Feminine Hygiene Products

Published by: Global Industry Analysts

Published: Apr. 1, 2008 - 471 Pages

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations

Disclaimers

Data Interpretation & Reporting Level

Quantitative Techniques & Analytics

Product Definitions and Scope of Study

Sanitary Pads/Towels

Tampons

Pantyliners

Other Feminine Hygiene Products

II. EXECUTIVE SUMMARY

1. Outlook

Evolving Trends

Zooming in On Teens

Feminine Hygiene Products Donning Healthcare- Related Roles

Comfort Outperforms Price

Physically Active Schedules: A Preferred Lifestyle Choice

Nonwovens: The Time Honored Material Continues its Reign

Global Market to Chug Along at a Steady Pace

Table 1: Global Market for Feminine Hygiene Products (2001-2010): Geographic Regions Ranked by CAGR- Asia-Pacific, Europe, Latin America, Canada, Japan, Rest of World, and the United States (includes corresponding Graph/Chart)

Feminine Protection Products: A Glimpse into What the Future Has in Store

2. Industry Overview

Macro: The Big Picture

Changing Landscape of the Industry

Market Maturity

The Competitive Setup

Table 2: Leading Players in the Worldwide Feminine Hygiene Products Market (2006): Market Share by Company - Procter & Gamble, Johnson & Johnson, Kimberley-Clark, SCA and Others (includes corresponding Graph/Chart)

Table 3: Leading Players in the World Sanitary Napkins Market (2006): Market Share by Company - Procter & Gamble, Kimberly-Clark, Johnson & Johnson, SCA, Uni-Charm, Kao and Others (includes corresponding Graph/Chart)

A Psychographic Profile of Customer Groups

Consumer Education - A Core Issue

Demographics and its Affect on Sanitary Protection Products

Statistical Snapshots: “Notes from All Over the Globe”

Tracking Major Trends

Women: No Longer A Captive Market

The Convenience Factor

Product Innovations: Sprucing Up the Market

Packaging: Thinking Out of the Box

Reusability: A Resurfacing Trend from the 50s & 60s

Growth of Multi-Purpose Products

Advertising & Marketing Trends

New Advertising Targets

Brand Loyalty: Strong as Ever

Rise of the Internet World

Private Labels: Gaining Favoritism?

Innovation is the Name of the Game

Thin & Absorbent: The Need of Today’s Women

Ultra-thin Products: The Latest in Vogue

Self-Adhesive/Beltless Napkin: A Major Breakthrough

Amazing Insights into the Stain-Lock System

Emergence of Scented Products

The Natural Way to Hygiene: A Major Trend Catching Fire

Organic Tampons: An Answer to Cries Against Toxin Protection

Feminine Sanitary Products Going Green

Flushable & Biodegradable Napkins: An Eco-Friendly Solution to Hygiene

Women Experiencing a High in Feminine Hygiene with Foaming Gels

New Fabric Technology: Mapping Development Through the Years

Leakage Prevention: A Major Value Added Breakthrough

Effective Odor Control: Reducing Discomfiture

Superabsorbent Fiber Technology: Making Life Easier

DivaCup™, A Breakthrough from Conventional Tampons and Pads

Wyeth’s New Drug for Menstrual Suppression

3. Issues Confronting the Industry

The Irony of Toxic Products & their Sanitary Protection Claims

Unraveling the Truth About Pads & Tampons

TSS: Safety of Feminine Sanitary Products Questioned

Passing the Buck

Unsettling Statistics in the Past

Napkins Vs Tampons - Competition Heats Up

Tampon Applicators & their Impact on the Environment

What the Manufacturers Have to Say?

