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How Britain Shops 2008: Food & Grocery

Published by: Verdict Research Ltd

Published: Jun. 24, 2008 - 193 Pages


Table of Contents


CHAPTER 1 INTRODUCTION
What is cDNA?
CHAPTER 2 EXECUTIVE SUMMARY
Key Findings
Retailer Highlights
Profile of Food & Grocery Shoppers
Penetration of Food & Grocery Shoppers
Retailer Usage
Main User Share by Region
Conversion Rates
Shopping Around
Loyalty
Drivers of Loyalty/Disloyalty
CHAPTER 3 ALDI
Key Findings
Visitors
Main Users
Conversion Rates
Loyalty
Competitors
CHAPTER 4 ASDA
Key Findings
Visitors
Main Users
Conversion Rates
Loyalty
Competitors
CHAPTER 5 CO-OP
Key Findings
Visitors
Main Users
Conversion Rates
Loyalty
Competitors
CHAPTER 6 ICELAND
Key Findings
Visitors
Main Users
Conversion Rates
Loyalty
Competitors
CHAPTER 7 LIDL
Key Findings
Visitors
Main Users
Conversion Rates
Loyalty
Competitors
CHAPTER 8 MARKS & SPENCER
Key Findings
Visitors
Main Users
Conversion Rates
Loyalty
Competitors
CHAPTER 9 MORRISON
Key Findings
Visitors
Main Users
Conversion Rates
Conversion Rates
Loyalty
Competitors
CHAPTER 10 SAINSBURY
Key Findings
Visitors
Main Users
Conversion Rates
Loyalty
Competitors
CHAPTER 11 SOMERFIELD
Key Findings
Visitors
Main Users
Conversion Rates
Loyalty
Competitors
CHAPTER 12 TESCO
Key Findings
Visitors
Main Users
Conversion Rates
Loyalty
Competitors
CHAPTER 13 WAITROSE
Key Findings
Visitors
Main Users
Conversion Rates
Loyalty
Competitors
CHAPTER 14 APPENDIX
Basic Methodology
Selection of Parliamentary Constituencies
Metropolitan County
Other 100% Urban
Mixed Urban/Rural
Rural
Selection of Enumeration Districts
Selection of Respondents
Post Survey Weighting
List of Tables
Table 1: Profile of food & grocery shoppers by region 2008
Table 2: % of active food & grocery shoppers regularly visiting each retailer 2004-2008
Table 3: Share of active food & grocery shoppers using a given retailer as their main store 2004-2008
Table 4: Share of active food & grocery shoppers naming a retailer as their main store by TV region 2008
Table 5: Average rate of conversion from visitor to main user - by TV region 2008
Table 6: Average number of other stores used - by TV region 2008
Table 7: % of food & grocery shoppers that are loyal to their main store - by TV region 2008
Table 8: Detailed drivers of loyalty 2008
Table 9: Food & grocery loyalty scores by retailer 2004-2008
Table 10: Food & grocery disloyalty scores by retailer 2004-2008
Table 11: What disloyal users preferred about other food & grocery stores 2004-2008
Table 12: Visitor share - by region 2008
Table 13: Main user share - by region 2008
Table 14: Conversion rates - by region 2008
Table 15: Loyalty - by region 2008
Table 16: Drivers of loyalty 2008
Table 17: Drivers of disloyalty 2008
Table 18: Potential change 2008
Table 19: Top retailers used in other sectors 2008
Table 20: Other food & grocery stores used 2004-2008
Table 21: Visitor share - by region 2008
Table 22: Main user share - by region 2008
Table 23: Conversion rates - by region 2008
Table 24: Loyalty - by region 2008
Table 25: Drivers of loyalty 2008
Table 26: Drivers of disloyalty 2008
Table 27: Potential change 2008
Table 28: Top retailers used in other sectors 2008
Table 29: Other food & grocery stores used 2004-2008
Table 30: Visitor share - by region 2008
Table 31: Main user share - by region 2008
Table 32: Conversion rates - by region 2008
Table 33: Loyalty - by region 2008
Table 34: Drivers of loyalty 2008
Table 35: Drivers of disloyalty 2008
Table 36: Potential change 2008
Table 37: Top retailers used in other sectors 2008
Table 38: Other food & grocery stores used 2004-2008
Table 39: Visitor share - by region 2008
Table 40: Main user share - by region 2008
Table 41: Conversion rates - by region 2008
Table 42: Loyalty - by region 2008
Table 43: Drivers of loyalty 2008
Table 44: Drivers of disloyalty 2008
Table 45: Potential change 2008
Table 46: Top retailers used in other sectors 2008
Table 47: Other food & grocery stores used 2004-2008
Table 48: Visitor share by region 2008
Table 49: Main user share - by region 2008
Table 50: Conversion rates - by region 2008
Table 51: Loyalty - by region 2008
Table 52: Drivers of loyalty 2008
Table 53: Drivers of disloyalty 2008
Table 54: Potential change 2008
