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UK Consumer Insights 2008: Tesco - Food & Grocery

Published by: Verdict Research Ltd

Published: Jul. 2, 2008 - 62 Pages


Table of Contents


CHAPTER 1 AT A GLANCE SUMMARY
Summary
CHAPTER 2 SHARE OF SHOPPERS
Tesco share of shoppers
Tesco share of shoppers by demographics
Tesco share of shoppers by television region
Tesco share of shoppers by household characteristics
Tesco share of shoppers by other characteristics and ACORN classification
CHAPTER 3 CONVERSION AND NON-CONVERSION
Tesco conversion of visitors to main users
Tesco conversion of visitors to main users by demographics and region
Tesco conversion of visitors to main users by household characteristics
Non-converting customers
Profile of Tesco non-converting customers by demographics and region
CHAPTER 4 PROFILE OF SHOPPERS
Tesco profile of shoppers by demographics
Tesco profile of shoppers by television region
Tesco profile of shoppers by household characteristics
Tesco profile of shoppers by other characteristics and ACORN classification
CHAPTER 5 LOYALTY
Tesco loyalty of main users
Tesco loyalty of main users by demographics and region
Tesco loyalty of main users by household characteristics
Tesco basic drivers of loyalty and disloyalty
Tesco detailed drivers of loyalty
CHAPTER 6 COMPETITION
Competition in Food & Grocery
Cross sector competitor dynamics
CHAPTER 7 APPENDIX
Basic methodology
The selection of parliamentary constituencies
Metropolitan county
Other 100% urban
Mixed urban/rural
Rural
The selection of enumeration districts
The selection of respondents
Post survey weighting
LIST OF TABLES
Table 1: Key performance indicators for Tesco in Food & Grocery
Table 2: Tesco change in visitor share (%) 2004-2008
Table 3: Tesco change in main user share (%) 2004-2008
Table 4: Tesco visitor and main user share by ACORN classification 2008
Table 5: Tesco change in conversion rates 2004-2008
Table 6: Tesco change in non-conversion rates (%) 2004-2008
Table 7: Main stores non-converters use instead of Tesco 2008
Table 8: Tesco visitor and main user profile by ACORN classification 2008
Table 9: Tesco change in loyalty (%) 2004-2008
Table 10: Tesco change in disloyalty 2004-2008
Table 11: Tesco drivers of loyalty (%) 2004-2008
Table 12: Tesco drivers of disloyalty (%) 2004-2008
Table 13: Tesco detailed drivers of loyalty 2008
Table 14: Cross sector matrix shopping 2008
Table 15: Other retailers used 2008
Table 16: Sample sizes by sector 2008
LIST OF FIGURES
Figure 1: Tesco visitor share 2004-2008
Figure 2: Tesco main user share 2004-2008
Figure 3: Tesco visitor share by demographic group 2008
Figure 4: Tesco main user share by demographic group 2008
Figure 5: Tesco visitor share by television region 2008
Figure 6: Tesco main user share by television region 2008
Figure 7: Tesco visitor and main user share by household tenure 2008
Figure 8: Tesco visitor and main user share by number of people in household 2008
Figure 9: Tesco visitor and main user share by children in household 2008
Figure 10: Tesco visitor and main user share by number of cars in household 2008
Figure 11: Tesco visitor and main user share by working status 2008
Figure 12: Tesco visitor and main user share by marital status 2008
Figure 13: Tesco conversion rates 2004-2008
Figure 14: Tesco non-conversion rates 2004-2008
Figure 15: Tesco conversion rates by demographic group 2008
Figure 16: Tesco conversion rates by region 2008
Figure 17: Tesco conversion rates by household tenure 2008
Figure 18: Tesco conversion rates by number of people in household 2008
Figure 19: Tesco conversion rates by children in household 2008
Figure 20: Tesco conversion rates by number of cars in household 2008
Figure 21: Tesco non-conversion rates 2004-2008
Figure 22: Tesco non-conversion rates by demographic group 2008
Figure 23: Demographic profile of non-converting Tesco visitors 2008
Figure 24: Regional profile of non-converting Tesco visitors 2008
Figure 25: Tesco visitor profile by demographic group 2008
Figure 26: Tesco main user profile by demographic group 2008
Figure 27: Tesco visitor profile by television region 2008
Figure 28: Tesco main user profile by region 2008
Figure 29: Tesco visitor and main user profile by household tenure 2008
Figure 30: Tesco visitor and main user profile by number of people in household 2008
Figure 31: Tesco and main user profile by children in household 2008
Figure 32: Tesco visitor and main user profile by number of cars in household 2008
Figure 33: Tesco visitor and main user profile by working status 2008
Figure 34: Tesco visitor and main user profile by marital status 2008
Figure 35: Tesco loyalty 2004-2008
Figure 36: Tesco disloyalty 2004-2008
Figure 37: Tesco loyalty by demographics 2008
Figure 38: Tesco loyalty by region 2008
Figure 39: Tesco loyalty by household tenure 2008
Figure 40: Tesco loyalty by number of people in household 2008
Figure 41: Tesco loyalty by children in household 2008
Figure 42: Tesco loyalty by number of cars in household 2008
Figure 43: Tesco - other Food & Grocery stores used 2008
Figure 44: Preference stores 2008
Figure 45: Sectors shopped 2008


Abstract

Introduction

Verdict Research: UK Consumer Insights 2008 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase
  • New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
  • Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
  • Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.



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