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Global Entertainment and Media Outlook: 2008-2012-Internet Access Spending: Wired and MobilePublished by: PricewaterhouseCoopers Published: Jun. 18, 2008 - 61 Pages Table of Contents
AbstractThis is a segment chapter from a larger publication, the Global Entertainment and Media Outlook: 2008-2012, published by PricewaterhouseCoopers. The Outlook provides in depth global analyses and 5-year growth projections for 15 industry segments. Together these segments constituted a $1.6-trillion industry in 2007. In addition to analyzing economic data, the forecast also considers numerous strategic, operational, technological, demographic, political, and cultural factors affecting the industry's growth and evolution. Each industry chapter provides an analysis by region covering the US, EMEA (Europe, Middle East and Africa), Asia Pacific, Latin America, and Canada.For the purposes of coverage within this publication, Internet access spending: wired and mobile consists of fees paid by consumers to Internet service providers and to wireless carriers for Internet access via mobile devices, whether provided as a stand-alone service or as part of a bundle. Figures include neither the purchase of content such as music nor spending on entertainment content downloaded over the Internet or through mobile phones, which is included in the respective content chapters. Internet access is a key driver of entertainment and media spending in most segments. Get Full Details About This Report >> |
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