Side Dishes - US

Published by: Mintel International Group Ltd.

Published: Jun. 1, 2008 - 105 Pages

Table of Contents

Scope and Themes

What you need to know

Definition

Data sources

Sales data

Consumer survey data

Abbreviations and terms

Abbreviations

Terms

Executive Summary

Market at a glance

Rice—the biggest segment grows slowly while others decline

Refrigerated side dishes grow by offering fruit

Top 10 manufacturers account for nearly two thirds of sales

Supermarkets eclipse other outlets in the side dish market

Household usage of side dishes is shifting with changing tastes

Side dish use by form

Frequency of side dish consumption

Consumers want more side dishes

Consumers are ready for premium side dishes

Ethnic consumers of side dishes

Households with children

Market Size and Forecast

Premium products and single servings may boost sales of flat market

Figure 1: Total FDMx U.S. sales and forecast of side dishes, at current prices, 2002-12

Figure 2: Total FDMx U.S. sales and forecast of side dishes, at inflation-adjusted prices, 2002-12

Wal-Mart sales

Competitive Context

Key points

Competition from home-cooked meals

Figure 3: What consumers do for dinner, November 2007

Limited starches for dinner means fewer side dish sales

Segment Performance

Key points

Figure 4: U.S. sales of side dishes, by segment, 2005 and 2007

Segment Performance—Rice

Key points

Ethnic population drive dry rice sales

Declining international rice exports mean higher U.S. prices

Figure 5: U.S. sales and forecast of rice, 2002-12

Segment Performance—Refrigerated Side Dishes

Key points

Figure 6: U.S. sales and forecast of refrigerated side dishes, 2002-12

Segment Performance—Macaroni and Cheese

Key points

Familiar brands and flavors are the key

Competition from other segments stifling growth

Figure 7: U.S. sales and forecast of macaroni and cheese, 2002-12

Segment Performance—Baked Beans

Key points

Bush Brothers carries the segment

Status quo will lead to continued declines

Figure 8: U.S. sales and forecast of baked beans, 2002-12

Segment Performance—Shelf-stable Mixes

Key points

Variety is the spice of life

Healthy-positioned side dishes fill a need

Figure 9: U.S. sales and forecast of shelf-stable mixes, 2002-12

Segment Performance—Instant Potatoes

Key points

Figure 10: U.S. sales and forecast of instant potatoes, 2002-12

Segment Performance—Stuffing Mixes

Key points

Stuffing sales will continue to decline slowly

Figure 11: U.S. sales and forecast of stuffing mixes, 2002-12

Segment Performance—Frozen Side Dishes

Key points

Competition from other segments stifling growth

Figure 12: U.S. sales and forecast of frozen side dishes, 2002-12

Retail Channels

Supermarkets benefit from specializing in food

Market Drivers

Economic uncertainty is changing dining habits

Figure 13: Average price of meal for a family of four at selected restaurant types, 2005-07

Figure 14: Food sales at home and away from home, 2005-07

Figure 15: The reason for cooking dinner at home, November 2007

Ethnic households

Figure 16: Population, by race and Hispanic origin, 2002-12

Figure 18: Frequency of consumption of selected side dishes, by race/ethnicity, May 2006-June 2007

Figure 19: Median household income, by race/ethnicity of householder, 1996-2006

Leading Companies

Key points

Kraft still leads the market

Private label second-largest share at 14%

Figure 20: Sales of leading side dish companies, 2005 and 2007

Brand Share—Rice

Key points

Quick and flavorful brands bring in sales

Figure 21: FDMx brand sales of rice in the U.S., 2005 and 2007

Brand Share—Macaroni and Cheese

Key points

Innovation

Organic and natural

Figure 22: FDMx brand sales of macaroni and cheese in the U.S., 2005 and 2007

Brand Share—Baked Beans

Key points

New product innovation needed to spur market

Figure 23: FDMx brand sales of baked beans in the U.S., 2005 and 2007

Brand Share—Shelf-stable Mixes

Key points

Ethnic side dishes are gaining momentum

Figure 24: FDMx brand sales of shelf-stable mixes in the U.S., 2005 and 2007

Brand Share—Instant Potatoes

Key points

Convenience is in demand

Figure 25: FDMx brand sales of instant potatoes in the U.S., 2005 and 2007

Brand Share—Stuffing Mixes

Key points

Kraft sets the pace in the industry

Will wellness trends influence industry change?

Figure 26: FDMx brand sales of stuffing mixes in the U.S., 2005 and 2007

Brand Share—Refrigerated Side Dishes

Key points

Healthy side for kids

Quick home-style recipes take center stage

Freshness counts

Figure 27: FDMx brand sales of refrigerated side dishes in the U.S., 2005 and 2007

Brand Share—Frozen Side Dishes

Key points

Nestlé takes the lead with healthy sides

Figure 28: FDMx brand sales of frozen side dishes in the U.S., 2005 and 2007

Brand Qualities

Kraft

Target new consumers—adults

Kraft’s Bistro line allows macaroni and cheese to grow up!

