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Published by: Mintel International Group Ltd.
Published: Jun. 1, 2008 - 99 Pages
Table of Contents
- Issues in the Market
- Main issues
- Definition
- Figure 1: The cultural test for British film
- Abbreviations
- Market in Brief
- A valuable asset to the UK
- Makers and sellers
- Markets for the moving image
- Stiff competition
- Tax and industry support
- People’s perceptions
- Internal Market Environment
- Key points
- New tax relief for British films
- The UK cinema market
- Figure 2: The UK cinema market, 2003-07
- UK films at the box office
- Figure 3: UK films’ share of box office gross, UK and RoI, 2003-07
- UK films at the global box office
- Figure 4: UK films share of global box office, 2002-06
- Digital UK
- UK films’ release history
- Figure 5: UK films released in cinemas, certification years 2000-05
- The pre-recorded market
- Figure 6: The pre-recorded DVD/video market, retail and rental, at current prices, 2003-07
- UK films on terrestrial TV
- Figure 7: UK feature films broadcast on terrestrial television, by channel, 2007
- Recent films on terrestrial TV
- Figure 8: Percentage of recent UK films* on terrestrial television, by channel, 2002-07
- The scourge of piracy
- UK film industry support
- The UK Film Council
- UK Film Council US
- Skillset
- Regional Screen Agencies
- National Screen Agencies
- Producers Alliance for Cinema and Television
- Film Education
- Film Distributors’ Association
- British Screen Advisory Council
- The British Film Institute
- BECTU (Broadcasting Entertainment Cinematograph and Theatre Union)
- All Industry Marketing for Cinema
- Broader Market Environment
- Key points
- The UK economy
- Figure 9: Personal disposable income and consumer expenditure, 2003-13
- Strong Pound deters US production
- Figure 10: Sterling to euro and US Dollar exchange rates, December 2003-07*
- Internet penetration high among key film targets
- Figure 11: British Internet usage profile, by gender, socio-economic group, age and working status, January 2008
- Multichannel TV reaches almost nine in ten households
- Competitive Context
- Key points
- UK films’ share of the UK filmed entertainment market
- Figure 12: The UK filmed entertainment market, 2005 and 2006
- Strengths and Weaknesses in the Market
- Strengths
- Support from a range of organisations
- British talent and creativity
- Highly skilled workforce
- Excellent locations and facilities
- UK films for a niche audience
- Weaknesses
- Hollywood dominance
- Lack of finance
- Negative perceptions
- Competition from other locations
- Lack of support for British films
- Market Size and Forecast
- Key points
- The economic impact of the UK film industry
- The number and production value of UK films
- Figure 13: Number and production value of UK films, 2003-07*
- The 2003 boom
- Uncertainty creeps in
- The return of stability
- UK film industry exports
- Figure 14: UK film industry exports, 2002-06
- UK film industry imports
- Figure 15: UK film industry imports, 2002-06
- UK film industry trade surplus
- Figure 16: UK film industry trade surplus, 1995-2006
- Segment Performance
- Key points
- UK feature film production activity
- Figure 17: UK feature film production activity, 2003-07
- US studios’ involvement in inward features
- Figure 18: US studios’ involvement in inward features, 2007
- Budget trends
- Figure 19: Median UK feature film budgets, 2003-07
- Distribution
- Key points
- Distributors in 2007
- Figure 20: Top UK film distributors - films released in 2007
- Distributors’ share of the UK cinema market
- Figure 21: UK film distributor market share, 2007
- Brand Communication and Promotion
- Key points
- The Hollywood juggernaut
- Cinema exhibition
- UK film distributors
- Figure 22: Type of media expenditure, by UK film distributors, 2005-07
- UK film distributors - top ten advertisers
- Figure 23: UK film distributors - top ten advertisers, 2003-07*
- Average adspend per film
- Figure 24: Top UK film distributors - average spend per film, 2007
- Examples of promotional initiatives for UK films in 2007
- DVD releases
- Amount spent on DVD releases by top ten film distributors
- Figure 25: UK film distributors - top ten advertisers, 2007
- Production
- Key points
- Production in the UK
- UK production companies
- Aardman Holdings
- BBC Films
- DNA Films Ltd
- EON Productions
- Film4 Productions
- MARV Films
- Pathé Picture UK
- Scion Films
- Tiger Aspect
- Working Title
- What People Think of British Film
- Key points
- Attitudes towards the British film industry
- Figure 26: Attitudes towards the British film industry, February 2008
- Age and affluence drive support for UK films
- Pride and support don’t necessarily go hand-in-hand
- Figure 27: Attitudes towards the British film industry, by most popular attitudes towards the British film industry, February 2008
