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Global Entertainment and Media Outlook: 2008-2012-TV AdvertisingPublished by: PricewaterhouseCoopers Published: Jun. 18, 2008 - 42 Pages Table of Contents
AbstractThis is a segment chapter from a larger publication, the Global Entertainment and Media Outlook: 2008-2012, published by PricewaterhouseCoopers. The Outlook provides in depth global analyses and 5-year growth projections for 15 industry segments. Together these segments constituted a $1.6-trillion industry in 2007. In addition to analyzing economic data, the forecast also considers numerous strategic, operational, technological, demographic, political, and cultural factors affecting the industry's growth and evolution. Each industry chapter provides an analysis by region covering the US, EMEA (Europe, Middle East and Africa), Asia Pacific, Latin America, and Canada.For the purposes of coverage within this publication, the television advertising market consists of advertiser spending on both terrestrial and multichannel television. It is distinct from advertising on mobile TV and advertising on TV Web sites, both of which are covered in the “Internet Advertising: Wired and Mobile” chapter. Net television advertising figures—consisting of spending minus agency commissions and discounts—are tracked in EMEA (Europe, Middle East, Africa), Asia Pacific, Latin America, and Canada. Advertising in the US and Russia is reported with agency commissions included, as is customary. Get Full Details About This Report >> |
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