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UK Consumer Insights 2008: Primark - Clothing

Published by: Verdict Research Ltd

Published: Jul. 2, 2008 - 62 Pages


Table of Contents


CHAPTER 1 AT A GLANCE SUMMARY
Summary
CHAPTER 2 SHARE OF SHOPPERS
Primark share of shoppers
Primark share of shoppers by demographics
Primark share of shoppers by television region
Primark share of shoppers by household characteristics
Primark share of shoppers by other characteristics and ACORN classification
CHAPTER 3 CONVERSION AND NON-CONVERSION
Primark conversion of visitors to main users
Primark conversion of visitors to main users by demographics and region
Primark conversion of visitors to main users by household characteristics
Non-converting customers
Profile of Primark non-converting customers by demographics and region
CHAPTER 4 PROFILE OF SHOPPERS
Primark profile of shoppers by demographics
Primark profile of shoppers by television region
Primark profile of shoppers by household characteristics
Primark profile of shoppers by other characteristics and ACORN classification
CHAPTER 5 LOYALTY
Primark loyalty of main users
Primark loyalty of main users by demographics and region
Primark loyalty of main users by household characteristics
Primark basic drivers of loyalty and disloyalty
Primark detailed drivers of loyalty
CHAPTER 6 COMPETITION
Competition in Clothing
Cross sector competitor dynamics
CHAPTER 7 APPENDIX
Basic methodology
The selection of parliamentary constituencies
Metropolitan county
Other 100% urban
Mixed urban/rural
Rural
The selection of enumeration districts
The selection of respondents
Post survey weighting
LIST OF TABLES
Table 1: Key performance indicators for Primark in Clothing
Table 2: Primark change in visitor share (%) 2004-2008
Table 3: Primark change in main user share (%) 2004-2008
Table 4: Primark visitor and main user share by ACORN classification 2008
Table 5: Primark change in conversion rates 2004-2008
Table 6: Primark change in non-conversion rates (%) 2004-2008
Table 7: Main stores non-converters use instead of Primark 2008
Table 8: Primark visitor and main user profile by ACORN classification 2008
Table 9: Primark change in loyalty (%) 2004-2008
Table 10: Primark change in disloyalty 2004-2008
Table 11: Primark drivers of loyalty (%) 2004-2008
Table 12: Primark drivers of disloyalty (%) 2004-2008
Table 13: Primark detailed drivers of loyalty 2008
Table 14: Cross sector matrix shopping 2008
Table 15: Other retailers used 2008
Table 16: Sample sizes by sector 2007
LIST OF FIGURES
Figure 1: Primark visitor share 2004-2008
Figure 2: Primark main user share 2004-2008
Figure 3: Primark visitor share by demographic group 2008
Figure 4: Primark main user share by demographic group 2008
Figure 5: Primark visitor share by television region 2008
Figure 6: Primark main user share by television region 2008
Figure 7: Primark visitor and main user share by household tenure 2008
Figure 8: Primark visitor and main user share by number of people in household 2008
Figure 9: Primark visitor and main user share by children in household 2008
Figure 10: Primark visitor and main user share by number of cars in household 2008
Figure 11: Primark visitor and main user share by working status 2008
Figure 12: Primark visitor and main user share by marital status 2008
Figure 13: Primark conversion rates 2004-2008
Figure 14: Primark non-conversion rates 2004-2008
Figure 15: Primark conversion rates by demographic group 2008
Figure 16: Primark conversion rates by region 2008
Figure 17: Primark conversion rates by household tenure 2008
Figure 18: Primark conversion rates by number of people in household 2008
Figure 19: Primark conversion rates by children in household 2008
Figure 20: Primark conversion rates by number of cars in household 2008
Figure 21: Primark non-conversion rates 2004-2008
Figure 22: Primark non-conversion rates by demographic group 2008
Figure 23: Demographic profile of non-converting Primark visitors 2008
Figure 24: Regional profile of non-converting Primark visitors 2008
Figure 25: Primark visitor profile by demographic group 2008
Figure 26: Primark main user profile by demographic group 2008
Figure 27: Primark visitor profile by television region 2008
Figure 28: Primark main user profile by region 2008
Figure 29: Primark visitor and main user profile by household tenure 2008
Figure 30: Primark visitor and main user profile by number of people in household 2008
Figure 31: Primark and main user profile by children in household 2008
Figure 32: Primark visitor and main user profile by number of cars in household 2008
Figure 33: Primark visitor and main user profile by working status 2008
Figure 34: Primark visitor and main user profile by marital status 2008
Figure 35: Primark loyalty 2004-2008
Figure 36: Primark disloyalty 2004-2008
Figure 37: Primark loyalty by demographics 2008
Figure 38: Primark loyalty by region 2008
Figure 39: Primark loyalty by household tenure 2008
Figure 40: Primark loyalty by number of people in household 2008
Figure 41: Primark loyalty by children in household 2008
Figure 42: Primark loyalty by number of cars in household 2008
Figure 43: Primark - other Clothing stores used 2008
Figure 44: Preference stores 2008
Figure 45: Sectors shopped 2008


Abstract

Introduction

Verdict Research: UK Consumer Insights 2008 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase
  • New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
  • Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
  • Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.



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