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Colombia Food and Drink Report Q3 2008

Published by: Business Monitor International

Published: Jul. 11, 2008 - 54 Pages


Table of Contents


Executive Summary
Business Environment
Regional Food & Drink Business Environment Ratings
Table: Latin America Food & Drink Business Environment Ratings - Q308
Colombia’s Food & Drink Business Environment Rating
Table: Colombia’s Food & Drink Business Environment Ratings Global Peer Group
SWOT Analysis
Food And Drink
Colombia Food And Drink Industry SWOT
Mass Grocery Retail
Colombia Mass Grocery Retail Industry SWOT
Macroeconomic Outlook
Table: Colombia Economic Activity
Food
Industry Forecast Scenario
Food Consumption
Table: Colombia Food Consumption Indicators - Historical Data & Forecasts
Canned Food / Prepared Food
Table: Canned Food Value/Volume Sales - Historical Data & Forecasts
Confectionery
Table: Confectionery Value/Volume Sales - Historical Data & Forecasts
Industry Developments
Market Overview
Food Processing
Dairy
Confectionery
Meat
Seafood
Drink
Industry Forecast Scenario
Hot Drinks
Table: Hot Drink Value Sales - Historical Data & Forecasts
Alcoholic Drinks
Table: Alcoholic Drink Value/Volume Sales - Historical Data & Forecasts
Soft Drinks
Table: Soft Drink Value/Volume Sales - Historical Data & Forecasts
Industry Developments
Market Overview
Hot Drinks
Soft Drinks And Bottled Water
Alcoholic Drinks
Agriculture At A Glance.
Table: Colombia Dairy Industry Data (‘000 Tonnes, Unless Stated)
Table: Colombia Agricultural Sub-Sector Production Data
Agricultural Commodity Price
Mass Grocery Retail
Industry Forecast Scenario
Table: Colombia Mass Grocery Retail - Value Sales By Format (US$bn) - Historical Data & Forecasts
Table: Sales Breakdown By Retail Format Type
Industry Developments
Market Overview
Table: Structure Of Colombia's Mass Grocery Retail Market By Estimated Number Of Outlets
Table: Structure Of Colombia's Mass Grocery Retail Market - Sales By Format (US$bn)
Table: Average Annual Sales Value By Format - 2007
Competitive Landscape.
Key Players
Food And Drink
Table: Key Players In Colombia's Food & Drink Sector
Mass Grocery Retail
Table: Key Players In Colombia's Mass Grocery Retail Market
Company Analysis
Food
C.I. Union de Bananeros de Uraba, SA (Uniban)
Alianza Team (Tecnologia Empresarial de Alimentos SA)
Nacional de Chocolates
Drink
Postóbon
Grupo Empresarial Bavaria
Mass Grocery Retail
Almacenes Exito
Olímpica
Appendix
Food & Drink Business Environment Ratings
Ratings Methodology
Ratings Overview
Ratings System
Indicators
Limits Of Potential Returns
Risks To Realisation Of Potential Returns
Weighting
Weighting
BMI Food & Drink Industry Glossary
Food & Drink
Mass Grocery Retail
BMI Food & Drink Forecasting & Sourcing
How We Generate Our Industry Forecasts
Sourcing

Abstract

On April 10 2008 the US House of Representatives voted to indefinitely delay the implementation of theUnited States-Colombia Trade Promotion Agreement. The move effectively delays debate on thepolitically sensitive free trade deal until after the November 2008 Presidential election and avoids apotentially damaging showdown between the two democratic presidential candidates who have bothquestioned the merits of free trade. Colombia’s food and drink exporters currently enjoy relativelystraightforward access to the US under the Andean Trade Preference and Drug Eradication Act(ATPDEA) passed in 2002. However, this agreement will expire on December 31 2008 and the failure topass the new Trade Promotion Agreement sends a worrying signal that the US may be less open toColombia’s exports under a new administration.

Colombia is currently allowed to ship coffee, fruit, oil and clothing to the US with no duties and the TradePromotion Agreement, drawn up by US President Bush, would have made this status permanent. In returnColombia would have eliminated tariffs on US goods, and given American firms access to Colombia’sservices market. However, the act was voted down by the Democrat majority in the House ofRepresentatives with Democrat politicians citing concerns over Colombia’s attitude towards union rightsand the environment.

The fact that the overwhelming majority (over 90%) of Colombia’s exports to the US already enter thecountry without any tariffs means that there is little for the US to lose by signing the deal, and quite asignificant amount to gain. However, the US’s free trade agreements have been blamed by many leftwingcommentators for the country’s current economic woes and the decline in the number of manufacturingjobs in the country. Therefore even a deal which would simply extend an existing agreement and poses noreal threat to US manufacturers has become the subject of major controversy..

Trade between the two countries stood at US$18bn in 2007 and the US is Colombia’s main tradingpartner. Failure to agree a new trade agreement with the US could have a massive effect on Colombia’sfood, drink and agricultural industries. Agriculture currently accounts for nearly 20% of the country’sGNP and employs over 30% of the working population. Coffee, bananas and chocolate are all currentlyexported to the US and if a new administration decided to implement tariffs on these products then thecompetitiveness of Colombia’s producers would be greatly reduced. This would not only deter investmentbut could even call into question the viability of several existing firms. In addition Colombia’s highlydeveloped processed food industry has always had dreams of tapping the lucrative US market and anysuch moves would have to be indefinitely postponed if new trade barriers are erected.


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