Consumer Batteries

Published by: Global Industry Analysts

Published: Apr. 1, 2008 - 653 Pages

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations

Disclaimers

Data Interpretation & Reporting Level

Quantitative Techniques & Analytics

Product Definitions and Scope 0f Study

Zinc-Carbon

Alkaline Batteries

Nickel-Cadmium Batteries

Nickel-Metal Hydride Batteries

Lithium Ion Batteries

Specialty And Other Batteries

II. EXECUTIVE SUMMARY

1. Industry Overview

Prospects Worldwide

Shelf-Lives & Costs Spark off Intra- and Inter- Segment Competition

Fuel Cells Projected to Remain Dormant

Current & Future Analysis

Regional Perspective

US - The Single Largest Consumer Battery Market...

Asia-Pacific - Outgrowing the Growing Consumer Battery Market...

Japan - Leading the Rechargeable Thrust....

Asian Giants Dominate the Global Lithium-ion Battery Market

Product Segment Perspective

Current Zinc Carbon Markets are Potential Alkaline Markets...

Rechargeable Surge - Buttressed by High-Tech/High- Drain Categories...

NiCad Set to Decline...

NiMH has a Cost Advantage...

Lithium-Ion Sets a Blistering Pace...

“AA” - Largest Selling Batteries by Type...

Zinc Batteries: Continue to Hold Sway in Asian Countries?

2. Competitive Landscape

Japanese Players Dominate the Rechargeable Lithium Batteries Market

Table 1: Leading Players in the Worldwide Rechargeable Lithium Batteries Market (2004 & 2005): Percentage Breakdown by Revenues for SANYO Electric Co., Ltd, Sony Corporation, Matsushita Battery Industrial Co., Ltd./Panasonic, and Others (includes corresponding Graph/Chart)

SANYO Takes the #1 Place in Nickel Metal Hydride Batteries

Table 2: Leading Players in the Worldwide Nickel-Metal Hydride Batteries Market (2005 &2006): Percentage Breakdown by Revenues for SANYO Electric Co., Ltd, Byd Battery Co., Ltd.,Matsushita Battery Industrial Co., Ltd./Panasonic, GP Batteries Intl. Ltd., SAFT SA, and Others (includes corresponding Graph/Chart)

Private Labels Dominate Zinc Carbon Batteries Market

Table 3: Global Zinc Carbon Batteries Market (2003 & 2004): Percentage Breakdown of Sales by Leading Players - Energizer Holding Inc, Rayovac Corporation, Matsushita, Private Label and Others (includes corresponding Graph/Chart)

3. A Segmental Perspective

Primary Batteries

Zinc-carbon: Declining Segment of the Global Batteries Market...

Alkaline - Best Alternative for Zinc-Carbon...

Longer Life - Key Alkaline Advantage

Global Market for Alkaline Batteries

Global Alkaline Battery Market-Concentrated at the Top...

Table 4: Global Alkaline Batteries Market (2003-2004): Percentage Breakdown of Sales by Leading Players - Gillette Company (Duracell and Duracell Ultra), Energizer Holding Inc (Energizer, Energizer E2 and Energizer Gold), Rayovac Corporation (Rayovac Brand), Matsushita (Panasonic), and Private Label (includes corresponding Graph/Chart)

Spectrum Brands - Also into Specialty Batteries

Low Consumer Awareness Regarding Alkaline Cost/Benefits...

Competitive Landscape of the Alkaline Battery Segment

Higher Prices of Alkaline Batteries...

A Mature US Market for Alkaline Batteries

More Powerful Alkalines

Trends Adversely Impacting Major Player Profitability...

European Market for Alkaline Batteries: Untapped
Opportunities...

Emerging Trends Adversely Impacting Profitability

Zinc-Carbon - Surprising Resilience...

Persistence of Zinc-Carbon - Factors Sustaining the Market

Price of Zinc-Carbon Batteries...

Strength of Local Players...

Zinc Air

Secondary Batteries

Most Active Segment in Terms of New Technologies

Evolution of the Market for Rechargeables...

Battery Chemistries Responding to Demands from OEMs...

Enter Li-Ion...

Bright Prospects for Better Battery Technologies

Advantage Li-Ion

Lithium-Ion - Set to Grow

Li-Ion - Most Preferred for Laptops

Adequate Capacity to Meet Future Requirements

Other Uses

High Powered Lithium - Fastest Growing Category

Technology - Yet to be Improved...