Table 55: Top retailers used in other sectors 2008
Table 56: Other food & grocery stores used 2004-2008
Table 57: Visitor share - by region 2008
Table 58: Main user share - by region 2008
Table 59: Conversion rates - by region 2008
Table 60: Loyalty - by region 2008
Table 61: Drivers of loyalty 2008
Table 62: Drivers of disloyalty 2008
Table 63: Potential change 2008
Table 64: Top retailers used in other sectors 2008
Table 65: Other food & grocery stores used 2004-2008
Table 66: Visitor share - by region 2008
Table 67: Main user share - by region 2008
Table 68: Conversion rates - by region 2008
Table 69: Loyalty - by region 2008
Table 70: Drivers of loyalty 2008
Table 71: Drivers of disloyalty 2008
Table 72: Potential change 2008
Table 73: Top retailers used in other sectors 2008
Table 74: Other food & grocery stores used 2004-2008
Table 75: Visitor share - by region 2008
Table 76: Main user share - by region 2008
Table 77: Conversion rates - by region 2008
Table 78: Loyalty - by region 2008
Table 79: Drivers of loyalty 2008
Table 80: Drivers of disloyalty 2008
Table 81: Potential change 2008
Table 82: Top retailers used in other sectors 2008
Table 83: Other food & grocery stores used 2004-2008
Table 84: Visitor share - by region 2008
Table 85: Main user share - by region 2008
Table 86: Conversion rates - by region 2008
Table 87: Loyalty - by region 2008
Table 88: Drivers of loyalty 2008
Table 89: Drivers of disloyalty 2008
Table 90: Potential change 2008
Table 91: Top retailers used in other sectors 2008
Table 92: Other food & grocery stores used 2004-2008
Table 93: Visitor share - by region 2008
Table 94: Main user share - by region 2008
Table 95: Conversion rates - by region 2008
Table 96: Loyalty - by region 2008
Table 97: Drivers of loyalty 2008
Table 98: Drivers of disloyalty 2008
Table 99: Potential change 2008
Table 100: Top retailers used in other sectors 2008
Table 101: Other food & grocery stores used 2004-2008
Table 102: Visitor share - by region 2008
Table 103: Main user share - by region 2008
Table 104: Conversion rates - by region 2008
Table 105: Loyalty - by region 2008
Table 106: Drivers of loyalty 2008
Table 107: Drivers of disloyalty 2008
Table 108: Potential change 2008
Table 109: Top retailers used in other sectors 2008
Table 110: Other food & grocery stores used 2004-2008
Table 111: Sample sizes by sector 2008
List of Figures
Figure 1: Food & grocery % share of shopper 2004-2008
Figure 2: Profile of food & grocery shoppers by gender (%) 2004-2008
Figure 3: Profile of food & grocery shoppers by age bracket (%) 2004-2008
Figure 4: Profile of food & grocery shoppers by socio-economic class (%) 2004-2008
Figure 5: % of consumers who shop for food & grocery - by demographics 2008
Figure 6: % of consumers who shop for food & grocery - by TV region 2008
Figure 7: Concentration of main user share of Top Five retailers 2006
Figure 8: Concentration of main user share of Top Five retailers 2007
Figure 9: Concentration of main user share of Top Five retailers 2008
Figure 10: Average rate of conversion % from visitor to main user 2004-2008
Figure 11: Rate of conversion % from visitors to main users - by retailer 2008
Figure 12: Average number of other stores used 2004-2008
Figure 13: Average number of other stores used - by retailer 2008
Figure 14: % of food & grocery shoppers that are loyal to their main store 2004-2008
Figure 15: % of food & grocery shoppers that are loyal to their main store - by demographic group 2008
Figure 16: % of food & grocery shoppers that are loyal to their main store - by retailer 2008
Figure 17: Percentage point change in loyalty rates since last year - by retailer 2008
Figure 18: % of loyal main users identifying drivers of loyalty 2004-2008
Figure 19: Visitor share % 2004-2008
Figure 20: Visitor share % - by demographic group 2008
Figure 21: Main user share % 2004-2008
Figure 22: Main user share % - by demographic group 2008
Figure 23: Conversion rates % 2004-2008
Figure 24: Conversion rates % - by demographic group 2008
Figure 25: Loyalty % 2004-2008
Figure 26: Loyalty % - by demographics 2008
Figure 27: Preference stores % 2008
Figure 28: Shopping around 2004-2008
Figure 29: Visitor share % 2004-2008
Figure 30: Visitor share % - by demographic group 2008