4. Product Overview

Feminine Hygiene Products: A Definition

Feminine Protection Category

The Intimate Hygiene Category

Sanitary Pads/Napkins

An Evolution Scan

Design Aspects

Major Product Types

Belted and Self-Adhesive Napkins

Maxipads

Minipads

Panty Shields

Ultrathin Napkins

Curved Napkins

Overnight and Longer Napkin Products

Slips Napkins

Developments in the Field of Disposable Sanitary Napkins

Tampons

Definition

An Evolution Scan

Major Product Types

Applicator Tampons

Digital or Applicator-free Tampons

Sanitary Towels

Pantyliners

Definition

Accessories in Female Hygiene

Synthetic Polyester Absorbent Materials: A Technical Insight

Variable Flow Management: A Cutting Edge Technology Advancement

A Peek Into Organic Production Alternatives

5. Product Innovations/Introductions

Kimberly to Launch Internal Female Tampons in Brazil

Playtex Launches Gentle Glide® Tampon

Lil-lets to Launch New Tampon

J&J China Launches Stayfree Sanitary Napkin

Playtex Introduces Tampon for Sport Active Female

P&G Launches Light-Scented Tampons and Panty Liners

Ecoprogress Unleashes Flushaway™ Products in K-Mart Stores

Kao Corporation Introduced Laurier F Sanitary Napkin

Uni-Charm Rolls Out Innovative Sofy Panty-Liner

Unicharm Designs Pantyliner with Natural Air Cotton

Bach Tuyet Offers Matur Brand of Sanitary Napkin

W.I.P. and Lysac Introduce New Sanitary Napkins Line

Celcot Introduces Cotonè® a New Sanitary Napkins Range

Procter & Gamble Introduces Sanitary Pad, Naturella in Argentina

6. Recent Industry Activity

Energizer Holdings Acquires Playtex Products

SCA Acquires Stake in Nuqul

Accantia Divests Lil-lets to Electra

Unicharm Acquires Shiseido Sanpro Business

Kimberly-Clark Set to Expand Operations in Turkey

Rostam Procures $20million Wal-Mart Contract

r. Fresh Inc. Establishes Flushaway Division

ni-Charm to Acquire Gulf Hygiene Industries

SCA Invest $5M to Revamp Sanitary Products

Polar Pharma to Enter Indian market with Branded Sanitary Napkins

Violeta Adds Production Capacity

Kimberly-Clark to Establish R&D Facility in South Korea

Ecoprogress Inks Long-term Deal with Canadian Firm

Ecoprogress Secures $US 40,000 Order from Dr. Fresh

Ecoprogress Wins Order from South China

Ecoprogress Delivers Flushaway™ Products in Australia

Ecoprogress, Sookochoff Enter Into Broker Agreement

Ecoprogress Enter Into Licensing Agreement with QuarTek

LG, Unicharm Form New Company for Sanitary Products

Daio to Establish Chinese JV

Synova Inks Distribution Agreement for Diagnostic Panty-Liners

J&J Boosts Panty Liner Market in Thailand

Kao Thai Factory to Operate as Production and Distribution Hub for Southeast Asia

Ecoprogress Technologies to Offer Flushaway® Female Hygiene Products

Ecoprogress Orders $1.8 M Worth Flushaway® Products

Ecoprogress Boosts Manufacturing Capacity in China

Ecoprogress Obtains Re-Order for Latest Flushaway Product

Ecoprogress Inks Agreement with Yuji

Ecoprogress Delivers Flushaway™ Products for US Marines

Ecoprogress Signs Six-year Contract with Dr. Fresh

Envirostar Delivers Flushaway™ Products in South Africa

Ecoprogress Inks Broker Deal with Femefresh

TZMO Establishes Hygiene Plant

Tredegar Swells Female Hygiene Products Business

SCA Acquires Complete Ownership in Mexican Hygiene Business

Plastar Takes Over Tradegar’s Subsidiary

CES and Dr. Fresh Enter into an Agreement

CES Enters into Two Agreements with HKC

Hemas Acquires Fems Brand

AXM Pharma Commences Sale of Whisper Range

7. Focus on Select Players

Johnson & Johnson (USA)

Kao Corporation (Japan)

Kimberly-Clark Corporation (USA)

Lil-lets Group Limited (UK)

Natracare Bodywise (UK) Ltd. (UK)

Playtex Products Inc (USA)

Procter & Gamble (USA)

Svenska Cellulosa Aktiebolaget (Sweden)

Uni-Charm Corporation (Japan)

8. Global Market Perspective

Table 4: World Recent Past, Current & Future Analysis for Feminine Hygiene Products by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 5: World Long-term Projections for Feminine Hygiene Products by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 6: World Historic Review for Feminine Hygiene Products by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 7: World 15-Year Perspective for Feminine Hygiene Products by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