Japanese Companies Dominate the Li-Ion Market

Sony - Leader in the Lithium-Ion Battery Market

Sony’s Competence in Li-Ion...

Experience with Magnetic Tape Technology

A Case of Lithium Vs Lithium...

New Entries

Lithium Polymer

Japanese Manufacturers Develop Polymer Batteries

Lithium Vs Nickel Cell Technologies

A Comparison table of Consumer Batteries by Type, Voltage Levels, Application and Benefits - Primary Batteries, Button Cells and Secondary Batteries

Li-Polymer - Enabling Change...

Major Developments in Li Polymer Market

The Battery, the Device - A Qualitative Model...

‘Device’ as a Driver of ‘Battery’...

‘Battery’ as a Driver of ‘Device’...

Nickel Metal Hydride and Nickel Cadmium - A Comparison

Leading Technologies

Mobile Phone Battery Market

4. Trends and Issues

The Quest for Longer Life Batteries

Lithium-ion Barges into Heavy-duty Segment

Japan Losing Ground to other Asian Countries

Emergence of Alternatives to Lithium-ion

Color-Coding - An Innovative Marketing Approach

Switch on to Mercury-Free Batteries

Li-Ion: Slowly Replacing Ni Metal Batteries

Redundancy of Nickel Cadmium

Lithium Rechargeables Prices to Decline

Technological Innovation Spurs Industry Growth

Surge in Lithium Battery Supply for Portable Applications

Optimistic Future for Handset Battery

Advances in Digital Camera Technology Reflects Battery Sales

Consolidation and Competition: Driving the Industry

Dominance of Large Scale Manufacturers Restricts Growth of Small Scale Manufacturers

Proliferation of Small Scale Battery Manufacturers in Asia Creates Price Pressure

Newer Battery Chemistries Decelerate Demand for Existing Chemistries

New Generation Smart Power Batteries Gaining the Momentum

Majors Committing Substantial Resources...

Proliferating Launches Targeting Specific End-Use Devices...

Nickel-Metal Hydride to Replace Nickel Cadmium

EU Environmental Council to Partially Ban Cadmium in Batteries

5. Product Overview

Battery - Device Maker’s Need

Evolution of Batteries

Major Applications in Conjunction with Historical Developments

Types of Batteries

Acid and Alkaline Batteries

Wet and Dry Batteries

Applications

Button Cell Batteries

Battery Categories According to Applications

Vehicular Batteries

Lead-Acid Batteries

Silver Batteries

Thermal Batteries

Magnesium Batteries

Mercury Batteries

Sealed and Flooded Batteries

Deep-Cycle Batteries

Consumer Batteries (Primary & Secondary)

Table 5: Different Sizes of Consumer Batteries

Zinc-Carbon (Zn-C)

Zinc-Manganese-Dioxide Alkaline Cells (Alkaline Batteries)

Rechargeable Alkaline Batteries

Nickel-Cadmium (Ni-Cd)

Nickel-Metal Hydride (Ni-MH)

Features

Applications

Nickel-Zinc (Ni-Z)

Lithium and Lithium Ion

Properties

Applications

Table 6: World Market for Secondary Consumer Lithium Batteries (2004-2006): Percentage Breakup of End-use Applications by Volume sales for Laptops & PDAs, Mobile Phones, and Other Mobile Electronic Devices (includes corresponding Graph/Chart)

Table 7: World Market for Secondary Consumer Lithium Batteries (2004-2006): Percentage Breakup of End-use Applications by Value sales for Laptops & PDAs, Mobile Phones, and Other Mobile Electronic Devices (includes corresponding Graph/Chart)

Competition

Merits

Demerits

History

Lithium Vs Alkaline Batteries

Specialty Batteries

Metal-Air Cells

Silver Oxide

Mercury Oxide

General Purpose/Heavy Duty

Sodium-Sulphur Batteries

Sodium Nickel Chloride Batteries

Zinc Bromine Batteries

Secondary Batteries

Terms Associated with Secondary Batteries

Energy Density

Discharge Rate

Memory Effect

Cycle Life

Types of Secondary Batteries

Nickel-Cadmium

History

Drawbacks

Nickel-Metal Hydride

Nickel Metal Hydride Vs Nickel Cadmium

Lead Acid

Lithium-Ion

Lithium-Polymer

Table 8: Secondary Batteries - Characteristics (includes corresponding Graph/Chart)

