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Published by: Mintel International Group Ltd.
Published: Jun. 1, 2008 - 102 Pages
Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Figure 1: QSR companies comprising market size, by segment, 2008
- Data sources
- Sales data
- Consumer survey data
- Menu Insights
- Abbreviations and terms
- Abbreviations
- Executive Summary
- QSRs holding on despite (and because of) the U.S. economy…
- …but are heading abroad
- Keeping the commodity evils at bay
- The mighty value meal
- Waking up to breakfast
- Location is essential
- Health and quality are undeniable
- Competition lurks
- Five “food” segments, increasingly blurring
- Innovation is apparent
- Advertising a core component of the battle
- Hispanics and kids key demographics
- Market Size and Forecast
- Key points
- Figure 5: Total U.S. QSR sales and forecast, at current prices, 2005-10
- Figure 6: Total U.S. QSR sales and forecast, at constant prices, 2005-10
- Competitive Context
- Key points
- Fast casual
- Smoothies
- The cloud within the silver lining
- Coffeehouses and donut shops
- Segment Performance
- Key points
- Figure 7: U.S. sales of leading QSR chains, by “food” segment, 2005 and 2007
- Segment Performance—Burger Restaurants
- Key points
- More chicken, more real, more snacks, more breakfast
- Figure 8: U.S. sales of leading “burger” QSR chains, 2005 and 2007
- Figure 9: Franchise and company units of leading QSR “burger” chains, 2005 and 2007
- Figure 10: Sales per unit at leading QSR “burger” chains, 2005 and 2007
- Segment Performance—Chicken Restaurants
- Key points
- Figure 11: U.S. sales of leading “chicken” QSR chains, 2005 and 2007
- Segment Performance—Sandwich Restaurants
- Key points
- Figure 12: U.S. sales of leading “sandwich” QSR chains, 2005 and 2007
- Segment Performance—Mexican Restaurants
- Key points
- Figure 13: U.S. sales of leading “Mexican” QSR chains, 2005 and 2007
- Segment Performance—Other Restaurants
- Figure 14: U.S. sales of leading “other” QSR chains, 2005 and 2007
- Market Drivers
- Meals eaten out decline, but QSR continues to thrive
- A nation in the grip of economic woes
- The rising costs of food and gas
- Figure 15: U.S. regular conventional retail gasoline prices, 2002-07
- Upside for QSR
- Value menus (and the warring double cheeseburger)
- Which came first, the chicken or the egg?
- The chicken fight
- The battle over breakfast
- A market with solid core demographics
- The Hispanic patron
- Figure 16: Hispanic versus non-Hispanic restaurant segment choices, 2007
- Kids and fast food
- Leading Companies
- Key points
- Overview
- Figure 17: Number of menu claims and items at leading QSR chains, 2008
- McDonald’s
- Figure 18: McDonald’s menu items, Q4 2006-Q4 2007
- Burger King
- Figure 19: Burger King Menu Items, Q4 2006-Q4 2007
- Wendy’s
- Figure 20: Wendy’s menu items, Q4 2006-Q4 2007
- Jack in the Box
- Figure 21: Jack in the Box menu items, Q4 2006-Q4 2007
- Taco Bell
- Figure 22: Taco Bell menu items, Q4 2006-Q4 2007
- Chick-fil-A
- Figure 23: Chick-fil-A menu items, Q4 2006-Q4 2007
- Subway
- Brand Qualities
- Key points
- A rose (or chicken) by any other name
- Names loved overseas
- Innovation and Innovators
- Key points
- Dual and co-branding
- Figure 24: Number of convenience stores, 2001-06
- Fresh fast food
- Talking tech
- Mobile couponing and ordering
- Gaming
- Eco-friendly
- Advertising and Promotion
- Overview
- Free and discounted meals
- Aligning with pop culture
- Fighting the “fake food” image
- Television ads
- A&W
- Figure 25: A&W television ad, 2007
- Burger King
- Figure 26: Burger King television ad, 2007
- Chick-fil-A
- Figure 27: Chick-fil-A television ad, 2007
- Culver’s
- Figure 28: Culver’s television ad, 2007
- Dairy Queen
- Figure 29: Dairy Queen television ad, 2007
- Jack in the Box
- Figure 30: Jack in the Box television ad, 2007
- KFC
- Figure 31: KFC television ad, 2007
- Long John Silver’s
- Figure 32: Long John Silver’s television ad, 2007
- McDonald’s
- Figure 33: McDonald’s television ad, 2007
- Figure 34: McDonald’s television ad, 2007
- Popeyes
- Figure 35: Popeyes television ad, 2007
- Sonic
- Figure 36: Sonic television ad, 2007
- Taco Bell
- Figure 37: Taco Bell television ad, 2007
- Wendy’s
- Figure 38: Wendy’s television ad, 2007
- White Castle
- Figure 39: White Castle television ad, 2007
- The QSR Consumer—Who Eats, How Often and Where
- QSR trended usage
- Figure 40: Whether fast food/drive-in restaurants are visited, by age, 2003-07
- Frequency of purchase from a QSR in past week
