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Published by: Business Monitor International
Published: Jul. 11, 2008 - 55 Pages
Table of Contents
Executive Summary Business Environment Regional Food & Drink Business Environment Ratings Table: Latin America Food & Drink Business Environment Ratings - Q308 Brazil’s Food And Drink Business Environment Rating Table: Global Food & Drink Business Environment Rankings - Brazil’s Global Peer GroupSWOT Analysis Food And Drink Brazil Food And Drink Industry SWOT Mass Grocery Retail Brazil Mass Grocery Retail Industry SWOT Macroeconomic OutlookTable: Brazil Economic Activity FoodIndustry Forecast ScenarioConsumptionTable: Food, Drink And Tobacco Trade Indicators, 2005-2012 (US$mn)Canned Food Table: Brazil’s Canned Food Sales, 2005-2012 ConfectioneryTable: Brazil’s Confectionery Sales, 2005-2012Industry DevelopmentsMarket Overview Prepared Food / Canned Food ConfectioneryDairyMeatSeafood Drink Industry Forecast ScenarioHot Drinks Table: Hot Drink Value Sales - Historical Data & Forecasts Alcoholic Drinks Table: Alcoholic Drink Value/Volume Sales - Historical Data & ForecastsSoft Drinks And Bottled WaterTable: Soft Drink Value/Volume Sales - Historical Data & ForecastsIndustry DevelopmentsMarket Overview Hot Drinks Soft Drinks Alcoholic Drinks Agriculture At A Glance. Table: Brazil’s Dairy Industry Data, 2000-2006 Table: Brazil’s Agricultural Sub-Sector Production Data, 2000-2006 Table: Brazil Rural/Urban Population Breakdown Agricultural Commodity PriceMass Grocery RetailIndustry Forecast ScenarioTable: Brazil’s Mass Grocery Retail Value Sales By Format, 2005-2012 (US$bn) Table: Sales Breakdown By Retail Format Type, 2007 And 2017 (%)Industry DevelopmentsMarket Overview Table: Structure Of Brazil's Mass Grocery Retail Market By Estimated Number Of Outlets, 2002-2007Table: Structure Of Brazil's Mass Grocery Retail Market, Sales By Format (US$bn)Table: Average Annual Sales Value By Format, 2007 (US$mn)Competitive Landscape. Key PlayersFood And Drink Table: Key Players in Brazil's Food and Drink Sector Mass Grocery Retail Table: Key Players In Brazil's Mass Grocery Retail Sector, 2007Table: Key Players In Brazil's Mass Grocery Retail Sector (cont.) Company AnalysisFood Perdigão Sadia SA DrinkEmbotelladora AndinaAmBevMass Grocery Retail Companhia Brasileira de Distribuição (CBD)Wal-Mart Appendix Food & Drink Business Environment Ratings Ratings Methodology Ratings OverviewRatings SystemIndicatorsLimits of Potential Returns Risks to Realisation of Potential Returns WeightingWeightingBMI Food & Drink Industry Glossary Food & Drink Mass Grocery Retail BMI Food & Drink Forecasting & Sourcing How We Generate Our Industry Forecasts Sourcing
AbstractThe Brazilian meat industry is one of the largest and most profitable of all the Brazilian food sectors.However, its market leading position is constantly threatened by health scares and export bans, whichhave the power to wreak havoc on firms’ revenues. Many of the largest firms have sought to diversifyinto other countries and other sectors in an effort to shield themselves from this threat. However, a ban onBrazilian beef by the EU in the first quarter of 2008 highlights the precarious position of many food firmsoperating in this sector.
In February 2008 the EU enacted a complete ban on Brazilian beef imports after concerns were raisedabout the country’s handling of the latest foot-and-mouth outbreak. An EU Food and Veterinary Office(FVO) report revealed irregularities regarding animal registration, identification, vaccination andcertification. Gradually, following stringent inspection procedures, farms are being again given access tothe EU market, but as of April 2008, only 95 Brazilian farms have so far received approval. Thisrepresents just 1% of the total number permitted to export to the EU before the ban came into place. Withthe EU the largest export market for Brazilian beef, this action will have a significant effect on the 2008revenues of Brazilian meat firms. As confirmation of this, the country’s largest beef firm, JBS, hasrevealed that, in the first quarter of 2008, its beef exports were 20.6% lower than in the same period ayear ago.
This action by the EU comes just a year after Russia lifted its own ban on Brazilian meat. Brazil isRussia’s biggest meat supplier, but in 2005, after a widespread outbreak of foot and mouth disease,Russia prohibited all meat imports from eight Brazilian states. On December 1 2007, this ban was lifted,but it had already forced some Brazilian firms to shift entire production lines to Brazilian states where theban was not applied.
In a response to the EU ban, Brazilian meat processing firm Marfrig, which derives around 16% of itsrevenues from exports to the EU, announced it would expand its operations in Argentina and Uruguay.This kind of geographical diversification has been pursued by all of the country’s leading meat firms andis one way to negate the effect of bans on Brazilian meat. JBS now has significant operations in Argentinaand has been rapidly expanding in the US. However, despite this diversification all of the leadingBrazilian firms, including JBS and Marfrig, rely heavily on meat produced in Brazil and ensuring thatthese firms do not have to endure an endless cycle of export bans is crucial for safeguarding the long-termhealth of the Brazilian meat industry.
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