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Published by: American Sports Data, Inc.
Published: Jul. 1, 2008 - 481 Pages
Table of Contents
- INTRODUCTION
- SECTOR DEFINITIONS
- METHODOLOGY
- HISTORICAL SUMMARY
- CONFIDENTIALITY CLAUSE
- TOTAL SPORTS/FITNESS UNIVERSE
- General Participation by Sport/Activity
- Frequent Participation by Sport/Activity
- FITNESS SECTOR
- Aggregate Participant Demographics
- Aggregate Frequent Participant Demographics
- General Participation by Activity
- Frequent Participation by Activity
- Demographics Ranked by Activity Participation
- Demographics Ranked by Activity Index
- TEAM SPORTS GROUP
- Aggregate Participant Demographics
- Aggregate Frequent Participant Demographics
- General participation by Sport
- Frequent Participation by Sport
- Demographics Ranked by Sport Participation
- Demographics Ranked by Sport Participation Index
- RACQUET SPORTS GROUP
- Aggregate Participant Demographics
- Aggregate Frequent Participant Demographics
- General Participation by Sports
- Frequent Participation by Sport
- Demographics Ranked by Sport Participation
- Demographics Ranked by Sport Participation Index
- SKATING SPORTS GROUP
- Aggregate Participant Demographics
- Aggregate Frequent Participant Demographics
- General Participation by Sport
- Frequent Participation by Sport
- Demographics ranked by Sport Participation
- Demographics Ranked by Sport Participation Index
- PERSONAL CONTACT SPORTS GROUP
- Aggregate Participant Demographics
- Aggregate Frequent Participant Demographics
- General Participation by Sport
- Frequent Participation by Sport
- Demographics Ranked by Sport Participation
- Demographics Ranked by Sport Participation Index
- BICYCLE SPORTS GROUP
- Aggregate Participant Demographics
- Aggregate Frequent Participant Demographics
- General Participation by Sport
- Frequent Participation by Sport
- Demographics Ranked by Sport Participation
- Demographics Ranked by Sport Participation Index
- HELMET SPORTS GROUP
- Aggregate Participant Demographics
- Aggregate Frequent Participant Demographics
- General Participation by Sport
- Frequent Participation by Sport
- Demographics Ranked by Sport Participation
- Demographics Ranked by Sport Participation Index
- BOARD SPORTS GROUP
- Aggregate Participant Demographics
- Aggregate Frequent Participant Demographics
- General Participation by Sport
- Frequent Participation by Sport
- Demographics Ranked by Sport Participation
- Demographics Ranked by Sport Participation Index
- EXTREME SPORTS GROUP
- Aggregate Participant Demographics
- Aggregate Frequent Participant Demographics
- General Participation by Sport
- Frequent Participation by Sport
- Demographics Ranked by Sport Participation
- Demographics Ranked by Sport Participation Index
- RECREATIONAL EXERCISE GROUP
- Aggregate Participant Demographics
- Aggregate Frequent Participant Demographics
- General Participation by Sport
- Frequent Participation by Sport
- Demographics Ranked by Sport Participation
- Demographics Ranked by Sport Participation Index
- OUTDOOR ACTIVITIES SPORTS GROUP
- Aggregate Participant Demographics
- Aggregate Frequent Participant Demographics
- General Participation by Sport
- Frequent Participation by Sport
- Demographics Ranked by Sport Participation
- Demographics Ranked by Sport Participation Index
- SHOOTING SPORTS GROUP
- Aggregate Participant Demographics
- Aggregate Frequent Participant Demographics
- General Participation by Sport
- Frequent Participation by Sport
- Demographics Ranked by Sport Participation
- Demographics Ranked by Sport Participation Index
- FISHING GROUP
- Aggregate Participant Demographics
- Aggregate Frequent Participant Demographics
- General Participation by Sport
- Frequent Participation by Sport
- Demographics Ranked by Sport Participation
- Demographics Ranked by Sport Participation Index
- SNOW SPORTS GROUP
- Aggregate Participant Demographics
- Aggregate Frequent Participant Demographics
- General Participation by Sport
- Frequent Participation by Sport
- Demographics Ranked by Sport Participation
- Demographics Ranked by Sport Participation Index
- WATER SPORTS GROUP
- Aggregate Participant Demographics
- Aggregate Frequent Participant Demographics
- General Participation by Sport
- Frequent Participation by Sport
- Demographics Ranked by Sport Participation
- Demographics Ranked by Sport Participation Index
AbstractThe core volumes of the Superstudy® of Sports Participation contain demographics, attitudinal and behavioral information on 103 individual sports and activities, but do not organize or integrate data by clusters of related activities or industry sectors.
This report allows interested professionals to rise above the dizzying array of individual sports statistics and view the panorama of a homogeneous sports group or sector. Very often, readers are focused on a single industry, and may prefer to view data pertinent to a certain sector, organized in different ways: ranked by participant population; by demographic indices; and most importantly, aggregated to reflect the total (net) number of participants within a sports group -- after filtering out duplicate counts of cross-participants.
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