Table 8: World Recent Past, Current & Future Analysis for Sanitary Pads/Towels by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 9: World Long-term Projections for Sanitary Pads/Towels by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 10: World Historic Review for Sanitary Pads/Towels by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 11: World 15-Year Perspective for Sanitary Pads/Towels by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

Table 12: World Recent Past, Current & Future Analysis for Tampons by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 13: World Long-term Projections for Tampons by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 14: World Historic Review for Tampons by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 15: World 15-Year Perspective for Tampons by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

Table 16: World Recent Past, Current & Future Analysis for Panty Liners by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 17: World Long-term Projections for Panty Liners by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 18: World Historic Review for Panty Liners by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 19: World 15-Year Perspective for Panty Liners by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1998, 2008, & 2012 (includes corresponding Graph/Chart)

Table 20: World Recent Past, Current & Future Analysis for Other Feminine Hygiene Products by Geographic Region/ Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 21: World Long-term Projections for Other Feminine Hygiene Products by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 22: World Historic Review for Other Feminine Hygiene Products by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 23: World 15-Year Perspective for Other Feminine Hygiene Products by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

A. Market Analysis

Current & Future Analysis

Feminine Hygiene Market Faces the Brunt of Changing Dynamics

Consumer Behavior and Related Dynamics

Penetration

Purchasing Patterns

Income Groups

Ethnic Trends

Table 24: Consumer Buying Behavior for Sanitary Protection in the US By Retail Channels: 2004 (includes corresponding Graph/Chart)

Table 25: Consumer Buying Behavior for Tampons in the US By Retail Cha8znnels: 2004 (includes corresponding Graph/Chart)

Table 26: Customer Purchasing Patterns for Sanitary Napkins/Liners in the US (2006) (includes corresponding Graph/Chart)

Table 27: Consumer Buying Behavior for Sanitary Napkins/Panty Liners in the US by Retail Channels: 2004

Tampon s Market -A Review

Market Highlights

Growth Drivers

Tampons Cash in on the Outdoor Theme

Loyal Base of Tampon Users

Clothing Favors Tampon Usage

Market Trends

Convenience and Portability Emphasize Need for Innovative Packaging

Tampon Packaging - Innovations are the Norm

The Tampons Segment: A Retrospective Overview

TSS Scare Leads to Withdrawal of Super- Absorbent Tampons

FDA—Regulations Related to Tampons

Organic Tampons - A Solution?

Tracking Market Share Trends

Table 28: Leading Players in the US Feminine Hygiene Products Market (2005)): Market Share by Company - Procter & Gamble, Kimberly-Clark Johnson & Johnson, Playtex and Others (includes corresponding Graph/Chart)

Table 29: Leading Brands in Sanitary Protection Market in US (2005): Percentage Breakdown by Value and Volume Sales for Always, Kotex, Stayfree, Carefree, Kotex Lightdays, Kotex Overnites, Always Alldays, Kotex Freedom, Stayfree Classic, Kotex Lightdays Longs, and Private Label (includes corresponding Graph/Chart)

Tampons Segment

Table 30: Key Players in the US Tampons Market (2007E): Percentage Breakdown of Sales for Procter & Gamble, Energizer (Playtex), Kimberly-Clark, Johnson & Johnson, and Others (includes corresponding Graph/Chart)

Table 31: Leading Brands in the US Tampons Market (2007E): Percentage Breakdown of Value and Volume Sales for Tampax, Tampax Pearl, Playtex Gentle Glide, Kotex Security, O.B., Tampax Compak, Playtex Beyond, Playtex Sport, Playtex, Private Labels and Others (includes corresponding Graph/Chart)

Table 32: Leading Tampon Brands in US Drugstores (2007E): Percentage Breakdown of Value Sales for Tampax Pearl, Tampax, Playtex Gentle Glide, Kotex Security, O.B., Tampax Compak, Playtex Sport, Playtex Beyond, Playtex, Tampax Fresh, Private label and Others (includes corresponding Graph/Chart)