Zinc Air Battery

Sealed Lead Acid Battery

Flat Plate Battery

Storage Batteries

Table 9: Consumer Batteries Ranked by Power Density- Lithium, Nickel Metal Hydride Nickel Cadmium, Zinc Air, Lead Acid, Sodium Nickel Chloride, Sodium Sulphur and Zinc Bromine (includes corresponding Graph/Chart)

Waste from Secondary Batteries

Table 10: Toxic Content in Secondary Batteries

Initiatives

Ni-Cd and Ni-MH Batteries Market - What Next?

Li-Ion and Li-Ion Polymer are Here, Nickel Beware

What is Expected From Secondary Batteries?

More Run Time, Less Energy Drainage

Higher Capacity for Lesser Price

Elimination of Memory Effect

Increased Stand-by or Talk Time

Miniature Battery and Cell Packs

What is ‘Memory Effect’?

Self-Discharge Rates for Storage Batteries

6. Raw Materials - An Overview

Nickel

Application Areas

Nickel Metal Hydride Cells

Advantages of Nickel-Metal Hydride Cells

Cadmium

Physical Properties

Key Applications

Nickel-Cadmium Batteries

Cadmium Pigments

Cadmium Coatings

Cadmium Stabilizers

Alloys and Other Uses

Toxicity Issues

How Does Cadmium Get Into the Body?

How Does Cadmium Affect Health?

Table 11: Sources of Human Exposure to Cadmium: Percentage of Exposure by Source - Phosphate Fertilizers, Fossil Fuel Combustion, Iron and Steel, Natural, Non- Ferrous, Cement, Cadmium Applications, and Incineration (includes corresponding Graph/Chart)

Cadmium Exposure: Effects on Human Health

Metal Fume Fever

Acute Respiratory Effects

Gastrointestinal Effects

Chronic Respiratory Effects

Chronic Obstructive Lung Disease (Emphysema and Chronic Bronchitis)

Pulmonary Fibrosis

Olfactory Impairment

Kidney Effects

Tubular Proteinuria

Glomerular Dysfunction

Chronic Renal Failure

Kidney Stones

Skeletal Effects

Osteomalacia

Osteoporosis

Cancer

Pulmonary Cancer

Prostatic Cancer

Other Cancers

Other Effects

Lithium

Product Profile

Lithium at a Glance

Lithium: End-Use Markets

7. Distribution Dynamics

Effective Distribution Network - Key to Market Penetration...

Profile of the US Consumer

Households With Children Emerge as the Largest Customer Group...

Consumer Profile Favors Mass Market Retailers...

Point-of-Sale (POS) Promotion - Vital to Attract Consumers...

Helping the Consumer Along...

Factors Impacting Battery Purchase...

Suppliers Support Retailers’ Promotion Efforts...

Holiday Season Drives Battery Sales ...

Decisive Shift from Zinc to High Performance Alkaline Batteries...

US Witnesses a Shift in Distribution...

Discount Stores Have More Room...

Drug Chains

Innovative Battery Positioning by Retailers...

Batteries - Obviously an Impulse Purchase Item...

Batteries Offer Increased Profitability to Drug Retailers

Batteries Shifted from Convenience Category to Routine or Destination Category...

Shift in Drug Chain Sales...

Drug Stores Seek to Adopt New Methods to Sell More Batteries

Regular Promotions - Key to Increase in Sales

Batteries for High-Drain Devices Need Special Attention...

Attracting Consumers With Displays...

New Ways Required to Facilitate Battery Purchase...

Alkaline Launch Stir up the Market...

Rechargeables Have a Bright Future...

New Batteries Power Sales Growth...

Health and Photo Present a Robust Picture for Drug Chains...

Supermarkets

Batteries - An Important Product Segment for all Merchandising Outlets...

Batteries are Ideal for Supermarkets...

Supermarkets Seek to Reverse the Trend in Non-food Sales...

Consumer Behavior Confuses Suppliers...

Variety is Not Necessarily Desirable in Case of Batteries...

Seasonal Sales Spell Success for Supermarkets...

