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West Europe Point of Use Coolers 2008

Published by: Zenith International

Published: May. 31, 2008 - 429 Pages


Table of Contents


Introduction

Brief Summary

SECTION 1 - MARKET ANALYSIS

Market summary

Quantifying the POU market

Bottled water culture

Bottled water coolers

The POU cooler concept

Competitive forces: POU vs bottled water coolers

Strengths, weaknesses, opportunities, threats

POU by country

Unit types

Unit distribution

Pricing structures and market value

Service and maintenance

Conversion of bottled water coolers vs new POU cooler business

Rented vs sold POU units

Industry structure; leading POU companies

Acquisitions within West Europe’s POU industry,

Key market developments in 2007; issues for the future

Forecast, outlook to 2012

SECTION 2 - TABLES

West Europe analysis

1: West Europe water cooler market analysis, 2002-2007

2: West Europe POU units by country, 2002-2007

3: POU units per thousand people, 2002-2007

4: POU units annual percentage change, 2002-2007

5: West Europe bottled water cooler units by country, 2002-2007

6: Bottled water cooler units per thousand people, 2002-2007

7: Total West Europe cooler units by country, 2002-2007

8: POU share of total West Europe cooler units, 2002-2007

9: West Europe POU water cooler conversion, 2007

10: West Europe POU unit distribution by outlet, 2007

11: West Europe POU rented vs sold units, 2007

12: West Europe POU water cooler unit characteristics, 2007

13: West Europe POU rental and sold units income, 2007

Industry structure

14: Leading West European POU distributors by country, 2002-2007

15: Leading national POU groups, 2006-

Market forecast

16: West Europe POU water cooler units, 2007-2012

17: POU units per thousand people, 2007-2012

18: POU units annual percentage change, 2007-2012

19: West Europe bottled water cooler units, 2007-2012

20: Bottled water cooler units per thousand people, 2007-2012

21: Total West Europe cooler units by country, 2007-2012

22: POU share of total West Europe cooler units, 2007-2012

SECTION 3 - COUNTRY PROFILES

Austria

Market commentary; tables

1: POU and bottled water cooler market, 2003-2007

2: POU water cooler conversion, 2007

3: POU unit distribution by outlet,

4: POU rented vs sold units,

5: POU water unit characteristics, 2007

6: Leading POU distributors, 2003-2007

7: POU water cooler units forecast, 2007-2012

Company profiles

Belgium

Market commentary; tables

1: POU and bottled water cooler market, 2003-2007

2: POU water cooler conversion, 2007

3: POU unit distribution by outlet,

4: POU rented vs sold units,

5: POU water unit characteristics, 2007

6: Leading POU distributors, 2003-2007

7: POU water cooler units forecast, 2007-2012

Company profiles

Denmark

Market commentary; tables

1: POU and bottled water cooler market, 2003-2007

2: POU water cooler conversion, 2007

3: POU unit distribution by outlet,

4: POU rented vs sold units,

5: POU water unit characteristics, 2007

6: Leading POU distributors, 2003-2007

7: POU water cooler units forecast, 2007-2012

Company profiles

Finland

Market commentary; tables

1: POU and bottled water cooler market, 2003-2007

2: POU water cooler conversion, 2007

3: POU unit distribution by outlet,

4: POU rented vs sold units,

5: POU water unit characteristics, 2007

6: Leading POU distributors, 2003-2007

7: POU water cooler units forecast, 2007-2012

Company profiles

France

Market commentary; tables

1: POU and bottled water cooler market, 2003-2007

2: POU water cooler conversion, 2007

3: POU unit distribution by outlet,

4: POU rented vs sold units,

5: POU water unit characteristics, 2007

6: Leading POU distributors, 2003-2007

7: POU water cooler units forecast, 2007-2012

Company profiles

Germany

Market commentary; tables

1: POU and bottled water cooler market, 2003-2007

2: POU water cooler conversion, 2007

3: POU unit distribution by outlet,

4: POU rented vs sold units,

5: POU water unit characteristics, 2007

6: Leading POU distributors, 2003-2007

7: POU water cooler units forecast, 2007-2012

Company profiles

Greece

Market commentary; tables

1: POU and bottled water cooler market, 2003-2007

2: POU water cooler conversion, 2007

3: POU unit distribution by outlet,

4: POU rented vs sold units,

5: POU water unit characteristics, 2007

6: Leading POU distributors, 2003-2007

7: POU water cooler units forecast, 2007-2012

Ireland

Market commentary; tables

1: POU and bottled water cooler market, 2003-2007

2: POU water cooler conversion, 2007

3: POU unit distribution by outlet,

4: POU rented vs sold units,

5: POU water unit characteristics, 2007

6: Leading POU distributors, 2003-2007

7: POU water cooler units forecast, 2007-2012

Company profiles

Italy

Market commentary; tables

1: POU and bottled water cooler market, 2003-2007

2: POU water cooler conversion, 2007

3: POU unit distribution by outlet,

4: POU rented vs sold units,

5: POU water unit characteristics, 2007

6: Leading POU operators, 2003-2007

7: POU water cooler units forecast, 2007-2012

Company profiles

Netherlands

Market commentary; tables

1: POU and bottled water cooler market, 2003-2007

2: POU water cooler conversion, 2007

3: POU unit distribution by outlet,

4: POU rented vs sold units,

5: POU water unit characteristics, 2007

6: Leading POU distributors, 2003-2007

7: POU water cooler units forecast, 2007-2012

Company profiles

Norway

Market commentary; tables

1: POU and bottled water cooler market, 2003-2007

2: POU water cooler conversion, 2007

3: POU unit distribution by outlet,

4: POU rented vs sold units,

5: POU water unit characteristics, 2007

6: Leading POU distributors, 2003-2007

7: POU water cooler units forecast, 2007-2012

Company profiles

Portugal

Market commentary; tables

