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UK Consumer Insights 2008: Marks & Spencer - Footwear

Published by: Verdict Research Ltd

Published: Jul. 2, 2008 - 62 Pages


Table of Contents


CHAPTER 1 AT A GLANCE SUMMARY
Summary
CHAPTER 2 SHARE OF SHOPPERS
Marks & Spencer share of shoppers
Marks & Spencer share of shoppers by demographics
Marks & Spencer share of shoppers by television region
Marks & Spencer share of shoppers by household characteristics
Marks & Spencer share of shoppers by other characteristics and ACORN classification
CHAPTER 3 CONVERSION AND NON-CONVERSION
Marks & Spencer conversion of visitors to main users
Marks & Spencer conversion of visitors to main users by demographics and region
Marks & Spencer conversion of visitors to main users by household characteristics
Non-converting customers
Profile of Marks & Spencer non-converting customers by demographics and region
CHAPTER 4 PROFILE OF SHOPPERS
Marks & Spencer profile of shoppers by demographics
Marks & Spencer profile of shoppers by television region
Marks & Spencer profile of shoppers by household characteristics
Marks & Spencer profile of shoppers by other characteristics and ACORN classification
CHAPTER 5 LOYALTY
Marks & Spencer loyalty of main users
Marks & Spencer loyalty of main users by demographics and region
Marks & Spencer loyalty of main users by household characteristics
Marks & Spencer basic drivers of loyalty and disloyalty
Marks & Spencer detailed drivers of loyalty
CHAPTER 6 COMPETITION
Competition in Footwear
Cross sector competitor dynamics
CHAPTER 7 APPENDIX
Basic methodology
The selection of parliamentary constituencies
Metropolitan county
Other 100% urban
Mixed urban/rural
Rural
The selection of enumeration districts
The selection of respondents
Post survey weighting
LIST OF TABLES
Table 1: Key performance indicators for Marks & Spencer in Footwear
Table 2: Marks & Spencer change in visitor share (%) 2004-2008
Table 3: Marks & Spencer change in main user share (%) 2004-2008
Table 4: Marks & Spencer visitor and main user share by ACORN classification 2008
Table 5: Marks & Spencer change in conversion rates 2004-2008
Table 6: Marks & Spencer change in non-conversion rates (%) 2004-2008
Table 7: Main stores non-converters use instead of Marks & Spencer 2008
Table 8: Marks & Spencer visitor and main user profile by ACORN classification 2008
Table 9: Marks & Spencer change in loyalty (%) 2004-2008
Table 10: Marks & Spencer change in disloyalty 2004-2008
Table 11: Marks & Spencer drivers of loyalty (%) 2004-2008
Table 12: Marks & Spencer drivers of disloyalty (%) 2004-2008
Table 13: Marks & Spencer detailed drivers of loyalty 2008
Table 14: Cross sector matrix shopping 2008
Table 15: Other retailers used 2008
Table 84: Sample sizes by sector 2008
LIST OF FIGURES
Figure 1: Marks & Spencer visitor share 2004-2008
Figure 2: Marks & Spencer main user share 2004-2008
Figure 3: Marks & Spencer visitor share by demographic group 2008
Figure 4: Marks & Spencer main user share by demographic group 2008
Figure 5: Marks & Spencer visitor share by television region 2008
Figure 6: Marks & Spencer main user share by television region 2008
Figure 7: Marks & Spencer visitor and main user share by household tenure 2008
Figure 8: Marks & Spencer visitor and main user share by number of people in household 2008
Figure 9: Marks & Spencer visitor and main user share by children in household 2008
Figure 10: Marks & Spencer visitor and main user share by number of cars in household 2008
Figure 11: Marks & Spencer visitor and main user share by working status 2008
Figure 12: Marks & Spencer visitor and main user share by marital status 2008
Figure 13: Marks & Spencer conversion rates 2004-2008
Figure 14: Marks & Spencer non-conversion rates 2004-2008
Figure 15: Marks & Spencer conversion rates by demographic group 2008
Figure 16: Marks & Spencer conversion rates by region 2008
Figure 17: Marks & Spencer conversion rates by household tenure 2008
Figure 18: Marks & Spencer conversion rates by number of people in household 2008
Figure 19: Marks & Spencer conversion rates by children in household 2008
Figure 20: Marks & Spencer conversion rates by number of cars in household 2008
Figure 21: Marks & Spencer non-conversion rates 2004-2008
Figure 22: Marks & Spencer non-conversion rates by demographic group 2008
Figure 23: Demographic profile of non-converting Marks & Spencer visitors 2008
Figure 24: Regional profile of non-converting Marks & Spencer visitors 2008
Figure 25: Marks & Spencer visitor profile by demographic group 2008
Figure 26: Marks & Spencer main user profile by demographic group 2008
Figure 27: Marks & Spencer visitor profile by television region 2008
Figure 28: Marks & Spencer main user profile by region 2008
Figure 29: Marks & Spencer visitor and main user profile by household tenure 2008
Figure 30: Marks & Spencer visitor and main user profile by number of people in household 2008
Figure 31: Marks & Spencer and main user profile by children in household 2008
Figure 32: Marks & Spencer visitor and main user profile by number of cars in household 2008
Figure 33: Marks & Spencer visitor and main user profile by working status 2008
Figure 34: Marks & Spencer visitor and main user profile by marital status 2008
Figure 35: Marks & Spencer loyalty 2004-2008
Figure 36: Marks & Spencer disloyalty 2004-2008
Figure 37: Marks & Spencer loyalty by demographics 2008
Figure 38: Marks & Spencer loyalty by region 2008
Figure 39: Marks & Spencer loyalty by household tenure 2008
Figure 40: Marks & Spencer loyalty by number of people in household 2008
Figure 41: Marks & Spencer loyalty by children in household 2008
Figure 42: Marks & Spencer loyalty by number of cars in household 2008
Figure 43: Marks & Spencer - other Footwear stores used 2008
Figure 44: Preference stores 2008
Figure 45: Sectors shopped 2008


Abstract

Introduction

Verdict Research: UK Consumer Insights 2008 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase
  • New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
  • Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
  • Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.



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