Table 33: Leading Tampon Brands at US Drugstores (2007E): Percentage Breakdown of Unit Sales for Tampax, Tampax Pearl, Playtex Gentle Glide, Kotex Security, O.B., Tampax Compak, Playtex Beyond, Playtex Sport, Playtex, Tampax Fresh and Others (includes corresponding Graph/Chart)

Sanitary Napkins/Panty Liners Segment

Table 34: Leading Players in the US Sanitary Napkins/ Panty Liners Market (2007E): Percentage Breakdown of Value Sales for Procter & Gamble, Kimberly-Clark and Others (includes corresponding Graph/Chart)

Table 35: Leading Sanitary Napkin/Liner Brands in the US (2007E): Percentage Breakdown of Value and Unit Sales for Always, Stayfree, Kotex, Kotex Lightdays, Always Fresh, Carefree To Go, Carefree, Always Cleanweave, Always Dri Weave, Stayfree Dry Max, Private Labels and Others (includes corresponding Graph/Chart)

Table 36: Leading Sanitary Napkin/Liners Brands in US Drugstores (2007E): Percentage Breakdown of Value Sales for Always, Stayfree, Kotex, Always Fresh, Kotex Lightdays, Carefree To Go, Carefree, Always Clean Weave, Always Dri Weave, Stayfree Dry Max, Private Labels and Others (includes corresponding Graph/Chart)

Sanitary Pads Segment

Table 37: Leading Players in the US Sanitary Pads Market (2007E): Percentage Breakdown of Sales for Procter & Gamble, Johnson & Johnson, Kimberly-Clark and Others (includes corresponding Graph/Chart)

Market Shares - A Peek into History

Table 38: Leading Brands in the US Sanitary Pads Market (1998-2002): Market Share by Brand - Procter & Gamble (Always, Always Alldays); Kimberly- Clark (Kotex, Kotex Lightdays, Kotex Overnites); Johnson & Johnson (Stayfree, Carefree) and Private Label (includes corresponding Graph/Chart)

Opportunities for Drug and Other Retail Channels

Table 39: Leading Retail Outlets in the US Feminine Hygiene Products Market (2007E): Percentage Breakdown of Sales for Drug Stores, Discounters, Supermarkets and Others (includes corresponding Graph/Chart)

Table 40: Leading Retail Outlets in the US Sanitary Napkins/Liners Market (2007E): Percentage Breakdown of Sales for Drug Stores, Food/Drug Combination Stores, Chain Drug Stores, Supermarkets and Others (includes corresponding Graph/Chart)

Tampon Retailing Almost Identical to Napkins

Table 41: Tampons Market by Distribution Channel (2007E): Percentage Breakdown of Sales for Super Markets, Drug Stores, Discount Stores, and Others (includes corresponding Graph/Chart)

Role of Private Label Products

Rising Popularity of Drugstores for Tampon Purchases

Private Label Tampons - Gaining Strength

Table 42: Performance of Private Labels in Feminine Hygiene Products Market (2004): Percentage Breakdown of Value Sales for Sanitary Napkins/ Tampons, Sanitary Napkins/Liners and Tampon Holders (includes corresponding Graph/Chart)

Product Innovations/Introductions

Strategic Corporate Developments

Key Players

Johnson & Johnson

Kimberly-Clark Corporation

Playtex Products Inc

Procter & Gamble

B. Market Analytics

Table 43: US Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 44: US Long-term Projections for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 45: US Historic Review for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 46: US 15-Year Perspective for Feminine Hygiene Products by Product Segment - Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

2. Canada

A. Market Analysis

Current & Future Analysis

Tracking Market Share Trends

Table 47: Leading Players in the Canadian Feminine Hygiene Products Market (2007E): Percentage Share Breakdown of Sales for Procter & Gamble, Kimberly-Clark,Johnson & Johnson, Playtex and Others (includes corresponding Graph/Chart)

Table 48: Leading Brands in the Canadian Panty Liners Market (2005): Market Share by Brand - Kotex Lightdays, Always, Carefree and Others (includes corresponding Graph/Chart)

