Convenience Eating - Spain

Published by: Mintel International Group Ltd.

Published: Jun. 1, 2008 - 65 Pages

Table of Contents

Issues in the Market

Definition

Consumer research

Abbreviations

Market in Brief

Continued demand

All about chilled

Quality counts

Going ethnic

Future growth areas

Internal Market Environment

Key points

Growth in appliance ownership

Figure 1: Ownership of microwave ovens, freezers and combined fridge/freezers, by country, 2007

Figure 2: Trends in ownership of microwave ovens, freezers and combined fridge/freezers in Spain, 2002-07

A microwave is a household essential

Figure 3: Ownership of microwave ovens, freezers and combined fridge/freezers in Spain, by demographic sub-group, 2007

Trends in eating out - potential for convenience lunch options

Figure 4: Trends in frequency of eating take-aways and eating out, 2004-07

Increased expenditure on food

Figure 5: Spanish household expenditure on food and non-alcoholic drinks, 2000-05

Consumer preference for fresh food

Broader Market Environment

Key points

Changing age structure has a mixed impact

Figure 6: Trends in Spanish population, by age, 2002-12

Economic slowdown reduces consumer confidence

Figure 7: Trends in Spanish PDI, consumer expenditure and GDP, at current prices, 2002-12

Good employment situation has supported sales

Figure 8: Trends in Spanish employment, by gender, 2001-05

Smaller households shape packaging innovation

Figure 9: Trends in number of Spanish households, by size, 2000-04

Who’s Innovating?

Key points

French and British markets stand out in Euro comparison

Figure 10: New product launches of convenience food & drinks*, by country, 2005-07

Potential to develop organic and functional convenience options

Figure 11: Positioning of new convenience foods* in Spain, Top 20, 2005-07

Own-labels join big players in new product development

Regional and ethnic ready meals

Saucy pizza

Gallina Blanca Mis Sofritos a key launch in cooking sauces

Soup launches - wet, wet, wet

Market Size, Segmentation and Forecast

Key points

Continued growth

Figure 12: Spanish retail value sales of selected convenience foods, 2002-13

Ready meals

Regional and ethnic recipes support sales

Figure 13: Spanish retail value sales of ready meals, at current and constant prices, 2002-13

Figure 15: Spanish retail value sales of ready meals, by type, 2005-07

Pizza

Chilling it

Figure 16: Spanish retail value sales of pizza, at current and constant prices, 2002-13

Figure 17: Growth in retail value sales and consumer base for pizza, 2002-07

Figure 18: Spanish retail value sales of pizza, by type, 2005-07

Cooking sauces

Ready-to-heat sauces post steady growth

Figure 19: Spanish retail value sales of cooking sauces, at current and constant prices, 2002-13

Figure 20: Growth in retail value sales and consumer base for cooking sauces, 2002-07

Figure 21: Spanish retail value sales of cooking sauces, by type, 2005-07

Soup

Slower growth, yet still robust

Figure 22: Spanish retail value sales of soup, at current and constant prices, 2002-13

Figure 23: Growth in retail value sales and consumer base for soup, 2002-07

Figure 24: Spanish retail value sales of soup, by type, 2005-07

Prospects of continued growth

Focus on quality

Future lies in chilled products

Ethnic alternatives

Packaging - small is beautiful

Forecast

Consumers trade up

Health issues become key concern

Soups to lead growth

Factors used in the forecast

Market Share

Key points

Own-labels grow in ready meals

Figure 25: Manufacturers’ retail value shares of ready meals, 2005-07

Campofrío’s successful entry into pizza

Figure 26: Manufacturers’ retail value shares of pizza, 2005-07

Multinationals dominate sales of branded cooking sauces

Figure 27: Manufacturers’ retail value shares of cooking sauces, 2005-07

Local player dominates sales of soup

Figure 28: Manufacturers’ retail value shares of soup, 2005-07

Companies and Products

Casa Tarradellas

Gallina Blanca

Heinz

Nestlé

Unilever

Consumer - Pan-European Overview

Key points

Spaniards most keen on chilled pizza

Figure 29: Use of selected foods by country, 2007

High frequency of use in Spain

Figure 30: Use of convenience foods more than once a week, by country, 2007

Consumer - Use of Convenience Foods in Spain

Key points

Little growth in consumer base since 2004, except for ready meals

Figure 31: Gains and losses in consumer base for selected convenience foods, 2004-07

New product development to help increase appeal amongst the elderly…

…and to parents

Ready meals are a young thing

Figure 32: Most valuable consumers for volume sales of ready meals (VII), by age, income and household size, 2007

Pizza popular amongst families with children

Figure 33: Most valuable consumers for volume sales of pizza (VII), by age, income and household size, 2007

Lower income households use cooking sauces most frequently

Figure 34: Most valuable consumers for volume sales of cooking sauces (VII), by age, income and household size, 2007

Soup a popular meal amongst older consumers

Figure 35: Most valuable consumers for volume sales of soup (VII), by age, income and household size, 2007

Detailed demographics

Figure 36: Penetration of convenience foods, by demographic sub-group, 2007

Ready meals

Figure 37: Penetration and frequency of using ready meals, by demographic sub-group, 2007

Pizza

Figure 38: Penetration and frequency of using pizzas, by demographic sub-group, 2007

Cooking sauces

Figure 39: Penetration and frequency of using cooking sauces, by demographic sub-group, 2007

Soup

Figure 40: Penetration and frequency of using soup, by demographic sub-group, 2007

Trends in use of convenience foods

Figure 41: Trends in penetration and use of selected convenience foods in Spain, 2004-07

Consumer - Attitudes towards Convenience and Quality

Key points

Spaniards value quality

High demand for all-natural foods

Spaniards will accept a premium for higher quality

Good potential for wider distribution of organic food

Figure 42: Attitudes towards cooking and meal occasions, by country, 2007

Figure 43: Attitudes towards food quality, by country, 2007

Abstract

Supported by changing lifestyles and eating habits, the Spanish market for convenience foods remains buoyant, with further growth forecast in the coming years. Quality is a key issue in any food or drink market in Spain with convenience options no exception. Recent focus on product development has been on natural, additive- and preservative-free ingredients combined in the style of home cooking based on traditional and regional recipes to create an appealing convenience option for the demanding Spanish consumer.

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