- Figure 28: Attitudes towards the British film industry, by less popular attitudes towards the British film industry, February 2008
- Frequent cinema-goers above-average supporters of British films
- Figure 29: Attitudes towards the British film industry, by frequency of cinema visits, February 2008
- Movie subscribers generally positive towards British film industry
- Figure 30: Attitudes towards the British film industry, by selected attitudes towards watching films and visiting the cinema, February 2008
- People’s film choices somewhat contradictory
- Figure 31: Attitudes towards the British film industry, by what people look for in a film, February 2008
- Figure 32: Attitudes towards the British film industry, by what people look for in a film, February 2008
- British vs Hollywood: What People Look for in a Film
- Key points
- What people look for in a film
- Figure 33: What people look for in a film, February 2008
- Brits vs Hollywood
- Figure 34: What people look for in a film, by gender, age, socio-economic group, marital status, presence of children, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size and detailed lifestage groups, February 2008
- Frequent cinema-goers show preference for intelligent scripts
- Figure 35: Film preferences, by frequency of cinema visits, February 2008
- Film preferences by attitudes toward film
- Figure 36: Film preferences, by attitudes towards film, February 2008
- Film preferences by attitudes toward British film
- Figure 37: Film preferences, by attitudes towards British film, February 2008
- Figure 38: Film preferences, by attitudes towards British film, February 2008
- Appendix - Internal Market Environment
- Top films in the UK 2005
- Figure 51: Box office results for the top 20 films released in the UK and RoI in 2005
- Top films in 2006
- Figure 52: Box office results for the top 20 films released in the UK and RoI in 2006
- Top films in 2007
- Figure 53: Box office results for the top 20 films released in the UK and RoI in 2007
- Top UK films in 2006
- Figure 54: Box office results for the top 20 UK films released in the UK and RoI in 2006
- Top UK films 2007
- Figure 55: Box office results for the top 20 UK films released in the UK and RoI in 2007
- All-time top British films at the UK box office
- Figure 56: Top ten UK films released in the UK, to February 2008
- Appendix: What People Think of British Film - Detailed Demographics
- Figure 57: Attitudes towards the British film industry, by gender, age, socio-economic group, marital status, presence of children, working status, household income, region, ACORN category, media usage, supermarket usage, household size and detailed lifestage groups, February 2008
- Figure 58: Attitudes towards the British film industry, by gender, age, socio-economic group, marital status, presence of children, working status, household income, region, ACORN category, media usage, supermarket usage, household size and detailed lifestage groups, February 2008
AbstractFollowing on from a strong year for production in 2006, 2007 was a good year for the UK film industry. UK films not only accounted for 28% of the UK box office (up from just 19%), but also picked up a string of accolades - including six Oscars.
Although the bedding in of the new Film Tax Relief saw production levels fall slightly in 2007, it is hoped that the new system will bring a degree of stability to the industry and help improve the quality and marketability of UK films. Altogether 117 films were made in the UK in 2007, with a production value of £746.9 million. Of these, domestic UK feature films accounted for 19% by value (the same as in 2006), with the majority of the money coming from inward investment.
This report looks at the UK film industry in this transitional period and provides analysis of how it fits in with the filmed entertainment market as a whole. It tracks consumer attitudes towards the UK film industry and examines what people look for when choosing a film. Overall, it explores the hypothesis: “How important is it for cinema-goers to support the British film industry?”
Key themes of the report:
- How well do British films perform in the filmed entertainment market?
- What agencies exist to support British film?
- What are the effects of increased Internet and multichannel TV penetration? How about piracy?
- What is the value of the UK film industry? How has the new Film Tax Relief affected the market?
- Given the dominance of the major distributors, how easy is it for smaller companies to compete?
- What are people’s attitudes towards the UK film industry? Do they consider it something to be proud of? Do they think that it is important to support it?
- What attributes do people look for in a film? How does this impact on the UK film industry?
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