Figure 31: Main user share % 2004-2008
Figure 32: Main user share % - by demographic group 2008
Figure 33: Conversion rates % 2004-2008
Figure 34: Conversion rates % - by demographic group 2008
Figure 35: Loyalty % 2004-2008
Figure 36: Loyalty % - by demographics 2008
Figure 37: Preference stores % 2008
Figure 38: Shopping around 2004-2008
Figure 39: Visitor share % 2004-2008
Figure 40: Visitor share % - by demographic group 2008
Figure 41: Main user share % 2004-2008
Figure 42: Main user share % - by demographic group 2008
Figure 43: Conversion rates % 2004-2008
Figure 44: Conversion rates % - by demographic group 2008
Figure 45: Loyalty % 2004-2008
Figure 46: Loyalty % - by demographics 2008
Figure 47: Preference stores % 2008
Figure 48: Shopping around 2004-2008
Figure 49: Visitor share % 2004-2008
Figure 50: Visitor share % - by demographic group 2008
Figure 51: Main user share % 2004-2008
Figure 52: Main user share % - by demographic group 2008
Figure 53: Conversion rates % 2004-2008
Figure 54: Conversion rates % - by demographic group 2008
Figure 55: Loyalty % 2004-2008
Figure 56: Loyalty % - by demographics 2008
Figure 57: Preference stores % 2008
Figure 58: Shopping around 2004-2008
Figure 59: Visitor share % 2004-2008
Figure 60: Visitor share % - by demographic group 2008
Figure 61: Main user share % 2004-2008
Figure 62: Main user share % - by demographic group 2008
Figure 63: Conversion rates % 2004-2008
Figure 64: Conversion rates % - by demographic group 2008
Figure 65: Loyalty % 2004-2008
Figure 66: Loyalty % - by demographics 2008
Figure 67: Preference stores % 2008
Figure 68: Shopping around 2004-2008
Figure 69: Visitor share % 2004-2008
Figure 70: Visitor share % - by demographic group 2008
Figure 71: Main user share % 2004-2008
Figure 72: Main user share % - by demographic group 2008
Figure 73: Conversion rates % 2004-2008
Figure 74: Conversion rates % - by demographic group 2008
Figure 75: Loyalty % 2004-2008
Figure 76: Loyalty % - by demographics 2008
Figure 77: Preference stores % 2008
Figure 78: Shopping around 2004-2008
Figure 79: Visitor share % 2004-2008
Figure 80: Visitor share % - by demographic group 2008
Figure 81: Main user share % 2004-2008
Figure 82: Main user share % - by demographic group 2008
Figure 83: Conversion rates % 2004-2008
Figure 84: Conversion rates % - by demographic group 2008
Figure 85: Loyalty % 2004-2008
Figure 86: Loyalty % - by demographics 2008
Figure 87: Preference stores % 2008
Figure 88: Shopping around 2004-2008
Figure 89: Visitor share % 2004-2008
Figure 90: Visitor share % - by demographic group 2008
Figure 91: Main user share % 2004-2008
Figure 92: Main user share % - by demographic group 2008
Figure 93: Conversion rates % 2004-2008
Figure 94: Conversion rates % - by demographic group 2008
Figure 95: Loyalty % 2004-2008
Figure 96: Loyalty % - by demographics 2008
Figure 97: Preference stores % 2008
Figure 98: Shopping around 2004-2008
Figure 99: Visitor share % 2004-2008
Figure 100: Visitor share % - by demographic group 2008
Figure 101: Main user share % 2004-2008
Figure 102: Main user share % - by demographic group 2008
Figure 103: Conversion rates % 2004-2008
Figure 104: Conversion rates % - by demographic group 2008
Figure 105: Loyalty % 2004-2008
Figure 106: Loyalty % - by demographics 2008
Figure 107: Preference stores % 2008
Figure 108: Shopping around 2004-2008
Figure 109: Visitor share % 2004-2008
Figure 110: Visitor share % - by demographic group 2008
Figure 111: Main user share % 2004-2008
Figure 112: Main user share % - by demographic group 2008
Figure 113: Conversion rates % 2004-2008
Figure 114: Conversion rates % - by demographic group 2008
Figure 115: Loyalty % 2004-2008
Figure 116: Loyalty % - by demographics 2008
Figure 117: Preference stores % 2008
Figure 118: Shopping around 2004-2008
Figure 119: Visitor share % 2004-2008
Figure 120: Visitor share % - by demographic group 2008
Figure 121: Main user share % 2004-2008
Figure 122: Main user share % - by demographic group 2008
Figure 123: Conversion rates % 2004-2008
Figure 124: Conversion rates % - by demographic group 2008
Figure 125: Loyalty % 2004-2008
Figure 126: Loyalty % - by demographics 2008
Figure 127: Preference stores % 2008
Figure 128: Shopping around 2004-2008

