporate Development

B. Market Analytics

Table 17: US Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 18: US Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 19: US Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart)

2. Canada

A. Market Analysis

Outlook

B. Market Analytics

Table 20: Canadian Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 21: Canadian Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 22: Canadian Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart)

3. Japan

A. Market Analysis

Japan: A Country That Stood At the Forefront of the Ramen Revolution

A Primer

Table 23: Japanese Market for Noodles (2005): Percentage Breakdown of Production Volumes for Cup-type Noodles, Packaged Noodles, and Nama (Fresh-type Noodles) (includes corresponding Graph/Chart)

A Crowded Market

Instant Noodles: A Lifestyle Trend in Japan

Table 24: Japanese Market for Instant Noodles (2000): Percentage Breakdown of Consumption by Demographic Clusters of Consumers - White-collar, Student, Housewife, Blue-collar, Self-employed, Part-time worker, Not employed, Managerial, Farmers, Professional, and Others (includes corresponding Graph/Chart)

Table 25: Japanese Market for Instant Noodles (2000): Percentage Breakdown of Consumption by Gender - Male & Female (includes corresponding Graph/Chart)

Monthly Expenditures on Instant Noodles

Table 26: Japanese Market for Noodles (2005): Breakdown of Monthly Household Purchases of Cup Noodles, Dried Japanese Noodles, Non-Dried Japanese Noodles (includes corresponding Graph/Chart)

Tracking Prices

Table 27: Japanese Market for Instant Noodles: Price Comparisons in Various Cities for Years 2005 and 2006 (includes corresponding Graph/Chart)

The Clash of the Titans

Nissin & Toyo Suisan: A Competitive Review of the Two Battle Scarred Warhorses

Table 28: Japanese Market for Instant Noodles (2006): Percentage Breakdown of Market Share for Leading Players - Nissin Seifun Group, Toyo Suisan, Sanyo Foods, Myojo Foods, Acecook, and Others (includes corresponding Graph/Chart)

Flour Consumption in Japan Stands Tall

Buckwheat Gaining Ground

Product Launches

Strategic Corporate Developments

Key Players

B. Market Analytics

Table 29: Japanese Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 30: Japanese Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 31: Japanese Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart)

4. Europe

A. Market Analysis

Outlook

A Primer

Market Restraints

Falling Prey to Controversies Over Health

Pasta Creates Obstacles

B. Market Analytics

Table 32: European Recent Past, Current & Future Analysis for Instant Noodles by Country/Region - France, Germany, UK, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 33: European Long Term Projections for Instant Noodles by Country/Region - France, Germany, UK, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 34: European Historic Review for Instant Noodles by Country/Region - France, Germany, UK, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 35: European 15-Year Perspective for Instant Noodles by Country/Region - Percentage Breakdown of Unit Sales for France, Germany, UK, Russia, and Rest of Europe for Years 1998, 2008, and 2012 (includes corresponding Graph/Chart)

4a. France

A. Market Analysis

Outlook

B. Market Analytics

Table 36: French Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 37: French Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 38: French Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart)

4b. Germany

A. Market Analysis

Outlook

B. Market Analytics

Table 39: German Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 40: German Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 41: German Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart)

4c. The United Kingdom

A. Market Analysis

Outlook

Market Basics

Table 42: The UK Noodle Market: Percentage Share Breakdown of Value Sales by Product Category - Main Noodles and Savoury Noodles for the Year Ended May 2007

Table 43: Top 5 Noodle Brands in the United Kingdom: Breakdown of Dollar Sales for Pot Noodle, Batchelors, Sharwood's, Amoy and Blue Dragon for the Year Ended Oct 2005 (In £ Million) (includes corresponding Graph/Chart)

Competitive Climate

Unilever Ushers in the Pot Noodle Concept

Key Challenges

Product Introductions

Strategic Corporate Developments

Key Players

B. Market Analytics

Table 44: UK Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 45: UK Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 46: UK Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart)

4d. Russia

A. Market Analysis

Outlook

B. Market Analytics

Table 47: Russia Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 48: Russian Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 49: Russia Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart)