Strategic Corporate Developments

Consolidated Ecoprogress Technology, Inc. - A Key Player

B. Market Analytics

Table 49: Canadian Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 50: Canadian Long-term Projections for Feminine Hygiene Products by Product Segment - Sanitary Pads / Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 51: Canadian Historic Review for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 52: Canadian 15-Year Perspective for Feminine Hygiene Products by Product Segment - Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

3. Japan

A. Market Analysis

Current & Future Analysis

Market Overview

Distribution/Supply Structure for Sanitary Protection Products in Japan

Overseas Manufacturers

Domestic Manufacturers

Tracking Market Share Trends

Table 53: Leading Players in the Japanese Sanitary Napkins Market (2005): Percentage Share Breakdown by Shipments for Uni-Charm, Kao, P&G Far East, Daio Paper and Others (includes corresponding Graph/Chart)

Table 54: Leading Players in the Japanese Feminine Care Market (2005): Percentage Share Breakdown of Sales for of Unicharm,Kao, P&G, Daio Paper, Shiseido, and Others(includes corresponding Graph/Chart)

Table 55: Leading Exporters of Tampon, Napkin, and Napkin Liner to Japan (2004): Percentage Share of Korea, France, Germany, Philippines, and Others (includes corresponding Graph/Chart)

Production Figures: Historic review

Table 56: Tampon Production in Japan: 1995-2003 (includes corresponding Graph/Chart)

Table 57: Sanitary Napkin Production in Japan: 1995-2003 (includes corresponding Graph/Chart)

Product Innovations/Introductions

Strategic Corporate Developments

Key Players

Daio Paper Corporation

Kao Corporation

Uni-Charm Corporation

B. Market Analytics

Table 58: Japanese Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 59: Japanese Long-term Projections for Feminine Hygiene Products by Product Segment - Sanitary Pads/ Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 60: Japanese Historic Review for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 61: Japanese 15-Year Perspective for Feminine Hygiene Products by Product Segment - Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

4. Europe

A. Market Analysis

Current & Future Analysis

Feminine Hygiene Market in Europe

Changing Demographics:

Table 62: Women Population (15-49 years) in Western and Eastern Europe: 1995-2015 (In Million) (includes corresponding Graph/Chart)

Table 63: European Market for Feminine Hygiene Products (2004): Percentage Share Breakdown in Value and Volume terms for Western and Eastern Europe

Panty Liners

Ultra-Thin Pads

Tampons

Scenario at the Retailers Level

Droplet based Coding System for Sanitary Packs

Competitive Scenario

Tracking Market Share Trends

Table 64: Leading Players in the European Feminine Hygiene Products Market (2007E): Market Share by Company - Procter & Gamble, Johnson & Johnson, SCA, Ontex, Kimberly-Clark and Others (includes corresponding Graph/Chart)

Tampons Segment

Table 65: Leading Players in the European Tampons Market (2005): Market Share by Company - Procter & Gamble, Johnson & Johnson, Kimberly-Clark and Private Label (includes corresponding Graph/Chart)

Svenska Cellulosa Aktiebolaget SCA: A Key Player

B. Market Analytics

Table 66: European Recent Past, Current & Future Analysis for Feminine Hygiene Products by Geographic Region/Country - France, Germany, The UK, Italy, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 67: European Long-term Projections for Feminine Hygiene Products by Geographic Region / Country - France, Germany, The UK, Italy, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 68: European Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 69: European Long-term Projections for Feminine Hygiene Products by Product Segment - Sanitary Pads/ Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 70: European Historic Review for Feminine Hygiene Products by Geographic Region/Country - France, Germany, The UK, Italy, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 71: European Historic Review for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 72: European 15-Year Perspective for Feminine Hygiene Products by Geographic Region/Country - Percentage Breakdown of Dollar Sales for France, Germany, The UK, Italy, Spain, Russia and Rest of Europe Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

Table 73: European 15-Year Perspective for Feminine Hygiene Products by Product Segment - Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

4a. France

A. Market Analysis

Current & Future Analysis

Tracking Market Share Trends

Table 74: Leading Players in the French Sanitary Pads Market (2007E): Percentage Share Breakdown of Sales for P&G, Johnson & Johnson, Private Label & Others (includes corresponding Graph/Chart)