Abstract

Introduction

Verdict Research: Based on a representative survey of 6,000 adults, this report provides a detailed analysis of consumer trends, customer loyalty and shopper profiles for key players in the UK Food & Grocery sector.

Scope
  • A thorough analysis of the way customers shop in the food & grocery sector, complete with profiles of leading retailers.
  • Each report provides visitor and main user shares, conversion rates, loyalty rates with reasons and key competitors.
  • Data is segmented regionally and by demographic and socio-economic group. Five year historic data is provided so trends can be analysed further.
Highlights

Shoppers are trading down. As food price inflation accelerates and consumer disposable income is squeezed, there is evidence that consumers are beginning to switch to retailers they perceive as cheaper than those they used previously.

Convenience is more important than ever. With shoppers increasingly pressed for both time and money, consumers don't want to have to search for value or spend time and money travelling long distances, suiting the widespread store portfolio of the likes of Tesco, as well as convenience store retailers.

The Big Four grocers have all enjoyed a boost to visitor numbers with leader Tesco achieving the largest uplift. Outside the Top Four, discount retailer Lidl has made the second biggest improvement of any retailer, by convincing customers suffering the economic squeeze on consumer income that its low prices do not mean sacrificing quality.

Reasons to Purchase
  • How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers.
  • Use this report to understand what drives the loyalty of your customers and find out where they also shop.
  • Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers.


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