|
|
Global Entertainment and Media Outlook: 2008-2012-Newspaper PublishingPublished by: PricewaterhouseCoopers Published: Jun. 18, 2008 - 51 Pages Table of Contents
AbstractThis is a segment chapter from a larger publication, the Global Entertainment and Media Outlook: 2008-2012, published by PricewaterhouseCoopers. The Outlook provides in depth global analyses and 5-year growth projections for 15 industry segments. Together these segments constituted a $1.6-trillion industry in 2007. In addition to analyzing economic data, the forecast also considers numerous strategic, operational, technological, demographic, political, and cultural factors affecting the industry's growth and evolution. Each industry chapter provides an analysis by region covering the US, EMEA (Europe, Middle East and Africa), Asia Pacific, Latin America, and Canada.For the purposes of coverage within this publication, the newspaper publishing market consists of spending on daily print newspapers by advertisers and readers and of advertising on newspaper Web sites and mobile phone sites. Spending by readers includes both newsstand purchases and subscriptions. Sunday editions issued by publishers of daily papers are included in the daily paper totals. However, other weekly papers are not included because they constitute a separate and distinct market in terms of content, advertising base, and subscriber interests. Get Full Details About This Report >> |
|
|||
|
About MarketResearch.com
|
||||