Table 75: Leading Players in the French Tampons Market (2007E): Percentage Share Breakdown of Sales for P&G, Johnson & Johnson, Private Label & Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 76: French Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 77: French Long-term Projections for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 78: French Historic Review for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 79: French 15-Year Perspective for Feminine Hygiene Products by Product Segment - Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

4b. Germany

A. Market Analysis

Current & Future Analysis

German Sanitary Protection Market - Highly Brand Intensive

Tracking Market Share Trends

Table 80: Leading Players in the German Market for Sanitary Napkins (2005): Percentage Breakdown of Sales for P&G, Johnson & Johnson,Kimberly Clark, Private Label & Others (includes corresponding Graph/Chart)

Table 81: Leading Players in the German Tampons Market (2005): Percentage Share Breakdown of Sales for Johnson & Johnson, Kimberly Clark, Private Label & Others (includes corresponding Graph/Chart)

Table 82: Leading Brands in the German Pantyliners Market (2005): Market Share by Brands - Carefree, Alldays, Kotex Brevia and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 83: German Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 84: German Long-term Projections for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 85: German Historic Review for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 86: German 15-Year Perspective for Feminine Hygiene Products by Product Segment - Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

4c. The United Kingdom

A. Market Analysis

Current & Future Analysis

Tracking Market Share Trends

Procter & Gamble Leads the Race

Table 87: Leading Players in the UK Sanitary Pads Market (2007E): Percentage Breakdown of Sales for P&G, Kimberly-Clark, Johnson & Johnson, Private Label & Others (includes corresponding Graph/Chart)

Table 88: Leading players in the UK Tampons Market (2007E): Percentage Breakdown of Sales for P&G, Kimberly Clark, Private Label & Others (includes corresponding Graph/Chart)

Table 89: Leading Retail Channels for Sanitary Protection in UK (2007E): Percentage Breakdown of Sales for Multiple Grocers, Department Stores, and Others (includes corresponding Graph/Chart)

Key Players

Lil-lets Group Limited

Natracare Bodywise (UK) Ltd

Strategic Corporate Development

Product Innovations/Introductions

B. Market Analytics

Table 90: UK Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 91: UK Long-term Projections for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 92: UK Historic Review for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 93: UK 15-Year Perspective for Feminine Hygiene Products by Product Segment - Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

4d. Italy

A. Market Analysis

Current & Future Analysis

Competitive Landscape

Tracking Market Share Trends

Table 94: Leading Players in the Italian Sanitary Pads Market (2007E): Percentage Breakdown of Sales for Procter & Gamble, Johnson & Johnson, Private Label & Others (includes corresponding Graph/Chart)

Table 95: Leading Players in the Italian Tampons Market (2007E): Percentage Breakdown of Sales for Procter & Gamble and Johnson & Johnson

Product Innovations/Introductions

Strategic Corporate Developments

B. Market Analytics

Table 96: Italian Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 97: Italian Long-term Projections for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 98: Italian Historic Review for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 99: Italian 15-Year Perspective for Feminine Hygiene Products by Product Segment - Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

4e. Spain

A. Market Analysis

Current & Future Analysis

Tracking Market Share Trends

Table 100: Leading Players in the Spanish Sanitary Pads Market (2007E): Percentage Breakdown of Sales for P&G, Johnson & Johnson, Private Label & Others (includes corresponding Graph/Chart)

Table 101: Leading Players in the Spanish Tampons Market (2007E): Percentage Breakdown of Sales for P&G, Johnson & Johnson, Private Label & Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 102: Spanish Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 103: Spanish Long-term Projections for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 104: Spanish Historic Review for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 105: Spanish 15-Year Perspective for Feminine Hygiene Products by Product Segment - Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

4f. Russia

Market Analysis

Current & Future Analysis

Table 106: Russian Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 107: Russian Long-term Projections for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 108: Russian Historic Review for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 109: Russian 15-Year Perspective for Feminine Hygiene Products by Product Segment - Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

4g. Rest of Europe

A. Market Analysis

Current & Future Analysis

Hungary

Key Player

Ontex (Belgium)

Strategic Corporate Developments

B. Market Analytics

Table 110: Rest of Europe Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 111: Rest of Europe Long-term Projections for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 112: Rest of Europe Historic Review for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 113: Rest of Europe 15-Year Perspective for Feminine Hygiene Products by Product Segment - Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

