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How Britain Shops 2008: Electricals

Published by: Verdict Research Ltd

Published: Jun. 24, 2008 - 121 Pages


Table of Contents


CHAPTER 1 INTRODUCTION
What is cDNA?
CHAPTER 2 EXECUTIVE SUMMARY
Key Findings
Retailer Highlights
Profile of Electricals Shoppers
Penetration of Electricals Shoppers
Retailer Usage
Main User Share by Region
Conversion Rates
Shopping Around
Loyalty
Drivers of Loyalty/Disloyalty
CHAPTER 3 ARGOS
Key Findings
Visitors
Main Users
Conversion Rates
Loyalty
Competitors
CHAPTER 4 ASDA
Key Findings
Visitors
Main Users
Conversion Rates
Loyalty
Competitors
CHAPTER 5 COMET
Key Findings
Visitors
Main Users
Conversion Rates
Loyalty
Competitors
CHAPTER 6 CURRYS
Key Findings
Visitors
Main Users
Conversion Rates
Loyalty
Competitors
CHAPTER 7 JOHN LEWIS
Key Findings
Visitors
Main Users
Conversion Rates
Loyalty
Competitors
CHAPTER 8 TESCO
Key Findings
Visitors
Main Users
Conversion Rates
Loyalty
Competitors
CHAPTER 9 APPENDIX
Basic Methodology
Selection of Parliamentary Constituencies
Metropolitan County
Other 100% Urban
Mixed Urban/Rural
Rural
Selection of Enumeration Districts
Selection of Respondents
Post Survey Weighting
List of Tables
Table 1: Profile of electricals shoppers - by region 2008
Table 2: % of active electricals shoppers regularly using each retailer 2004-2008
Table 3: Share of active electricals shoppers using a given retailer as their main store 2004-2008
Table 4: Share of active electricals shoppers naming a retailer as their main store - by TV region 2008
Table 5: Average rate of conversion from visitor to main user - by TV region 2008
Table 6: Average number of other stores used by TV region 2008
Table 7: % of electricals shoppers that are loyal to their main store - by TV region 2008
Table 8: Detailed drivers of loyalty (%) 2008
Table 9: Electricals loyalty scores by retailer 2004-2008
Table 10: Electricals disloyalty scores by retailer 2004-2008
Table 11: What disloyal users preferred about other electricals stores 2004-2008
Table 12: Visitor share - by region 2008
Table 13: Main user share - by region 2008
Table 14: Conversion rates - by region 2008
Table 15: Loyalty - by region 2008
Table 16: Drivers of loyalty 2008
Table 17: Drivers of disloyalty 2008
Table 18: Potential change 2008
Table 19: Top retailers used in other sectors 2008
Table 20: Other electricals stores used 2004-2008
Table 21: Visitor share - by region 2008
Table 22: Main user share - by region 2008
Table 23: Conversion rates - by region 2008
Table 24: Loyalty - by region 2008
Table 25: Drivers of loyalty 2008
Table 26: Drivers of disloyalty 2008
Table 27: Potential change 2008
Table 28: Top retailers used in other sectors 2008
Table 29: Other electricals stores used 2004-2008
Table 30: Visitor share - by region 2008
Table 31: Main user share - by region 2008
Table 32: Conversion rates - by region 2008
Table 33: Loyalty - by region 2008
Table 34: Drivers of loyalty 2008
Table 35: Drivers of disloyalty 2008
Table 36: Potential change 2008
Table 37: Top retailers used in other sectors 2008
Table 38: Other electricals stores used 2004-2008
Table 39: Visitor share - by region 2008
Table 40: Main user share - by region 2008
Table 41: Conversion rates - by region 2008
Table 42: Loyalty - by region 2008
Table 43: Drivers of loyalty 2008
Table 44: Drivers of disloyalty 2008
Table 45: Potential change 2008
Table 46: Top retailers used in other sectors 2008
Table 47: Other electricals stores used 2004-2008
Table 48: Visitor share - by region 2008
Table 49: Main user share - by region 2008
Table 50: Conversion rates - by region 2008
Table 51: Loyalty - by region 2008
Table 52: Drivers of loyalty 2008
Table 53: Drivers of disloyalty 2008
Table 54: Potential change 2008
Table 55: Top retailers used in other sectors 2008
Table 56: Other electricals stores used 2004-2008
Table 57: Visitor share - by region 2008
Table 58: Main user share - by region 2008
Table 59: Conversion rates - by region 2008
Table 60: Loyalty - by region 2008
Table 61: Drivers of loyalty 2008
Table 62: Drivers of disloyalty 2008
Table 63: Potential change 2008
Table 64: Top retailers used in other sectors 2008
Table 65: Other electricals stores used 2004-2008
Table 66: Sample sizes by sector 2008
List of Figures
Figure 1: Electricals share of shopper % 2004-2008
Figure 2: Profile of electricals shoppers % - by gender 2004-2008
Figure 3: Profile of electricals shoppers % - by age bracket 2004-2008
Figure 4: Profile of electricals shoppers % - by socio-economic class 2004-2008
Figure 5: % of consumers who shop for electricals - by demographics 2008
Figure 6: % of consumers who shop for electricals - by TV region 2008
Figure 7: Concentration of main user share of Top Five retailers 2006
Figure 8: Concentration of main user share of Top Five retailers 2007
Figure 9: Concentration of main user share of Top Five retailers 2008
Figure 10: Average rate of conversion from visitor to main user % 2004-2008
Figure 11: Rate of conversion from visitors to main users by retailer % 2008
Figure 12: Average number of other stores used 2004-2008
Figure 13: Average number of other stores used by retailer 2008
Figure 14: % of electricals shoppers that are loyal to their main store 2004-2008
Figure 15: % of electricals shoppers that are loyal to their main store - by demographic group 2008
Figure 16: % of electricals shoppers that are loyal to their main store - by retailer 2008
Figure 17: Percentage point change in loyalty rates since last year by retailer 2008
Figure 18: % of loyal main users identifying drivers of loyalty 2004-2008
Figure 19: Visitor share % 2004-2008
Figure 20: Visitor share % - by demographic group 2008
Figure 21: Main user share % 2004-2008
Figure 22: Main user share % - by demographic group 2008
Figure 23: Conversion rates % 2004-2008
Figure 24: Conversion rates % - by demographic group 2008
Figure 25: Loyalty % 2004-2008
Figure 26: Loyalty % - by demographics 2008
Figure 27: Preference stores % 2008
Figure 28: Shopping around 2004-2008
Figure 29: Visitor share% 2004-2008
Figure 30: Visitor share % - by demographic group 2008
Figure 31: Main user share % 2004-2008
Figure 32: Main user share % - by demographic group 2008
Figure 33: Conversion rates % 2004-2008
Figure 34: Conversion rates % - by demographic group 2008
Figure 35: Loyalty % 2004-2008
Figure 36: Loyalty % - by demographics 2008
Figure 37: Preference stores % 2008
Figure 38: Shopping around 2004-2008
Figure 39: Visitor share % 2004-2008
Figure 40: Visitor share % - by demographic group 2008
Figure 41: Main user share % 2004-2008
Figure 42: Main user share % - by demographic group 2008
Figure 43: Conversion rates % 2004-2008
Figure 44: Conversion rates % - by demographic group 2008
Figure 45: Loyalty % 2004-2008
Figure 46: Loyalty % - by demographics 2008
Figure 47: Preference stores % 2008
Figure 48: Shopping around 2004-2008
Figure 49: Visitor share % 2004-2008
Figure 50: Visitor share % - by demographic group 2008
Figure 51: Main user share % 2004-2008
Figure 52: Main user share % - by demographic group 2008
Figure 53: Conversion rates % 2004-2008
Figure 54: Conversion rates % - by demographic group 2008
Figure 55: Loyalty % 2004-2008
Figure 56: Loyalty % - by demographics 2008
Figure 57: Preference stores % 2008
Figure 58: Shopping around 2004-2008
Figure 59: Visitor share % 2004-2008
Figure 60: Visitor share % - by demographic group 2008
Figure 61: Main user share % 2004-2008
Figure 62: Main user share % - by demographic group 2008
Figure 63: Conversion rates % 2004-2008
Figure 64: Conversion rates % - by demographic group 2008
Figure 65: Loyalty % 2004-2008
Figure 66: Loyalty % - by demographics 2008
Figure 67: Preference stores % 2008
Figure 68: Shopping around 2004-2008
Figure 69: Visitor share % 2004-2008
Figure 70: Visitor share % - by demographic group 2008
Figure 71: Main user share % 2004-2008
Figure 72: Main user share % - by demographic group 2008
Figure 73: Conversion rates % 2004-2008
Figure 74: Conversion rates % - by demographic group 2008
Figure 75: Loyalty % 2004-2008
Figure 76: Loyalty % - by demographics 2008
Figure 77: Preference stores % 2008
Figure 78: Shopping around 2004-2008