1: POU and bottled water cooler market, 2003-2007

2: POU water cooler conversion, 2007

3: POU unit distribution by outlet,

4: POU rented vs sold units,

5: POU water unit characteristics, 2007

6: Leading POU distributors, 2003-2007

7: POU water cooler units forecast, 2007-2012

Company profiles

Spain

Market commentary; tables

1: POU and bottled water cooler market, 2003-2007

2: POU water cooler conversion, 2007

3: POU unit distribution by outlet,

4: POU rented vs sold units,

5: POU water unit characteristics, 2007

6: Leading POU distributors, 2003-2007

7: POU water cooler units forecast, 2007-2012

Company profiles

Sweden

Market commentary; tables

1: POU and bottled water cooler market, 2003-2007

2: POU water cooler conversion, 2007

3: POU unit distribution by outlet,

4: POU rented vs sold units,

5: POU water unit characteristics, 2007

6: Leading POU distributors, 2003-2007

7: POU water cooler units forecast, 2007-2012

Company profiles

Switzerland

Market commentary; tables

1: POU and bottled water cooler market, 2003-2007

2: POU water cooler conversion, 2007

3: POU unit distribution by outlet,

4: POU rented vs sold units,

5: POU water unit characteristics, 2007

6: Leading POU distributors, 2003-2007

7: POU water cooler units forecast, 2007-2012

Company profiles

United Kingdom

Market commentary; tables

1: POU and bottled water cooler market, 2003-2007

2: POU water cooler conversion, 2007

3: POU unit distribution by outlet,

4: POU rented vs sold units,

5: POU water unit characteristics, 2007

6: Leading POU distributors, 2003-2007

7: POU water cooler units forecast, 2007-2012

Company profiles

SECTION 4 - MANUFACTURERS' PROFILES

SECTION 5 - APPENDIX

Glossary, acronyms and abbreviations

Abstract

Zenith’s seventh in-depth report on the West Europe Point of Use Coolers market has been fully updated for 2008.

Zenith’s report remains the only analysis available on European POU market trends. The new 2008 report sets out comprehensive market and segment totals, alongside detailed rankings and profiles of Europe’s industry’s operators.

The bottled water vs tap water debate has shaped the role of point of use (POU) machines in European hotels, restaurants and catering outlets. This is presenting opportunities for the traditionally office-based usage of mains-fed POU water coolers.

Zenith’s new and updated 2008 West Europe Point of Use report includes:
  • Full European market commentary, covering volume, value, units, companies, groups, and forecasts to 2012
  • POU cooler machines in place as at end December 2007
  • POU’s share of the total West Europe cooler unit base (POU and bottled water cooler units combined)
  • Estimated conversion rates of incumbent bottled water cooler accounts
  • Leading distributors by country
  • 16 detailed country sections addressing: market size, bottled water culture, bottled water cooler industry, POU industry structure, rented vs sold units, unit types, pricing structure, unit maintenance, main industry features and trends, forecasts to 2012
New for 2008:
  • Analysis of environmental issues by country
  • Focus on in-home POU opportunities by country
  • Country economic statistics, with fuel prices by country
  • Industry quotes, commenting on trends and dynamics by country
  • Operator shares of POU installations and total cooler base (POU and bottled coolers combined)
  • List of key acquisitions within West Europe’s POU industry
  • Key market developments in 2007 and issues for the future
  • Updated ranking of Europe’s leading distributors with classification of distributor types; e.g. direct distribution, indirect/trade distribution, manufacturer-distribution, bottled water cooler distributors and vending operators
  • Fully revised Zenith assessment of pricing structures and overall POU market value
  • Fully updated profiles on the industry’s top 180 POU distributors
  • Plus, manufacturer profiles with details of available POU units and selected distributors for POU manufacturers active in Europe
The West European POU cooler industry once again managed to maintain a considerable rate of growth in 2007, up 23% overall. Also known as mains-fed coolers, POU systems purify and chill mains tap water. With installations predominantly in offices, the POU cooler market now presents a real challenge to the bottled water cooler industry establishment.

By providing demonstrable cost savings, particularly in high consumption accounts, POU water coolers have thus become a growth phenomenon. Indeed, the European POU industry has turned a corner, reaching a new level of development upon which significant opportunities can be born. An increasing number of companies are turning their attention to these opportunities. Zenith’s latest report tracks the POU activities of more than 300 distributors, with profiles on the top 180.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

The 2008 West Europe Point of Use Coolers report now comprises 4 main sections:
    1. A full West Europe market commentary provides a full and in-depth analysis of trends, covering: all segment dynamics and forecasts to 2012.
    2. Comprehensive tables and charts interrogate the entire West European POU market in full.
    3. 16 detailed country sections provide market commentary and tables, exploring the latest trends and the leading distributors. More than 180 company profiles contain full analysis of Europe’s leading operators.
    4. Comprehensive manufacturer profiles. Manufacturers covered include: Bravilor Bonamat, Canaletas, CEM Industries, Champ Design, Clover, Cosmetal, Crystal Mountain, Dieau-Edafim, Ebac, EsCoWa, Grünbeck, IMI-Cornelius, Ionox, Italbedis, Kosmologik Industries, Mistral, Oasis, PHSI, Samsung/Apuro, Selector, Seone, Tana Water, Vivreau, Waterlogic International… and many more.


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