Recent Studies In the Consumer Battery Market - A Review

Discount Stores - Inspiring Incremental Impulse Sales

Multiple Selling Points are Important...

8. Regulatory Environment

New EU Battery Directive

New Standards for Laptop Batteries

Patents - Pointing to a Healthy Battery Market

Patent Applications - Reflectors of Technological Maturity...

Modern Patent Activity - Pointing to a Sustained Period of Growth...

Impressive Increase in Battery Patents Issued to US Companies...

Replacement Sales-Driving Overall Battery Market Growth...

9. Environmental Concerns

Waste Management Initiatives

Time Lag

Recoverable Metals

Recoverable Metals from Various Types of Batteries - Steel, Zinc and Ferromanganese Cadmium, Nickel, Lead, Silver and Mercury

Challenges Ahead

10. Technological Breakthroughs

Portable Fuel Cell Batteries

Less Thick Li-Ion Polymer Batteries

Aluminum-Air Batteries Expected to Gain Popularity

Fuel Cell Technology

New Batteries from Duracell

Dual Purpose Deep-cycle Automotive Battery

11. Product Innovations/Introductions

Duracell Unveils New Pre-Charged Rechargeable Batteries

Hitachi Maxell Reveals New High-Power Rechargeable Battery

Rayovac Debuts New HYBRID™ Rechargeable Batteries

Blue Raven Launches Extended Battery for PSP Gaming System

Philips Introduces Battery Products in China

Boston-Power Introduces a New Line of Sonata Batteries

Panasonic Introduces INFINIUM Rechargeable Battery

Capstone Industries Unveils New Silicone Battery Technology

Uniross Unveils Hybrio Line of Rechargeable Batteries

Pure Energy to Introduce Rechargeable Alkaline Batteries in India

ZAP Introduces iZAP Line of Batteries

Duracell Launches PowerPix for Digital Cameras

Sanyo Unveils New Battery Series

Sony Launches New Lithium Batteries

SANYO Launches Nickel Metal Hydride Batteries

Eveready Rolls Out Rechargeable Batteries

VLNC Launches Lithium Ion Batteries

New Oxyride Batteries From Panasonic

12. Recent Industry Activity

Energizer Holdings Inks Trademark Licensing Agreement With Audiovox

Ultralife to Set Up a Battery Assembly and Sales JV in India

Ultralife Inks Technology Partnership with Mississippi State University

Boston Power to Boost Laptop Battery Output-Partners with GP Batteries

Matsushita and Toshiba to Restructure Battery Business

E-One Moli Energy to Bolster Lithium-Ion Battery Production

Ultralife Batteries Acquires Stationary Power Services

Ultralife Batteries Acquires Reserve Power Systems

French Uniross SA Acquires Multiplier Industries

Micro Power Acquires SelfCHARGE

Ultralife Batteries Acquires Innovative Solutions Consulting

Audiovox Acquires Thomson's Consumer Electronics Audio Video Operations

Scud Group Acquires Chaolitong Technology

Audiovox Acquires Battery Firm Technuity

Pure Energy Visions Acquires Rights of Perfectly Natural Solutions Brand

Valence Technology Inks Licensing Agreement with Tianjin Lishen Battery

Varta Divests Microbattery GmbH

Sanyo Electric to Increase Lithium-ion Battery Production

Matsushita Battery to Set Up New Lithium Ion Battery Plant

Sony to Set Up Lithium Ion Battery Facility in Singapore

Saft Bags Contract to Supply Lithium-ion Batteries to Atral

TMK Licenses NiMH Battery Technology from Ovonic Battery Company

China BAK Commences Automated Production Line for Lithium-ion Batteries

L&K Battery Licenses NiMH Battery Technology from Ovonic Battery Company

Zinc Matrix Receives US$7 Million for Pilot Production of Silver-Zinc Batteries

China BAK Battery Signs Supply Contract with Lenovo

Nikon Recalls EN-EL3 Model Rechargeable Lithium-ion Battery Packs

CHENG UEI Acquires Majority Stake in Neosonic Energy Technology

Procter & Gamble Acquires Gillette

Htiachi-Maxell Establishes Representative Office in India

Eveready Acquires BPL Soft Energy Systems

Matsushita and Intel in Strategic Alliance for Developing Laptop Batteries

LG Chem Bags Laptop Battery Supply Contract from HP

Ovonic Battery Company and BYD Expand Battery Technology Agreement

PowerGenix Selects Shenzhen Grepow as New Manufacturing Partner

Power Technology Selects Ultralife for Rechargeable Batteries

Ultralife Bags 5 Year US Defense Contract

Tadiran Batteries Initiates Pressure Gauge Batteries Production

OKME Commences Thin-Film Rechargeable Battery Production

Nokia Introduces Identification Program

KDDI, Toshiba and Hitachi Exhibits Prototype Mobile Phones Powered with Fuel Cells

