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Global Entertainment and Media Outlook: 2008-2012-SportsPublished by: PricewaterhouseCoopers Published: Jun. 18, 2008 - 37 Pages Table of Contents
AbstractThis is a segment chapter from a larger publication, the Global Entertainment and Media Outlook: 2008-2012, published by PricewaterhouseCoopers. The Outlook provides in depth global analyses and 5-year growth projections for 15 industry segments. Together these segments constituted a $1.6-trillion industry in 2007. In addition to analyzing economic data, the forecast also considers numerous strategic, operational, technological, demographic, political, and cultural factors affecting the industry's growth and evolution. Each industry chapter provides an analysis by region covering the US, EMEA (Europe, Middle East and Africa), Asia Pacific, Latin America, and Canada.For the purposes of coverage within this publication, the sports market consists of gate revenues for live sporting events; rights fees paid by broadcast and cable television networks, television stations, and radio broadcasters to air those events; merchandising, which includes the selling of products with player likenesses or team logos and the selling of other intellectual property; sponsorships, which include naming rights and payments to have a product associated with a team, league, or event; and Internet, mobile, satellite, and other rights packages associated with sports events. Food concession revenues are not included. Get Full Details About This Report >> |
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