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Global Entertainment and Media Outlook: 2008-2012-Business to Business Publishing

Published by: PricewaterhouseCoopers

Published: Jun. 18, 2008 - 69 Pages


Table of Contents


Summary

United States

Europe, Middle East, Africa

Asia Pacific

Latin America

Canada

Abstract

This is a segment chapter from a larger publication, the Global Entertainment and Media Outlook: 2008-2012, published by PricewaterhouseCoopers. The Outlook provides in depth global analyses and 5-year growth projections for 15 industry segments. Together these segments constituted a $1.6-trillion industry in 2007. In addition to analyzing economic data, the forecast also considers numerous strategic, operational, technological, demographic, political, and cultural factors affecting the industry's growth and evolution. Each industry chapter provides an analysis by region covering the US, EMEA (Europe, Middle East and Africa), Asia Pacific, Latin America, and Canada.

For the purposes of coverage within this publication, the business-to-business publishing market consists of spending on business information, print directory advertising (online directories are captured in the “Internet Advertising: Wired and Mobile” chapter), print advertising in trade magazines, advertising on trade magazine Web sites, and trade magazine circulation. It also includes spending on print and electronic professional books. Business information is an industry increasingly characterized by multinational suppliers selling to multinational buyers. Figures reflect spending by buyers of information in the various countries.

We classify business information into financial information, marketing information, and industry information categories.
  • Financial information involves securities, economic, and credit data.
  • Marketing information is used for selling products or services and to monitor sales and includes survey research, mailing lists, and demographic databases.
  • Industry information consists of data and content—such as market share information or competitive intelligence—focused on specific industry categories such as accounting, energy, health care, law, manufacturing, real estate, technology, and telecommunications.


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