Pre-paid and Gift Cards - US : Market Research Report

Pre-paid and Gift Cards - US

Published by: Mintel International Group Ltd.

Published: Jun. 1, 2008 - 82 Pages

Scope and Themes: Definition; Consumer survey data; Abbreviations; Terms
Executive Summary: Overview; Who is offering prepaid cards?; What are the opportunities?; The impact of prepaid cards; What are the challenges?; Potential for the market; Credit crunch may enhance prepaid card usage; Struggling economy may diminish use of specific retailer gift cards; Gift cards being used to stimulate business
Market Size and Forecast: Open-loop transactions and dollar volume; Closed-loop transactions and dollar volume; Gift cards
Competitive Context: Key points; Ongoing challenges to the industry; Major players; Finding wider distribution channels; Standardizing the industry; Does brand matter?; Gift cards as sales incentives; Partnering to distribute gift cards; “Smarter” gift cards; Gift cards for good works; Travel gift cards; Gift cards doing business; Customizing cards for business; Gift cards: growth of a “secondary” market
Marketing Channels: Key points; How are prepaid and gift cards distributed?; ATMs as new channel for prepaid gift cards
Prepaid and Gift Cards: Key Target Markets: Key points; Marketing to teens; How many gift cards are teens buying and how much do they spend?; Boys use gift cards more than girls; Can gift cards lead teens to prepaid cards?; Gift cards as wedding gifts; Prepaid cards for the foreign market; Prepaid cards for the unbanked or underbanked; How big is the unbanked market?; Who are the unbanked?; Why don’t these consumers use banks?; Can these unbanked or underbanked consumers be won over?; Who do the unbanked or underbanked do business with and why?; Targeting payroll business; Prepaid cards for healthcare; Prepaid cards for teachers; Prepaid cards for seniors
Market Drivers: Are consumers less willing to spend?; Can prepaid lead to better things?; Legislative developments; Innovation and Innovators; How are prepaid and gift card products developing?; Retailers capitalize on one-time opportunities; Responding to gas prices; Making card use more flexible; Innovative distribution channels - kiosks; Success with the unbanked; Prepaid cards linked to auto loans; Banks using gift cards as incentives; Gift cards that speak; Gift cards for the ultra wealthy; Virtual gift cards becoming more real; Group gift cards; Round gift cards
Advertising and Promotion
The Consumer - Those Buying and Those Receiving Gift Cards: Key points; Gift cards: how many are consumers buying?; Gift cards: how many are consumers receiving?; Gift cards: what are the occasions for buying them?; Gift cards: what are the occasions for receiving them?
The Consumer - Behavior and Attitudes of Purchasers and Users: Gift cards: do they work as sales incentives?; Gift cards: how much will consumers pay in fees?; Universal gift cards: what are consumers paying for them?; Gift cards: what perks might work?; Gift cards: how do consumers prefer to purchase them?; Prepaid cards: do consumers want their kids to use them in college?; Prepaid payroll cards: which consumers are using them?; Prepaid payroll cards: what features do consumers like?; Prepaid cards: what don’t consumers like?
Appendix: Advertising and Promotion
Appendix: Summary of Other Studies: Key points; Gift cards: are consumers using them more often?; Gift cards: which types are consumers using?; Gift cards: when are consumers buying them?; Gift cards: who are consumers buying them for?; Gift cards: where do consumers purchase them?; Gift cards: are consumers going online?; Gift cards: how much do consumers spend?; Gift cards: getting “rapped”; Prepaid cards: who uses them?; Prepaid cards: what do consumers like about them?; Prepaid cards: when do consumers use them?; Prepaid cards: how often do consumers load and spend the funds?; Prepaid cards: how much do consumers pay to use them?; The unbanked and prepaid cards: spending habits; The banked and prepaid cards: spending habits
Appendix: Trade Associations

Abstract

In what is fast becoming a "cashless society," are U.S. consumers poised to further embrace prepaid and gift cards? This report explores who uses these cards-when, where, why and how, including:

The most promising demographic segments and markets for prepaid and gift cards
The impact of these cards on consumer-directed health care plans and college savings plans
Uses while travelling
Customization of look and message
Broader usage among a wider range of merchants
Use as sales incentives
Features people find appealing and those they don't

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Pre-paid and Gift Cards - US

Table of Contents

Abstract