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Verdict Research: UK Consumer Insights 2008: Clarks - Footwear

Published by: Verdict Research Ltd

Published: Jul. 2, 2008 - 62 Pages


Table of Contents


CHAPTER 1 AT A GLANCE SUMMARY
Summary
CHAPTER 2 SHARE OF SHOPPERS
Clarks share of shoppers
Clarks share of shoppers by demographics
Clarks share of shoppers by television region
Clarks share of shoppers by household characteristics
Clarks share of shoppers by other characteristics and ACORN classification
CHAPTER 3 CONVERSION AND NON-CONVERSION
Clarks conversion of visitors to main users
Clarks conversion of visitors to main users by demographics and region
Clarks conversion of visitors to main users by household characteristics
Non-converting customers
Profile of Clarks non-converting customers by demographics and region
CHAPTER 4 PROFILE OF SHOPPERS
Clarks profile of shoppers by demographics
Clarks profile of shoppers by television region
Clarks profile of shoppers by household characteristics
Clarks profile of shoppers by other characteristics and ACORN classification
CHAPTER 5 LOYALTY
Clarks loyalty of main users
Clarks loyalty of main users by demographics and region
Clarks loyalty of main users by household characteristics
Clarks basic drivers of loyalty and disloyalty
Clarks detailed drivers of loyalty
CHAPTER 6 COMPETITION
Competition in Footwear
Cross sector competitor dynamics
CHAPTER 7 APPENDIX
Basic methodology
The selection of parliamentary constituencies
Metropolitan county
Other 100% urban
Mixed urban/rural
Rural
The selection of enumeration districts
The selection of respondents
Post survey weighting
LIST OF TABLES
Table 1: Key performance indicators for Clarks in Footwear
Table 2: Clarks change in visitor share (%) 2004-2008
Table 3: Clarks change in main user share (%) 2004-2008
Table 4: Clarks visitor and main user share by ACORN classification 2008
Table 5: Clarks change in conversion rates 2004-2008
Table 6: Clarks change in non-conversion rates (%) 2004-2008
Table 7: Main stores non-converters use instead of Clarks 2008
Table 8: Clarks visitor and main user profile by ACORN classification 2008
Table 9: Clarks change in loyalty (%) 2004-2008
Table 10: Clarks change in disloyalty 2004-2008
Table 11: Clarks drivers of loyalty (%) 2004-2008
Table 12: Clarks drivers of disloyalty (%) 2004-2008
Table 13: Clarks detailed drivers of loyalty 2008
Table 14: Cross sector matrix shopping 2008
Table 15: Other retailers used 2008
Table 16: Sample sizes by sector 2008
LIST OF FIGURES
Figure 1: Clarks visitor share 2004-2008
Figure 2: Clarks main user share 2004-2008
Figure 3: Clarks visitor share by demographic group 2008
Figure 4: Clarks main user share by demographic group 2008
Figure 5: Clarks visitor share by television region 2008
Figure 6: Clarks main user share by television region 2008
Figure 7: Clarks visitor and main user share by household tenure 2008
Figure 8: Clarks visitor and main user share by number of people in household 2008
Figure 9: Clarks visitor and main user share by children in household 2008
Figure 10: Clarks visitor and main user share by number of cars in household 2008
Figure 11: Clarks visitor and main user share by working status 2008
Figure 12: Clarks visitor and main user share by marital status 2008
Figure 13: Clarks conversion rates 2004-2008
Figure 14: Clarks non-conversion rates 2004-2008
Figure 15: Clarks conversion rates by demographic group 2008
Figure 16: Clarks conversion rates by region 2008
Figure 17: Clarks conversion rates by household tenure 2008
Figure 18: Clarks conversion rates by number of people in household 2008
Figure 19: Clarks conversion rates by children in household 2008
Figure 20: Clarks conversion rates by number of cars in household 2008
Figure 21: Clarks non-conversion rates 2004-2008
Figure 22: Clarks non-conversion rates by demographic group 2008
Figure 23: Demographic profile of non-converting Clarks visitors 2008
Figure 24: Regional profile of non-converting Clarks visitors 2008
Figure 25: Clarks visitor profile by demographic group 2008
Figure 26: Clarks main user profile by demographic group 2008
Figure 27: Clarks visitor profile by television region 2008
Figure 28: Clarks main user profile by region 2008
Figure 29: Clarks visitor and main user profile by household tenure 2008
Figure 30: Clarks visitor and main user profile by number of people in household 2008
Figure 31: Clarks and main user profile by children in household 2008
Figure 32: Clarks visitor and main user profile by number of cars in household 2008
Figure 33: Clarks visitor and main user profile by working status 2008
Figure 34: Clarks visitor and main user profile by marital status 2008
Figure 35: Clarks loyalty 2004-2008
Figure 36: Clarks disloyalty 2004-2008
Figure 37: Clarks loyalty by demographics 2008
Figure 38: Clarks loyalty by region 2008
Figure 39: Clarks loyalty by household tenure 2008
Figure 40: Clarks loyalty by number of people in household 2008
Figure 41: Clarks loyalty by children in household 2008
Figure 42: Clarks loyalty by number of cars in household 2008
Figure 43: Clarks - other Footwear stores used 2008
Figure 44: Preference stores 2008
Figure 45: Sectors shopped 2008


Abstract

Introduction

Verdict Research: UK Consumer Insights 2008 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase
  • New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
  • Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
  • Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.



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