5. Asia-Pacific

A. Market Analysis

Current & Future Analysis

A Potential Growth Market

B. Market Analytics

Table 114: Asia-Pacific Recent Past, Current & Future Analysis for Feminine Hygiene Products by Geographic Region/Country - China and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 115: Asia-Pacific Long-term Projections for Feminine Hygiene Products by Geographic Region Country - China and Rest Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 116: Asia-Pacific Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 117: Asia-Pacific Long-term Projections for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 118: Asia-Pacific Historic Review for Feminine Hygiene Products by Geographic Region/Country - China and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 119: Asia-Pacific Historic Review for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 120: Asia-Pacific 15-Year Perspective for Feminine Hygiene Products by Geographic Region Country - Percentage Breakdown of Dollar Sales for China and Rest of Asia-Pacific Markets for Years 1998, 2008 & 2012

Table 121: Asia-Pacific 15-Year Perspective for Feminine Hygiene Products by Product Segment - Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

5a. China

A. Market Analysis

Current & Future Analysis

Market Overview

Market Structure

The WTO Impact

Market Concerns

Market Characteristics

Distribution Scenario

Table 122: Market for Female Hygiene Products in China By Distribution Channels (2007E): Percentage Breakdown by Value Sales for Department Stores, Chain Stores, Drugstores and Food Stores (In %) (includes corresponding Graph/Chart)

Product Categories

Sanitary Towels

Table 123: Leading Players in the Chinese Sanitary Towels Market ( 2005): Percentage Breakdown of Sales for Hengan Group, Kimberly-Clark, P&G Company, Shanghai Kao Corporation and Others (includes corresponding Graph/Chart)

Tampons

Table 124: Leading Players in Chinese Tampons Market (2005): Percentage Share Breakdown for P&G (China) Company, Hengan Group, Kimberly-Clark (China) Investment Co., Ltd and Others (includes corresponding Graph/Chart)

Female Private Cleaning Lotions

Table 125: Female Private Cleaning Lotions Market in China (2004&2005): Market Share of Leading Players- Enwei Group, Shenzhen Shierjie,Chongqing Qianliguang Medical Products Co., Ltd, Shenyang Yirenbao Biochemical Products Co., Ltd, Jinhan Xiaojie Products Co., Ltd, , and Others (includes corresponding Graph/Chart)

Wet Tissue

Imports and Exports Scenario

Key Players

Enwei Group

Hengan International Group Company

Shanghai Welfare (Group) Co., Ltd

Product Innovations/Introductions

Strategic Corporate Developments

B. Market Analytics

Table 126: Chinese Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 127: Chinese Long-term Projections for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 128: Chinese Historic Review for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 129: Chinese 15-Year Perspective for Feminine Hygiene Products by Product Segment - Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

5b. Rest of Asia-Pacific

A. Market Analysis

Current & Future Analysis

Thailand

Market Overview

Sanitary & Household Paper Market

Table 130: Thailand Market for Sanitary Napkins (2004 & 2005): Market Shares of Leading Brands by Volume Sales for Laurier, Sofy, Modess, Whisper and Others (includes corresponding Graph/Chart)

Table 131: Thailand Market for Panty Liners (2005): Market Shares of Leading Brands by Value Sales for Carefree, Sofy, and Others (includes corresponding Graph/Chart)

India

Market Overview

Sales of Sanitary Products Soar in India

The Sanitary Napkin Scene

Market Leaders

Table 132: Indian Market for Sanitary Napkins (2004 & 2005): Market Shares of Leading Players by Value Sales for Johnson & Johnson, Procter & Gamble, Kimberly-Clark and Others (includes corresponding Graph/Chart)

Battle of the Brands

Tracking Market Share Trends

Table 133: Leading Players in the Indian Feminine Hygiene Products Market (2003- 2005): Market Share by Company - Johnson & Johnson, Procter & Gamble and Others (includes corresponding Graph/Chart)

Australia

Market Overview

Korea

Market Overview

Malaysia

Market Overview

Hong Kong

Will Hong Kong Use Tampons?