Abstract

Introduction

Verdict Research: Based on a representative survey of 6,000 adults, this report provides a detailed analysis of consumer trends, customer loyalty and shopper profiles for key players in the UK Electricals sector.

Scope
  • A thorough analysis of the way customers shop in the electricals sector, complete with profiles of leading retailers.
  • Each report provides visitor and main user shares, conversion rates, loyalty rates with reasons and key competitors.
  • Data is segmented regionally and by demographic and socio-economic group. Five year historic data is provided so trends can be analysed further.
Highlights

Currys continues to dominate the sector. The retailer has achieved the highest level of growth among profiled retailers in main user share, putting further distance between itself and the rest of the market. Visitor share has grown to 44.2%, an increase of 2.1 percentage points while main user share has grown by 0.8 percentage points to 23.3%.

Electricals' achieved the biggest advance in share of shoppers of any sector, equal with food & grocery. It grew by 2.3 percentage points to 47.1% in our latest survey and is now only 0.6 points away from the top of its 2.9 point range of the past five years.

Range is the fastest growing factor cited by shoppers as a reason for remaining loyal to a store. This year it grew by 3.3 percentage points to 44.3% and is now not far behind price as the most important loyalty driver for the sector.

Reasons to Purchase
  • How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers.
  • Use this report to understand what drives the loyalty of your customers and find out where they also shop.
  • Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers.


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