4e. Rest of Europe

A. Market Analysis

Outlook

Focus on Select Markets

Bulgaria

Czech Republic

Hungary

Poland

Slovakia

Product Introductions

Strategic Corporate Developments

B. Market Analytics

Table 50: Rest of Europe Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 51: Rest of Europe Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 52: Rest of Europe Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart)

5. Asia - Pacific

A. Market Analysis

A Market Primer

Table 53: Instant Noodle Market in Asia-Pacific (2006): Percentage Breakdown of Consumption in Select Countries - China/Hong Kong, Indonesia, South Korea, Vietnam, Philippines, Thailand, and Rest of Asia - Pacific (includes corresponding Graph/Chart)

Price Competition Becomes Acute

Per Capita Consumption: Then & Now

Table 54: Instant Noodles Market in Asia-Pacific: Percentage Growth in Per Capita Consumption in Select Countries for the Years 1995-1998 Vs. 1999-2002 (includes corresponding Graph/Chart)

Table 55: Instant Noodle Market in Asia-Pacific (2003): A Sneak Peek into Annual Per Capita Consumption in Select Asian Countries (includes corresponding Graph/Chart)

B. Market Analytics

Table 56: Asia-Pacific Recent Past, Current & Future Analysis for Instant Noodles by Country/Region- China/Hong Kong, Indonesia, South Korea, Vietnam, Philippines, Thailand, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 57: Asia-Pacific Long Term Projections for Instant Noodles by Country/Region- China/Hong Kong, Indonesia, South Korea, Vietnam, Philippines, Thailand, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 58: Asia-Pacific Historic Review for Instant Noodles by Country/Region - China/Hong Kong, Indonesia, South Korea, Vietnam, Philippines, Thailand, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 59: Asia-Pacific 15-Year Perspective for Instant Noodles by Country/Region - Percentage Breakdown of Unit Sales for China/ Hong Kong, Indonesia, South Korea, Vietnam, Philippines, Thailand, and Rest of Asia Pacific for Years 1998, 2008, and 2012 (includes corresponding Graph/Chart)

5a. China/Hongkong

A. Market Analysis

Outlook

China: A Market Primer

Table 60: Growth of Per Capita Consumption of Instant Noodles in China for the Period 1995-1998 & 1999-2002

A Market Fact File

Trends In A Capsule

Innovation Takes the Front Seat

Popular Flavors of the YearThe Drum Roll Begins

Cup Noodles is Popular in Which Chinese Region?

China: A Production Hub For Asian Players

Survival In the Chinese Market Gets Tough

Table 61: Chinese Market for Bowl Type Instant Noodles (2004): Product Price Comparison for Master Kong, UnI-44President, and Ng Fung Hong (includes corresponding Graph/Chart)

Table 62: Chinese Market for Pack Type Instant Noodles (2004): Product Price Comparison for Master Kong, Hualong, and UnI-44President (includes corresponding Graph/Chart)

How Ingredient Prices Impact Bottom Lines?

Table 63: Why & How Ingredient Price Hikes Impacts Price of Instant Noodles Per Pack

The Clash of the Titans

Table 64: Chinese Market for Instant Noodles (2004 & 2005): Percentage Market Share Breakdown for Tingyi, President, Hualong, and Others (includes corresponding Graph/Chart)

Table 65: Tingyi’s Major Product Markets for the Year 2002 (includes corresponding Graph/Chart)

Table 66: Chinese Market for Instant Noodles (2000 & 2001): Percentage Market Share of Major Brands - Master Kong, UnI-46President, Huafeng, and Others (includes corresponding Graph/Chart)

Table 67: Chinese Market for Instant Noodles: Major Cities Ranked by Purchase Frequency of Master Kong, President, and Huafeng Brands (includes corresponding Graph/Chart)

The Focus Shifts to Rural Consumers

Table 68: Chinese Market for Instant Noodles: A Historical Review of Consumption by the Urban Population for the Years 1998 & 1999

Product Introductions

Strategic Corporate Developments

Key Players

B. Market Analytics

Table 69: Chinese/ Hong Kong Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 70: China/Hong Kong Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 71: Chinese/ Hong Kong Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart)