Taiwan

Table 134: Leading Players/Brands in the Taiwanese Sanitary Protection Products Market (2005): Percentage Breakdown of Sales for Taiwan Uni-Charm, Taiwan P & G, Taiwan Kao, Kang Na Hsiung and Others (includes corresponding Graph/Chart)

Key Players

Kang Na Hsiung Co Ltd

Taiwan Procter & Gamble Co Ltd

Strategic Corporate Developments

B. Market Analytics

Table 135: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 136: Rest of Asia-Pacific Long-term Projections for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 137: Rest of Asia-Pacific Historic Review for Feminine Hygiene Products by Product Segment - Sanitary Pads/ Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 138: Rest of Asia-Pacific 15-Year Perspective for Feminine Hygiene Products by Product Segment - Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

6. Latin America

A. Market Analysis

Current & Future Analysis

Strategic Corporate Developments

B. Market Analytics

Table 139: Latin American Recent Past, Current & Future Analysis for Feminine Hygiene Products by Geographic Region/Country - Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 140: Latin American Long-term Projections for Feminine Hygiene Products by Geographic Region/ Country - Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 141: Latin American Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 142: Latin American Long-term Projections for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 143: Latin American Historic Review for Feminine Hygiene Products by Geographic Region / Country - Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 144: Latin American Historic Review for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 145: Latin American 15-Year Perspective for Feminine Hygiene Products by Geographic Region/ Country - Percentage Breakdown of Dollar Sales for Brazil, Mexico, and Rest of Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

Table 146: Latin American 15-Year Perspective for Feminine Hygiene Products by Product Segment - Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

6a. Brazil

A. Market Analysis

Current & Future Analysis

Market Overview

Tracking Market Share Trends

Table 147: Leading Players in the Brazilian Market for Feminine Hygiene Products (2005): Percentage Breakdown of Volume Sales for Johnson & Johnson, Procter & Gamble, Kimberly-Clark and Others (includes corresponding Graph/Chart)

Table 148: Leading Brands in the Brazilian Traditional Pads Market (2006): Percentage Breakdown of Value Sales for Intimus, Sempre Livre, Always and Others (includes corresponding Graph/Chart)

Table 149: Leading Brands in the Brazilian Internal Female Tampons Market (2006): Percentage Breakdown of Value Sales for OB, Tampax and Others (includes corresponding Graph/Chart)

Table 150: Leading Brands in the Brazilian Daily Protectors Market (2006): Percentage Breakdown of Value Sales for Carefree, Intimus and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 151: Brazilian Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 152: Brazilian Long-term Projections for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 153: Brazilian Historic Review for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 154: Brazilian 15-Year Perspective for Feminine Hygiene Products by Product Segment - Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

6b. Mexico

Market Analysis

Current & Future Analysis

Table 155: Mexican Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 156: Mexican Long-term Projections for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 157: Mexican Historic Review for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 158: Mexican 15-Year Perspective for Feminine Hygiene Products by Product Segment - Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

6c. Rest of Latin America

A. Market Analysis

Current & Future Analysis

Strategic Corporate Developments

B. Market Analytics

Table 159: Rest of Latin America Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 160: Rest of Latin America Long-term Projections for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 161: Rest of Latin Americ for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 162: Rest of Latin America 15-Year Perspective for Feminine Hygiene Products by Product Segment - Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

7. Rest of World

A. Market Analysis

Current & Future Analysis

Israel

Table 163: Leading Brands in the Panty Liners Market (2004): Percentage Breakdown by Value Sales for Alldays, Lily Intimate, Carefree and Others (includes corresponding Graph/Chart)

Table 164: Leading Brands in the Israeli Tampons Market (2007E): Percentage Breakdown by Value Sales for O.B., Tampax, and Playtex (includes corresponding Graph/Chart)

Egypt

Market Overview

Nigerian Government Bans Sanitary Napkin Imports

Lil-lets (SA) Pty - A Leader in South African Tampons Market

Strategic Corporate Developments

B. Market Analytics

Table 165: Rest of World Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 166: Rest of World Long-term Projections for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 167: Rest of World Historic Review for Feminine Hygiene Products by Product Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 168: Rest of World 15-Year Perspective for Feminine Hygiene Products by Product Segment - Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Abstract

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