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Global Entertainment and Media Outlook: 2008-2012-Internet Advertising: Wired and MobilePublished by: PricewaterhouseCoopers Published: Jun. 18, 2008 - 39 Pages Table of Contents
AbstractThis is a segment chapter from a larger publication, the Global Entertainment and Media Outlook: 2008-2012, published by PricewaterhouseCoopers. The Outlook provides in depth global analyses and 5-year growth projections for 15 industry segments. Together these segments constituted a $1.6-trillion industry in 2007. In addition to analyzing economic data, the forecast also considers numerous strategic, operational, technological, demographic, political, and cultural factors affecting the industry's growth and evolution. Each industry chapter provides an analysis by region covering the US, EMEA (Europe, Middle East and Africa), Asia Pacific, Latin America, and Canada.For the purposes of coverage within this publication wired and mobile Internet advertising consists of spending by online advertisers on display, classified, paid-search, video, and other online formats as well as advertising delivered to mobile phones via text messages, display ads, video ads, local search, and other formats designed for mobile handset screens. Get Full Details About This Report >> |
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