Rayovac and Sanyo to Focus on I-C3 Technology

Rayovac Takes Over Microlite Brand

Yuasa and JSB Merge to Form GS Yuasa

Rayovac Acquires 85% of Ningo Baowang China Battery Company

Toho Zinc Ventures with GS Yuasa

Ultralife Receives Supply Contract for Lithium Cells

Ultralife in Contract with CECOM

Texaco Renames as COBASYS

13. Focus on Select Global Players

Battery Technologies Inc. (USA)

BYD Company Ltd. (China)

Duracell (USA)

Electrochem Automation Inc. (USA)

Energizer Holdings, Inc. (USA)

FDK Corporation (Japan)

GP Batteries International Limited (Singapore)

Hitachi Maxell Ltd. (Japan)

Matsushita Battery Industrial Company Ltd. (Japan)

Saft Groupe S.A. (France)

Sanyo Electric Company Ltd. (Japan)

Sanyo Energy (USA) Corp.

Sony Corp. (Japan)

Spectrum Brands, Inc. (USA)

VARTA Consumer Batteries GmbH & Co. KGaA (Germany)

TCL Hyperpower Batteries Inc. (China)

Toshiba America Electronic Components, Inc. (US)

Tronic Technology Global Ltd. (Hong Kong)

TWD Technology Co., Ltd. (China)

Ultralife Batteries Inc. (USA)

Valence Technology, Inc. (USA)

14. Global Market Perspective

Table 12: World Recent Past, Current & Future Analysis for Consumer Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 13: World Long-term Projections for Consumer Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 14: World Historic Review for Consumer Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)

Table 15: World 15-Year Perspective for Consumer Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

Table 16: World Recent Past, Current & Future Analysis for Primary Consumer Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 17: World Long-term Projections for Primary Consumer Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 18: World Historic Review for Primary Consumer Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)

Table 19: World 15-Year Perspective for Primary Consumer Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

Table 20: World Recent Past, Current & Future Analysis for Primary Consumer Batteries by Product Segment - Zinc Carbon and Alkaline Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 21: World Long-term Projections for Primary Consumer Batteries by Product Segment - Zinc Carbon and Alkaline Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 22: World Historic Review for Primary Consumer Batteries by Product Segment - Zinc Carbon and Alkaline Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)

Table 23: World 15-Year Perspective for Primary Consumer Batteries by Product Segment - Percentage Breakdown of Dollar Sales for Zinc Carbon and Alkaline Batteries Markets for Years 1998, 2008 & 2012

Table 24: World Recent Past, Current & Future Analysis for Zinc Carbon Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 25: World Long-term Projections for Zinc Carbon Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 26: World Historic Review for Zinc Carbon Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)

Table 27: World 15-Year Perspective for Zinc Carbon Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

Table 28: World Recent Past, Current & Future Analysis for Alkaline Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 29: World Long-term Projections for Alkaline Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 30: World Historic Review for Alkaline Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)

Table 31: World 15-Year Perspective for Alkaline Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

Table 32: World Recent Past, Current & Future Analysis for Secondary Consumer Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 33: World Long-term Projections for Secondary Consumer Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 34: World Historic Review for Secondary Consumer Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)

Table 35: World 15-Year Perspective for Secondary Consumer Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

Table 36: World Recent Past, Current & Future Analysis for Secondary Consumer Batteries by Product Segments - Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Other Secondary Consumer Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 37: World Long-term Projections for Secondary Consumer Batteries by Product Segment - Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Other Secondary Consumer Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 38: World Historic Market Analysis for Secondary Consumer Batteries by Product Segment - Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Other Secondary Consumer Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)

Table 39: World 15-Year Perspective for Secondary Consumer Batteries by Product Segment - Percentage Breakdown of Dollar Sales for Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Other Secondary Consumer Batteries Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