5b. Indonesia

A. Market Analysis

Outlook

Characteristic Traits of the Indonesian Market: A Fact File

Market Structure

Indofood Today

Indofood Faces Tough Challenge from Wingsfood

Table 72: Instant Noodle Market in Indonesia (2006): Percentage Share Breakdown of Volume Sales by Key Players - PT. Indofood Sukses Makmur, PT. Prakarsa Alam Segar, PT. Sentrafood Indonusa, PT. Pepami Indonesia and Others (includes corresponding Graph/Chart)

Table 73: A Peek Into Indofood’s Market Share for the Years 1997 through 2006 (includes corresponding Graph/Chart)

Major Brands and Production Capacity for Leading Players in the Instant Noodles Market in Indonesia for the Year 2006

Trends In a Capsule

Shrewd Advertising Perks Up Consumption

Establishment of Production Standards Boost Product Quality

Acceptable Ranges of Biological Agents in Instant Noodles

Production Statistics

Table 74: Indonesian Instant Noodles Market (2002, 2004 & 2006): Annual Production Capacity in Thousand Tons (includes corresponding Graph/Chart)

Production Costs Settle Down After a Period of Steady Rise

Table 75: Tracking Production Costs of Instant Noodles in Indonesia for the Years 2001 through 2008 (includes corresponding Graph/Chart)

Pricing Dynamics

Table 76: A Hypothetical Example Illustrating the Impact of Ingredient Prices Hikes on Noodle Prices (includes corresponding Graph/Chart)

Table 77: Tracking Instant Noodle Prices in Indonesia: Average Price Per Pack of Instant Noodles for Years 2000 through 1Q 2006 (includes corresponding Graph/Chart)

Table 78: Indonesian Market for Instant Noodles: Percentage Share of Contribution of Ingredients to the Total Cost of the Product (includes corresponding Graph/Chart)

Export-Import Notes

Table 79: Indonesian Exports & Imports of Instant Noodles: 2005 & 2006 (In US$ Thousands)

Historic Trends (1998-2002)

Imports

Table 80: Volume Imports of Instant Noodles Into Indonesia for the Years 1998 through 2002 (includes corresponding Graph/Chart)

Table 81: Value Imports of Instant Noodles Into Indonesia for the Years 1998 through 2002 (includes corresponding Graph/Chart)

Table 82: Volume Imports of Instant Noodles Into Indonesia (2002): Breakdown by Importing Country - China, Singapore, Hong Kong, Malaysia, Japan, and Others (includes corresponding Graph/Chart)

Table 83: Value Imports of Instant Noodles Into Indonesia (2002): Breakdown by Importing Country - China, Malaysia, Singapore, Japan, Hong Kong, and Others (includes corresponding Graph/Chart)

Exports

Volume Exports

Table 84: Indonesian Exports of Instant Noodles: Volume Breakdown in Thousand Tons for the Years 1998 through 2002 (includes corresponding Graph/Chart)

Table 85: Indonesian Exports of Instant Noodles (2001): Volume Breakdown in Tons by Export Destination Country - Australia, Britain, Japan, Kuwait, Malaysia, Middle East, Philippines, Portugal, South Africa, Thailand, United Arab Emirates, and Others (includes corresponding Graph/Chart)

Value Exports

Table 86: Indonesian Exports of Instant Noodles: Value Breakdown in US$ Thousand for the Years 1998 through 2002 (includes corresponding Graph/Chart)

Table 87: Indonesian Exports of Instant Noodles by Country (2001): Value Breakdown in US$ Thousand for Australia, Britain, Japan, Kuwait, Malaysia, Middle East, Philippines, Portugal, South Africa, Thailand, United Arab Emirates, and Others (includes corresponding Graph/Chart)

Per Capita Consumption

Table 88: Per Capita Consumption of Instant Noodles in Indonesia (2002): Volume Breakdown in Packs for the Years 1998 through 2002 (includes corresponding Graph/Chart)

Table 89: Per Capita Consumption of Instant Noodles in Key Indonesian Cities (2002): Volume Breakdown in Packs for Jakarta, Kalimantan, Sulawesi, West Java, Sumatra, Central Java, and East Java (includes corresponding Graph/Chart)

Product Launches

Strategic Corporate Developments

Key Players

B. Market Analytics

Table 90: Indonesian Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 91: Indonesian Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 92: Indonesian Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart)

