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General Mills, Inc. - SWOT Analysis

Published by: Datamonitor

Published: Jul. 2, 2008 - 33 Pages


Table of Contents


This product typically includes the following sections:
Key Facts
Company Overview
Business Description
Company History
Key Employees
Key Employee Biographies
Company View
SWOT analysis
Products & Services Listing
Products & Services Analysis


Abstract

Datamonitor's General Mills, Inc. SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

General Mills is a leading producer of packaged consumer foods. It operates exclusively in the consumer foods industry. The company operates in the US and in more than 100 countries outside the US. It is headquartered in Minneapolis, Minnesota and employed 28,580 people as on May 27, 2007. The company recorded revenues of $12,442 million in the fiscal year ended May 2007, an increase of 6.2% over 2006. The increase in revenue was driven by the growth of the company’s US retail division, bakeries and foodservice division, and the international division. The operating profit of the company was $2,058 million in the fiscal year 2007, an increase of 5.1% over 2006. The net profit was $1,144 million in fiscal year 2007, an increase of 5% over 2006.

Scope of the Report
  • Provides all the crucial company information required for business and competitor intelligence needs
  • Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
  • Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement
Reasons to Purchase
  • Support sales activities by understanding your customers’ businesses better
  • Qualify prospective partners and suppliers
  • Keep fully up to date on your competitors’ business structure, strategy and prospects
  • Obtain the most up to date company information available



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