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Mars, Inc. - SWOT Analysis

Published by: Datamonitor

Published: Jul. 2, 2008 - 18 Pages


Table of Contents


This product typically includes the following sections:
Key Facts
Company Overview
Business Description
Company History
Key Employees
Key Employee Biographies
Company View
SWOT analysis
Products & Services Listing
Products & Services Analysis


Abstract

Datamonitor's Mars, Inc. SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Mars is a privately-held company, primarily engaged in the manufacture and sale of snack products, pet food products, drinks and main meal foods. It is known for snacks such as M&Ms, Snickers and the Mars bar. The company also manufactures and sells drink vending equipment and electronic automated payment systems. The company directly operates in 66 countries. It is headquartered in McLean, Virginia. The company generates revenue of over $22 billion annually.

Scope of the Report
  • Provides all the crucial company information required for business and competitor intelligence needs
  • Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
  • Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement
Reasons to Purchase
  • Support sales activities by understanding your customers’ businesses better
  • Qualify prospective partners and suppliers
  • Keep fully up to date on your competitors’ business structure, strategy and prospects
  • Obtain the most up to date company information available



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