Table 40: World Recent Past, Current & Future Analysis for Nickel Cadmium Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 41: World Long-term Projections for Nickel Cadmium Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 42: World Historic Review for Nickel Cadmium Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)

Table 43: World 15-Year Perspective for Nickel Cadmium Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

Table 44: World Recent Past, Current & Future Analysis for Nickel Metal Hydride Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 45: World Long-term Projections for Nickel Metal Hydride Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 46: World Historic Review for Nickel Metal Hydride Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)

Table 47: World 15-Year Perspective for Nickel Metal Hydride Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

Table 48: World Recent Past, Current & Future Analysis for Lithium Ion Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 49: World Long-term Projections for Lithium Ion Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 50: World Historic Review for Lithium Ion Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)

Table 51: World 15-Year Perspective for Lithium Ion Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

Table 52: World Recent Past, Current & Future Analysis for Other Secondary Consumer Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 53: World Long-term Projections for Other Secondary Consumer Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 54: World Historic Review for Other Secondary Consumer Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)

Table 55: World 15-Year Perspective for Other Secondary Consumer Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

A.Market Analysis

Snippets

Current & Future Analysis

US Battery Market - An Overview

Table 56: Leading Battery Brands in the US (2007): Percentage Breakdown of Value Sales by Brand - Duracell Coppertop, Energizer Max, Duracell Ultra Digital, Rayovac Max, Energizer e2 Rechargeable and Others (includes corresponding Graph/Chart)

Table 57: Leading Battery Brands in the US (2007): Percentage Breakdown of Volume Sales by Brand - Duracell Coppertop, Energizer Max, Rayovac Max, Duracell Ultra Digital, Energizer e2 Titanium and Others (includes corresponding Graph/Chart)

Primary Consumer Batteries - Analysis by Sales Volume

Table 58: US Recent Past and Current Analysis for Primary Consumer Batteries by Product Segment - Alkaline and Zinc Carbon Battery Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2001 through 2005 (includes corresponding Graph/Chart)

Industry Structure

Japanese Batteries - Dominating the Secondary Battery Market

Concentrated Industry Structure Precluding Major Industry Adjustments

Pricing Trends

Drug Stores - An Important Retail Outlet for Consumer Batteries

Novel Point-of-Sale (POS) Displays

Battery Makers Focus on Advanced Battery Technologies

Industry Marked by Continuous Upgradations

Ongoing Information-Intensive Economy - Favoring Battery Producers

Innovations Driving Market Expansion

Large Replacement Market - Insulating Players from Business Cycles

Salutary Impact of Advanced Technologies

Mature and Competitive Market, Depressed Prices

Primary Batteries - A Review

Table 59: Leading Alkaline Battery Vendors in the US (2003-2005) - Percentage Breakdown of Value Sales by Vendor: Duracell, Energizer, Rayovac, Panasonic, and Others (includes corresponding Graph/Chart)

Secondary Batteries - An Insight

The Burgeoning Lithium-Ion Market in the US

Ni-MH for Price Sensitive Markets, Ni-Cad for Powertools

Ni-MH - Striving for Parity with Li-ion

Product Launches

Strategic Corporate Developments

Select Major Players

Battery Technologies Inc.

Duracell....

Electrochem Automation Inc....

Energizer Holdings, Inc....

Sanyo Energy (USA) Corp....

Spectrum Brands, Inc.

Toshiba America Electronic Components, Inc.

Ultralife Batteries Inc.

Valence Technology, Inc.

B.Market Analytics

Table 60: US Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 61: US Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 62: US Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)

Table 63: US 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

2. Canada

A.Market Analysis

Current & Future Analysis

Strategic Corporate Development

Pure Energy Visions: Numero Uno

B.Market Analytics

Table 64: Canadian Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 65: Canadian Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 66: Canadian Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)

Table 67: Canadian 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

3. Japan

A.Market Analysis

Current & Future Analysis

Table 68: Leading Lithium Ion Battery Makers in Japan (2003 & 2004) - Percentage Breakdown of Volume Production by Company: Sanyo Electric Co., Sony Corp., Matsushita Battery Industrial Co., GS-Melcotec Co., and Others (includes corresponding Graph/Chart)

Battery Manufacturers Increase Production Capacity to Address Spiraling Demand

Japan Losing Ground to other Asian Countries

Product Launches

Strategic Corporate Developments

Select Players

FDK Corporation

SANYO GS Soft Energy Co., Ltd.