5c. South Korea

A. Market Analysis

Outlook

A Primer

Table 93: Retail Price Trend for Nong-Shim’s Shinramyun Brand of Instant Noodles for the Years 2001 through 2004 (includes corresponding Graph/Chart)

Table 94: Average Price Comparisons Between Fresh Noodles, and Instant Ramen (2003)

Table 95: South Korean Market for Instant Noodles (2003): Product Price Variances for Select Companies

Strategies Adopted to Keep Enthusiasm Sufficiently Kindled

Nong Shim: A Goliath of a Player

Table 96: Instant Noodle Market in Korea (2004): Percentage Market Share Breakdown of Leading Players - Nong Shim, Samyang, Ottogi, and Yakult (includes corresponding Graph/Chart)

Wheat Production in Korea

Table 97: Korean Market for Wheat (2000): Percentage Consumption by Product Type - Noodles, Bread, Confectionary, and Others (includes corresponding Graph/Chart)

Product Launches

Key Players

B. Market Analytics

Table 98: South Korean Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 99: South Korean Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 100: South Korean Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart)

5d. Vietnam

A. Market Analysis

A Primer

Product Launch

Strategic Corporate Developments

Key Player

B. Market Analytics

Table 101: Vietnamese Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 102: Vietnamese Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 103: Vietnamese Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart)

5e. Philippines

A. Market Analysis

Outlook

B. Market Analytics

Table 104: Philippine Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 105: Philippine Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 106: Philippine Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart)

5f. Thailand

A. Market Analysis

Outlook

Market Fact File

Who’s Leading the Pack?

Table 107: Thai Market for Instant Noodles (2004): Percentage Market Share Breakdown of Leading Players - Thai President Foods, Thai Preserved Foods, and Others (includes corresponding Graph/Chart)

Brands With the Highest Brand Recognition & Equity

Table 108: Thai Market for Instant Noodles (2001): Percentage Market Share of Leading Brands - MAMA, Wai Wai, Yum Yum, and Others (includes corresponding Graph/Chart)

Wheat Consumption in Thai Market

Table 109: Thai Market for Wheat (2005): Percentage Breakdown of Wheat Consumption by Various End-Use Food Products (includes corresponding Graph/Chart)

Product Launches

Strategic Corporate Developments

Key Player

B. Market Analytics

Table 110: Thai Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 111: Thai Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 112: Thai Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart)

5g. Rest of Asia - Pacific

A. Market Analysis

Outlook

Overview of Select Markets

Australia

India

Maggi: The Favorite Brand

Top Ramen: Second in the Pecking Order

Uttaranchal: A Promising State

Myanmar

Nepal

Present ScenarioWhy The Focus on Exports?

The Rationale Underlying Imports of Cup Noodles

Historic Market Statistics

Table 113: Nepalese Market for Instant Noodles (2000): Annual Production Capacity of Leading Players/Brands in Thousand Packs (includes corresponding Graph/Chart)

Table 114: Historic Production of Instant Noodles in Nepal (1995-1999) (includes corresponding Graph/Chart)

Singapore

Table 115: Instant Noodle Market in Singapore (2004): Percentage Market Share of Leading Brands - Maggi, Myojo, Nissin, and Others (includes corresponding Graph/Chart)

Taiwan

Wheat Cultivation

Product Launches

Strategic Corporate Developments

Key Players

B. Market Analytics

Table 116: Rest of Asia - Pacific Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 117: Rest of Asia-Pacific Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 118: Rest of Asia - Pacific Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart)

6. Latin America

A. Market Analysis

Outlook

Overview of Select Markets

Mexico

Brazil

Argentina

Chile

B. Market Analytics

Table 119: Latin American Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 120: Latin American Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 121: Latin American Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart)

7. Middle East/Africa

A. Market Analysis

Outlook

Focus on Select Markets

Saudi Arabia

Israel

Table 122: Noodles Market in Israel (2006): A Peek into Average Price Movements for the Months January through September (includes corresponding Graph/Chart)

B. Market Analytics

Table 123: Middle East/ African Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 124: Middle East/African Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015(includes corresponding Graph/Chart)

Table 125: Middle East/ African Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Abstract

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