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Published by: Business Monitor International
Published: Jul. 11, 2008 - 67 Pages
Table of Contents
Executive SummaryBusiness EnvironmentRegional Food & Drink Business Environment RatingsTable: CEE Food & Drink Ratings - Q308Bulgaria’s Food & Drink Business Environment RatingTable: Global Food & Drink Business Environment Ratings - Bulgaria’s Peer Group SWOT AnalysisFood And DrinkFood And Drink Industry SWOT Mass Grocery RetailMass Grocery Retail Industry SWOT Macroeconomic Forecasts Table: Bulgaria Economic Activity Food Industry Forecast Scenario Food Consumption Table: Food Consumption Indicators - Historical Data & ForecastsConfectionery Table: Confectionery Consumption Indicators - Historical Data & ForecastsCanned FoodTable: Canned Food Consumption Indicators - Historical Data & Forecasts TradeTable: Sectoral Trade Indicators - Food & Drink Export, Import And Balance Value (US$mn) - Historical Data & Forecasts Industry Developments Market OverviewFood Consumption Confectionery Canned FoodTradeAgriculture DrinkIndustry Forecast Scenario Alcoholic DrinksTable: Alcoholic Drinks Indicators - Historical Data & Forecasts Hot DrinksSoft Drinks Table: Soft Drinks indicators - Historical Data And Forecasts Industry Developments Market OverviewAlcoholic DrinksBeerWine Hot DrinksSoft Drinks Agriculture At A Glance Table: Bulgaria Agricultural Production (tonnes) Statistics Table: Bulgaria Organic Agricultural DataTable: Bulgaria Rural/Urban Population BreakdownAgricultural Commodity Price Retail Industry Forecast Scenario Table: Bulgaria Mass Grocery Retail Sales By Format (US$bn)Table: Grocery Retail Sales By Format Industry Developments Market OverviewTable: Structure Of The Mass Retail Grocery Market By Estimated Number Of Outlets Table: Bulgaria Mass Grocery Retail Sales By Format (US$bn)Table : Annual Average Value Of Sales Per Outlet By Format, 2007 Competitive Landscape Key Players Food And DrinkTable: Key Players - Bulgaria’s Food & Drink SectorMass Grocery RetailTable: Key Players In Bulgaria's Mass Grocery Retail Sector, 2007Company Analysis FoodUnilever BulgariaKraft Bulgaria Nestlé Sofia ADDrink Zagorka (Heineken)Mass Grocery RetailMetro Cash & Carry Bulgaria Billa BulgariaCBA BulgariaPiccadilly Deep US Recession ScenarioGlobal Scenario Table: World GDP Growth Table: US GDP Growth, Investment Growth, and Private Consumption Growth Table: Eurozone GDP GrowthTable: Asia, Excluding Japan, GDP GrowthTable: China GDP Growth Table: Mexico GDP Growth Table: Africa GDP Growth CEE Food & Drink ScenarioTable: Impact Of Deep Us Recession On Total Food Consumption (US$Bn) In Selected CEE Markets - Cumulative US$ Impact Over 5yrForecast PeriodAppendix Food & Drink Business Environment RatingsRatings MethodologyRatings Overview Ratings System Indicators Limits of Potential ReturnsRisks to Realisation of Potential ReturnsWeighting Weighting BMI Food & Drink Industry GlossaryFood & DrinkMass Grocery RetailBMI Food & Drink Forecasting & SourcingHow We Generate Our Industry ForecastsSourcing
AbstractBMI’s Bulgaria Food & Drink Report for Q308 places Bulgaria in a modest eighth place within the 14food and drinks markets in Central and Eastern Europe (CEE). The country has benefited tremendouslyfrom the lead up to its European Union (EU) accession, both in terms of financial aid and closereconomic integration, which has boosted its food and drink and agricultural industries. Foodconsumption, alcohol and tobacco sales have all increased in recent years, despite the fact that thepopulation is gradually decreasing. This trend shows the opportunities that exist for food and drinkmanufacturers, as consumers are increasingly interested in new food trends and prepared to pay morefor premium products at the expense of cheaper commodity items.
Foreign companies are recognising such opportunities. To this end, in April 2008, Carlsberg Bulgariaannounced that it will boost the monthly output capacity by 40,000 hectolitres (hl), as part of its longertermaim to modernise its regional production facilities. The Bulgarian upgrade - of the Blagoevgradfacility, which produces Pirinsko Pivo - is expected to be completed shortly, further improving the 12%rise in beer sales in January and February 2008. In the meantime, its Danish parent company Carlsberghas added energy drink Battery to its Bulgarian portfolio, in response to rising demand for suchbeverages.
Domestic companies are also becoming more aggressive in terms of their expansion strategies. InMarch 2008, local brewer Boliarka announced that it will start exporting its beer to the US. Thecompany currently exports around 6% of its annual output, with most of its destined for Romania. EUintegration has increased export opportunities not only because of better trade links, higher exposure toBulgarian products and tourism, but also due to the rising number of Bulgarian expatriates livingelsewhere in Europe.
In the food industry, in December 2007, French poultry processing company Duc created a joint venture(JV) with Bulgarian poultry producer SVS 98, in which it will hold a 40% stake. The JV will markettop-grade fresh chicken in Bulgaria, targeting rising disposable incomes and a shift towards consumerpreference for quality and premium foodstuffs. The market is likely to continue experiencing suchdynamism, despite current spending on food and drink being low in regional terms, as economicconditions improve.
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