Hitachi Maxell Ltd.

Matsushita Battery Industrial Company Ltd.

Sanyo Electric Company Ltd.

Sony Corp.

B.Market Analytics

Table 69: Japanese Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 70: Japanese Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 71: Japanese Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)

Table 72: Japanese 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

4. Europe

A.Market Analysis

Current & Future Analysis

Competitive Landscape

Table 73: European Market for Primary Batteries (2005 & 2006): Percentage Breakup of Value Sales for Duracell, Spectrum Brands, Energizer, and Others (includes corresponding Graph/Chart)

Legal Environment in Europe

New EU Battery Directive

Government Initiatives

Future Trends

European Portable Battery Association (EPBA)

National Battery Association in Eastern Europe

B.Market Analytics

Table 74: European Recent Past, Current & Future Analysis for Consumer Batteries by Geographic Region - France, Germany, Italy, UK, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 75: European Long-term Projections for Consumer Batteries by Geographic Region - France, Germany, Italy, UK, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 76: European Historic Review for Consumer Batteries by Geographic Region - France, Germany, Italy, UK, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)

Table 77: European 15-Year Perspective for Consumer Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, and Rest of Europe Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

Table 78: European Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 79: European Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 80: European Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)

Table 81: European 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

4a. France

A.Market Analysis

Current & Future Analysis

Strategic Corporate Developments

Saft Groupe S.A. - A Major Player

B.Market Analytics

Table 82: French Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 83: French Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 84: French Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)

Table 85: French 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

4b. Germany

A.Market Analysis

Current & Future Analysis

Regulations Targeting Mercury

Strategic Corporate Development

VARTA Consumer Batteries GmbH & Co. KgaA - A Major Player

B.Market Analytics

Table 86: German Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 87: German Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 88: German Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)

Table 89: German 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

4c. Italy

Market Analysis

Current & Future Analysis

Table 90: Italian Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 91: Italian Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 92: Italian Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)

Table 93: Italian 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

4d. The United Kingdom

A.Market Analysis

Re-Chargeable Batteries: Slated to Grow

New Generation Mercury Free Batteries

Low Recycling Rates for Batteries

Current & Future Analysis

Environmental Issues & Initiatives

Waste Management

B.Market Analytics

Table 94: UK Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 95: UK Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 96: UK Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)

Table 97: UK 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

4e. Rest of Europe

Market Analysis

Current & Future Analysis

Table 98: Rest of Europe Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 99: Rest of Europe Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 100: Rest of Europe Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)

Table 101: Rest of Europe 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

5. Asia-Pacific

A.Market Analysis

Strong Demand for Li-Ion and Li Polymer Batteries

Current & Future Analysis

China: The Hub for Consumer Battery Manufacturing

China - The Largest Producer & Consumer of Li-ion Batteries

India: Leading Manufacturers

Table 102: Leading Battery Makers in India (2003 & 2004) - Percentage Production Breakdown by Company: Eveready, Indo National, Lakhanpal National, Geep, and Others (includes corresponding Graph/Chart)

Korea: Manufacturers Target 25% Share in the Global Market

Strategic Corporate Developments

Product Launches

Select Players

BYD Company Ltd. (China)

Eveready Industries India Limited (India)

GEEP Batteries (India) Private Ltd. (India)

GP Batteries International Limited (Singapore)

Nippo Batteries Co. Ltd. (India)

TCL Hyperpower Batteries Inc. (China)

Tronic Technology Global Ltd. (Hong Kong)

TWD Technology Co., Ltd. (China)

B.Market Analytics

Table 103: Asia-Pacific Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 104: Asia-Pacific Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 105: Asia-Pacific Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)

Table 106: Asia-Pacific 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

6. The Middle East

A.Market Analysis

Current & Future Analysis

Strategic Corporate Developments

B.Market Analytics

Table 107: Middle East Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 108: Middle East Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 109: Middle East Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)

Table 110: Middle East 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

7. Latin America

A.Market Analysis

Current & Future Analysis

Competitive Landscape

Table 111: Latin American Market for Primary Batteries (2005 & 2006): Percentage Breakup of Value and Volume Sales for Spectrum Brands, Duracell, and Others (includes corresponding Graph/Chart)

B.Market Analytics

Table 112: Latin America Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 113: Latin America Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 114: Latin America Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)

Table 115: Latin America 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Abstract

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