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Published by: Business Monitor International
Published: Jul. 11, 2008 - 73 Pages
Table of Contents Executive Summary Business Environment Regional Food and Drink Business Environment RatingsTable: Asia Pacific Food & Drink Business Environment Ratings - Q308 Japan’s Food and Drink Business Environment RatingTable: Global Food & Drink Business Environment Ratings - Japan’s Peer Group SWOT Analysis Food And Drink Japan Food And Drink SWOT Mass Grocery Retail Japan Mass Grocery Retail SWOT Macroeconomic OutlookTable: Japan - Macroeconomic Forecasts FoodIndustry Forecast ScenarioFood ConsumptionTable: Food Consumption Indicators - Historical Data & Forecasts ConfectioneryTable: Confectionery Indicators - Historical Data & Forecasts Canned Food Table: Canned Food Sales Indicators - Historical Data & ForecastsTrade Table: Food & Drink Trade Indicators (US$mn) - Historical Data & Forecasts Industry DevelopmentsMarket Overview Food ConsumptionTable: Japan Consumption Of Dairy ProductsConfectioneryCanned Food Trade AgricultureDrink Industry Forecast ScenarioAlcoholic Drinks Table: Alcoholic Drinks Indicators - Historical Data & ForecastsHot Drinks Table: Hot Drinks Indicators - Historical Data & Forecas Soft Drinks Table: Soft Drinks Indicators - Historical Data & Forecas Industry Developments Market Overview Alcoholic Drinks Hot Drinks Soft Drinks Agriculture At A GlanceTable: Japan Agricultural Production By Sub-Sector ('000 Tonnes)Table: Japan Organic Agricultural DataTable: Japan Processed Dairy Production ('000 Tonnes, Unless Stated) Agricultural Commodity PriceTable: Japan Rural/Urban BreakdownMass Grocery RetailIndustry Forecast ScenarioTable: Japan Mass Grocery Retail Indicators - Sales Value By Format (US$bn) - Historical Data & ForecastsTable: Grocery Retail Sales By Format - Historical Data & ForecastsIndustry DevelopmentsMarket Overview Table: Structure Of Japan’s Mass Grocery Retail Market By Estimated Number Of Outlets Table: Structure Of Japan’s Mass Grocery Retail Market, Sales By Format (US$bn) Table: Average Annual Sales Per Outlet By Format (US$mn) Competitive LandscapeKey PlayersFood And Drink Key Players In Japan's Food & Drink Sector - 2007 Mass Grocery Retail Key Players In Japan's Mass Grocery Retail Sector - 2007 Company AnalysisFood Ajinomoto DrinkKirin Asahi Breweries LtdMass Grocery Retail Seven & I Holdings Lawson IncAEONSeiyu Deep US Recession Scenario Global ScenarioTable: World GDP GrowthTable: US GDP Growth, Investment Growth And Private Consumption Growth Table: Eurozone GDP GrowthTable: Asia, Excluding Japan, GDP Growth Table: China GDP GrowthTable: Mexico GDP GrowthTable: Africa GDP GrowthAsia Pacific Food & Drink Scenario Table: Impact of Deep US Recession On Total Food Consumption (US$bn) In Selected Asia Pacific Markets - Cumulative US$ Impact Over 5-yr Forecast PeriodAppendix Food & Drink Business Environment Ratings Ratings Methodology Ratings OverviewRatings SystemIndicatorsLimits Of Potential ReturnsRisks To Realisation Of Potential Returns WeightingWeightingBMI Food & Drink Industry Glossary Food & Drink Mass Grocery Retail BMI Food & Drink Forecasting & Sourcing How We Generate Our Industry Forecasts Sourcing
AbstractIn BMI’s Food and Drink Business Environment Ratings, which ranks 14 key markets in the Asia Pacificregion, Japan is placed joint fourth (alongside Thailand). While the high disposable income continues toensure strong food and beverage consumption, the longer-term growth potential is stifled by the market’smaturity as well as a generally difficult operating environment for foreign players. More recently, risingcommodity prices have been passed onto consumers, with the overall effect being higher value, but lowervolume sales. Nevertheless, companies investing in innovation and marketing will have room for growth.
In the light of the difficult business condition in the home market, many companies are looking elsewherefor expansion opportunities. In April 2008, Japanese dairy giant Yakult Honsha Co confirmed thatinternational expansion will remain its primary focus in FY09, with global interest in Yakult's health andwell-being portfolio soaring. Similarly, Japanese food flavourings specialist Ajinomoto Co confirmed theconstruction of two new manufacturing facilities in Thailand, while Meiji Dairies Corp - Japan's leadingdairy company - revealed its intention to expand its market share in Taiwan.
This situation is also reflected in the beverages industry, with major brewers attempting to boost theirinvolvement in other segments, as well as regions. Japanese beer major Asahi Breweries Ltd recentlysigned a deal with Russian Baltika Breweries, which will pave the way for the manufacture of its SuperDry beer brand in Russia. Similarly, leading local brewer Kirin Holdings is seeking partnerships in India,Thailand and Vietnam, in a bid to increase its brewing operations in the region and capitalise on risingbeer consumption in those countries. In late 2007, Kirin Holdings announced a partnership withAustralian Lion Nathan - in which it holds a 46% stake - to purchase raw materials, having successfullytrialled the scheme in the course of 2007. In the meantime, domestic shipments of beer and beer-likeproducts dropped by 2.6% year-on-year (y-o-y), in the first three months of 2008, disadvantaged by risingprices and despite new launches of carbohydrate-free beverage and similar beverages.
In the wider retail environment, organic growth is becoming less and less viable, with retail operatorsseeking new avenues of expansion. To this end, Japan's second-largest convenience store chain Lawsonreported is considering domestic acquisitions, in tandem with amending the product mix and layout ofmany of its existing stores in order to cater to Japan's changing population demographics. Those issuesare also relevant to food and drinks manufacturers, which are forced to innovate or relinquish their marketshares.
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