Providing market research reports, industry analysis, company profiles and country reports for strategic planning, competitive intelligence, marketing and business research.
Search for Market Research Reports:    

UK Consumer Insights 2008: Debenhams - Clothing

Published by: Verdict Research Ltd

Published: Jul. 2, 2008 - 62 Pages


Table of Contents


CHAPTER 1 AT A GLANCE SUMMARY
Summary
CHAPTER 2 SHARE OF SHOPPERS
Debenhams share of shoppers
Debenhams share of shoppers by demographics
Debenhams share of shoppers by television region
Debenhams share of shoppers by household characteristics
Debenhams share of shoppers by other characteristics and ACORN classification
CHAPTER 3 CONVERSION AND NON-CONVERSION
Debenhams conversion of visitors to main users
Debenhams conversion of visitors to main users by demographics and region
Debenhams conversion of visitors to main users by household characteristics
Non-converting customers
Profile of Debenhams non-converting customers by demographics and region
CHAPTER 4 PROFILE OF SHOPPERS
Debenhams profile of shoppers by demographics
Debenhams profile of shoppers by television region
Debenhams profile of shoppers by household characteristics
Debenhams profile of shoppers by other characteristics and ACORN classification
CHAPTER 5 LOYALTY
Debenhams loyalty of main users
Debenhams loyalty of main users by demographics and region
Debenhams loyalty of main users by household characteristics
Debenhams basic drivers of loyalty and disloyalty
Debenhams detailed drivers of loyalty
CHAPTER 6 COMPETITION
Competition in Clothing
Cross sector competitor dynamics
CHAPTER 7 APPENDIX
Basic methodology
The selection of parliamentary constituencies
Metropolitan county
Other 100% urban
Mixed urban/rural
Rural
The selection of enumeration districts
The selection of respondents
Post survey weighting
LIST OF TABLES
Table 1: Key performance indicators for Debenhams in Clothing
Table 2: Debenhams change in visitor share (%) 2004-2008
Table 3: Debenhams change in main user share (%) 2004-2008
Table 4: Debenhams visitor and main user share by ACORN classification 2008
Table 5: Debenhams change in conversion rates 2004-2008
Table 6: Debenhams change in non-conversion rates (%) 2004-2008
Table 7: Main stores non-converters use instead of Debenhams 2008
Table 8: Debenhams visitor and main user profile by ACORN classification 2008
Table 9: Debenhams change in loyalty (%) 2004-2008
Table 10: Debenhams change in disloyalty 2004-2008
Table 11: Debenhams drivers of loyalty (%) 2004-2008
Table 12: Debenhams drivers of disloyalty (%) 2004-2008
Table 13: Debenhams detailed drivers of loyalty 2008
Table 14: Cross sector matrix shopping 2008
Table 15: Other retailers used 2008
Table 16: Sample sizes by sector 2008
LIST OF FIGURES
Figure 1: Debenhams visitor share 2004-2008
Figure 2: Debenhams main user share 2004-2008
Figure 3: Debenhams visitor share by demographic group 2008
Figure 4: Debenhams main user share by demographic group 2008
Figure 5: Debenhams visitor share by television region 2008
Figure 6: Debenhams main user share by television region 2008
Figure 7: Debenhams visitor and main user share by household tenure 2008
Figure 8: Debenhams visitor and main user share by number of people in household 2008
Figure 9: Debenhams visitor and main user share by children in household 2008
Figure 10: Debenhams visitor and main user share by number of cars in household 2008
Figure 11: Debenhams visitor and main user share by working status 2008
Figure 12: Debenhams visitor and main user share by marital status 2008
Figure 13: Debenhams conversion rates 2004-2008
Figure 14: Debenhams non-conversion rates 2004-2008
Figure 15: Debenhams conversion rates by demographic group 2008
Figure 16: Debenhams conversion rates by region 2008
Figure 17: Debenhams conversion rates by household tenure 2008
Figure 18: Debenhams conversion rates by number of people in household 2008
Figure 19: Debenhams conversion rates by children in household 2008
Figure 20: Debenhams conversion rates by number of cars in household 2008
Figure 21: Debenhams non-conversion rates 2004-2008
Figure 22: Debenhams non-conversion rates by demographic group 2008
Figure 23: Demographic profile of non-converting Debenhams visitors 2008
Figure 24: Regional profile of non-converting Debenhams visitors 2008
Figure 25: Debenhams visitor profile by demographic group 2008
Figure 26: Debenhams main user profile by demographic group 2008
Figure 27: Debenhams visitor profile by television region 2008
Figure 28: Debenhams main user profile by region 2008
Figure 29: Debenhams visitor and main user profile by household tenure 2008
Figure 30: Debenhams visitor and main user profile by number of people in household 2008
Figure 31: Debenhams and main user profile by children in household 2008
Figure 32: Debenhams visitor and main user profile by number of cars in household 2008
Figure 33: Debenhams visitor and main user profile by working status 2008
Figure 34: Debenhams visitor and main user profile by marital status 2008
Figure 35: Debenhams loyalty 2004-2008
Figure 36: Debenhams disloyalty 2004-2008
Figure 37: Debenhams loyalty by demographics 2008
Figure 38: Debenhams loyalty by region 2008
Figure 39: Debenhams loyalty by household tenure 2008
Figure 40: Debenhams loyalty by number of people in household 2008
Figure 41: Debenhams loyalty by children in household 2008
Figure 42: Debenhams loyalty by number of cars in household 2008
Figure 43: Debenhams - other Clothing stores used 2008
Figure 44: Preference stores 2008
Figure 45: Sectors shopped 2008


Abstract

Introduction

Verdict Research: UK Consumer Insights 2008 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase
  • New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
  • Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
  • Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.



Get Full Details About This Report >>
US: 800.298.5699
Int'l: +1.240.747.3093
Buy this Report
Price and Delivery Options
Search Inside Report


 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

 

© MarketResearch.com 2008