Del Monte

Del Monte gives packaged fruit a new image

Innovation and Innovators

Steamed sides merge health and convenience

Ethnic cuisine

Stuffing

Advertising and Promotion

Overview

Kraft

Figure 29: Kraft Macaroni and Cheese, 2007

Figure 30: Kraft Macaroni and Cheese, 2007

McCormick/Zatarain’s

Zatarain’s flavored rice

Figure 31: Zatarain’s Jambalaya, 2006

Bush Brothers

Figure 32: Bush Grillin' canned beans, 2007

Figure 33: Bush original baked beans, 2007

Idaho USA fresh potatoes

Figure 34: Idaho USA fresh potatoes, 2007

Usage

Key points

Trended consumption of side dishes

Figure 35: Household consumption of selected side dishes, 2003-07

How often do consumers have side dishes with a meal?

Figure 36: Mean number of meals with a side dish per week, by gender, age, race/ethnicity, household income and presence of children, April 2008

Attitudes and Motivations

Key points

What side dishes are consumers buying?

Figure 37: Types of side dishes purchased in last three months, by age, April 2008

Side dish purchases by income

Figure 38: Types of side dishes purchased in last three months, by household income, April 2008

What Consumers Would Like to See for Side Dishes

Key points

Side dish preferences

Family-sized and premium side dishes appeal to younger consumers

Older consumers and young adults offer opportunity to grow with single servings

Side dish preferences by income

Interest in cooking is growing—side dishes will gain if flavors are new and interesting

Figure 39: Consumer interst in new side dish offerings, by gender, April 2008

Figure 40: Consumer interst in new side dish offerings, by age, April 2008

Figure 41: Consumer interst in new side dish offerings, by household income, April 2008

Consumer Attitudes and Beliefs about Side Dishes

Key points

Interest in cooking is on the rise, along with premium food items

Value remains important to consumers as well

Figure 42: Consumer attitudes towards side dishes, by gender, April 2008

Figure 43: Consumer attitudes towards side dishes, by age, April 2008

Race and Ethnicity

Key points

What are consumers buying?

Types and brands of rice used in household

Figure 44: Types of side dishes purchased in last three months, by race/ethnicity, April 2008

Rice

Figure 45: Types and kinds of rice consumed, by race/ethnicity, January-November 2007

Figure 46: Volume of rice/rice dishes eaten, by race/ethnicity, January-November 2007

What would these consumers like to see for side dishes?

Figure 47: Consumer preferences for new side dish offerings, by race/ethnicity, April 2008

Consumer attitudes and beliefs about side dishes by ethnicity

Figure 48: Consumer attitudes towards side dishes, by race/ethnicity, April 2008

Households with Children

Side dish usage for households with children

What are consumers buying?

Figure 49: Household consumption of selected side dishes, by presence of children, January-November 2007

Figure 50: Types of side dishes purchased in last three months, by presence of children, April 2008

How often do consumers have side dishes with a meal?

Figure 51: Mean number of meals with a side dish per week, by presence of children, April 2008

What would consumers like to see for side dishes?

Figure 52: Consumer preferences for new side dish offerings, by presence of children, April 2008

Consumer attitudes and beliefs about side dishes

Figure 53: Consumer attitudes towards side dishes, by presence of children, April 2008

Appendix: Other Useful Consumer Tables

Usage

Trended usage of side dishes

Figure 67: Household consumption of selected side dishes, by age, January-November 2007

Types and brands of rice used in household

Rice

Figure 68: Types and kinds of rice consumed, January-November 2007

Brands

Figure 69: Brands of rice consumed, January-November 2007

Consumption data for rice

Figure 70: Volume of rice/rice dishes consumed, by age, January-November 2007

Brands and consumption data for pork and beans and baked beans used in household

Figure 71: Brands of pork and beans and baked beans consumed, January-November 2007

Volume

Figure 72: Volume of pork and beans and baked beans consumed, January-November 2007

Types and brands of complete packaged dinner mixes used in household

Macaroni and cheese and pasta salad mixes

Figure 73: Types of complete packaged dinner mixes consumed, January-November 2007

Brand usage of complete packaged dinners

Figure 74: Brands of complete packaged dinner mixes consumed, January-November 2007

Figure 75: Brands of pasta salad consumed, January-November 2007

Attitudes and motivations

Shopping and cooking experience

Figure 76: Shopping and cooking experience, by gender, age, race/ethnicity, household income and presence of children, April 2008

What are consumers buying?

Figure 77: Types of side dishes purchased in last three months, by gender, April 2008

Consumer attitudes and beliefs about side dishes

Figure 78: Consumer attitudes about side dishes, by household income, April 2008

Appendix: Trade Associations

Abstract

Side dishes have experienced changes incorporating natural and organic, ethnic flavors and convenience that are helping grow the market. Refrigerated side dishes are the fastest growing segment offering the best option in terms of homemade taste and convenience. Based on Mintel's exclusive research, this report provides in-depth information on:

• How much interest there is in products having healthy attributes, ethnic flavors, and premium positioning
• Analysis of product trends and consumer attitudes from the perspective of product developers, marketers, and retailers
• Exploration of sales performances of the eight side dish segments, plus an in-depth look at leading manufacturers and brands, including promotional activity
• Investigation of who side dish consumers are and what type of new products they are interested in buying
• Insight into which products and brands consumers purchase and how these vary by demographic groups

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.