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UK Consumer Insights 2008: Currys - Electricals

Published by: Verdict Research Ltd

Published: Jul. 2, 2008 - 62 Pages


Table of Contents


CHAPTER 1 AT A GLANCE SUMMARY
Summary
CHAPTER 2 SHARE OF SHOPPERS
Currys share of shoppers
Currys share of shoppers by demographics
Currys share of shoppers by television region
Currys share of shoppers by household characteristics
Currys share of shoppers by other characteristics and ACORN classification
CHAPTER 3 CONVERSION AND NON-CONVERSION
Currys conversion of visitors to main users
Currys conversion of visitors to main users by demographics and region
Currys conversion of visitors to main users by household characteristics
Non-converting customers
Profile of Currys non-converting customers by demographics and region
CHAPTER 4 PROFILE OF SHOPPERS
Currys profile of shoppers by demographics
Currys profile of shoppers by television region
Currys profile of shoppers by household characteristics
Currys profile of shoppers by other characteristics and ACORN classification
CHAPTER 5 LOYALTY
Currys loyalty of main users
Currys loyalty of main users by demographics and region
Currys loyalty of main users by household characteristics
Currys basic drivers of loyalty and disloyalty
Currys detailed drivers of loyalty
CHAPTER 6 COMPETITION
Competition in Electricals
Cross sector competitor dynamics
CHAPTER 7 APPENDIX
Basic methodology
The selection of parliamentary constituencies
Metropolitan county
Other 100% urban
Mixed urban/rural
Rural
The selection of enumeration districts
The selection of respondents
Post survey weighting
LIST OF TABLES
Table 1: Key performance indicators for Currys in Electricals
Table 2: Currys change in visitor share (%) 2004-2008
Table 3: Currys change in main user share (%) 2004-2008
Table 4: Currys visitor and main user share by ACORN classification 2008
Table 5: Currys change in conversion rates 2004-2008
Table 6: Currys change in non-conversion rates (%) 2004-2008
Table 7: Main stores non-converters use instead of Currys 2008
Table 8: Currys visitor and main user profile by ACORN classification 2008
Table 9: Currys change in loyalty (%) 2004-2008
Table 10: Currys change in disloyalty 2004-2008
Table 11: Currys drivers of loyalty (%) 2004-2008
Table 12: Currys drivers of disloyalty (%) 2004-2008
Table 13: Currys detailed drivers of loyalty 2008
Table 14: Cross sector matrix shopping 2008
Table 15: Other retailers used 2008
Table 16: Sample sizes by sector 2008
LIST OF FIGURES
Figure 1: Currys visitor share 2004-2008
Figure 2: Currys main user share 2004-2008
Figure 3: Currys visitor share by demographic group 2008
Figure 4: Currys main user share by demographic group 2008
Figure 5: Currys visitor share by television region 2008
Figure 6: Currys main user share by television region 2008
Figure 7: Currys visitor and main user share by household tenure 2008
Figure 8: Currys visitor and main user share by number of people in household 2008
Figure 9: Currys visitor and main user share by children in household 2008
Figure 10: Currys visitor and main user share by number of cars in household 2008
Figure 11: Currys visitor and main user share by working status 2008
Figure 12: Currys visitor and main user share by marital status 2008
Figure 13: Currys conversion rates 2004-2008
Figure 14: Currys non-conversion rates 2004-2008
Figure 15: Currys conversion rates by demographic group 2008
Figure 16: Currys conversion rates by region 2008
Figure 17: Currys conversion rates by household tenure 2008
Figure 18: Currys conversion rates by number of people in household 2008
Figure 19: Currys conversion rates by children in household 2008
Figure 20: Currys conversion rates by number of cars in household 2008
Figure 21: Currys non-conversion rates 2004-2008
Figure 22: Currys non-conversion rates by demographic group 2008
Figure 23: Demographic profile of non-converting Currys visitors 2008
Figure 24: Regional profile of non-converting Currys visitors 2008
Figure 25: Currys visitor profile by demographic group 2008
Figure 26: Currys main user profile by demographic group 2008
Figure 27: Currys visitor profile by television region 2008
Figure 28: Currys main user profile by region 2008
Figure 29: Currys visitor and main user profile by household tenure 2008
Figure 30: Currys visitor and main user profile by number of people in household 2008
Figure 31: Currys and main user profile by children in household 2008
Figure 32: Currys visitor and main user profile by number of cars in household 2008
Figure 33: Currys visitor and main user profile by working status 2008
Figure 34: Currys visitor and main user profile by marital status 2008
Figure 35: Currys loyalty 2004-2008
Figure 36: Currys disloyalty 2004-2008
Figure 37: Currys loyalty by demographics 2008
Figure 38: Currys loyalty by region 2008
Figure 39: Currys loyalty by household tenure 2008
Figure 40: Currys loyalty by number of people in household 2008
Figure 41: Currys loyalty by children in household 2008
Figure 42: Currys loyalty by number of cars in household 2008
Figure 43: Currys - other Electricals stores used 2008
Figure 44: Preference stores 2008
Figure 45: Sectors shopped 2008


Abstract

Introduction

Verdict Research: UK Consumer Insights 2008 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase
  • New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
  • Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
  • Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.



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