- Figure 41: Incidence and frequency of QSR dining in the past week, 2007 and 2008
- Figure 42: Incidence and frequency of QSR dining in the past week, by age, March 2008
- Figure 43: Incidence and frequency of QSR dining in the past week, by race/Hispanic origin, March 2008
- Figure 44: Incidence and frequency of QSR dining in the past week, by presence of children in household, March 2008
- Favorite Fast Food Restaurant
- Figure 45: Favorite fast food restaurant, by age, March 2008
- Figure 46: Favorite fast food restaurant, by race/Hispanic origin, March 2008
- Figure 47: Favorite fast food restaurant, by presence of children in household, March 2008
- Reasons for Selection
- Reasons for selecting a specific QSR chain
- Figure 48: Reasons for selecting a specific QSR chain, by presence of children, March 2008
- Factors of importance when selecting a QSR
- Figure 49: Selection criteria for which QSR to visit, 2007 and 2008
- Figure 50: Reasons for selecting a QSR, by gender, March 2008
- Figure 51: Reasons for selecting a QSR, by presence of children, March 2008
- Lifestyle Self-Assessments and QSR Visits
- General attitudes and opinions
- Figure 52: General health and food-related attitudes and opinions, QSR visitors vs. non-visitors, January-September 2007
- Interest in Trying New Options
- Figure 53: Interest in trying new options, 2007 and 2008
- Figure 54: Interest in trying new QSR options, by gender, March 2008
- Figure 55: Interest in trying new QSR options, by age, March 2008
- All-day breakfast options should engage interest
- Figure 56: Tried and would use all-day breakfast options, by gender, age, race/ethnicity, household income, region and presence of children, March 2008
- Fruit smoothies a sought after option
- Figure 57: Tried and would drink fruit smoothie, by gender, age, race/ethnicity, household income and presence of children, March 2008
- Ingredients or Food Options of Interest
- Figure 58: Ingredients or food options of interest at fast food restaurants, by gender, March 2008
- Figure 59: Ingredients or food options of interest at fast food restaurants, by race/Hispanic origin, March 2008
- Figure 60: Ingredients or food options of interest at fast food restaurants, by household income, March 2008
- Kids and Fast Food
- Who eats, how often, where and why
- Figure 61: Whether fast food/drive-in restaurants are visited, by age—children and teens, 2003-07
- Figure 63: Named QSR visited—teens aged 12-17 and kids aged 6-11, May 2006-June 2007
- Figure 64: Meals most eaten at QSRs—teens aged 12-17 and kids aged 6-11, May 2006-June 2007
- Figure 65: Why a QSR is a favorite for kids aged 6-11, May 2006-June 2007
- Parental assessment of their kids and fast food
- Figure 66: Parental assessment of their kids and fast food, by age, March 2008
- Figure 67: Parental assessment of their kids and fast food, by race/Hispanic origin, March 2008
- Figure 68: Parental assessment of their kids and fast food, by household income, March 2008
- Appendix: Other Useful Consumer Tables
- Frequency of purchase from a QSR in past week
- Figure 85: Incidence and frequency of QSR dining in the past week, by household income, March 2008
- Reasons for selection
- Reasons for selecting a specific QSR chain
- Figure 86: Reasons for selecting a specific QSR chain, by age, March 2008
- Figure 87: Reasons for selecting a specific QSR chain, by race/Hispanic origin, March 2008
- Factors of importance when selecting a QSR
- Figure 88: Reasons for selecting a QSR, by age, March 2008
- Figure 89: Reasons for selecting a QSR, by race/Hispanic origin, March 2008
- Interest in trying new options
- Figure 90: Interest in trying new options, by race/Hispanic origin, March 2008
- Figure 91: Interest in trying new options, by presence of children, March 2008
- On-site Internet access
- Figure 92: Tried and would use on-site Internet access again, by gender, age, race/ethnicity, household income and presence of children, March 2008
- Music and entertainment products like DVDs and CDs
- Figure 93: Tried and would use music and entertainment products like DVDs and CDs, by gender, age, race/ethnicity, household income and presence of children, March 2008
- Burger made with Angus beef
- Figure 94: Tried and would eat burger made with Angus beef, by gender, age, race/ethnicity, household income and presence of children, March 2008
- Gourmet coffee
- Figure 95: Tried and would drink gourmet coffee, by gender, age, race/ethnicity, household income and presence of children, March 2008
- Ingredients or food options of interest
- Figure 96: Ingredients or food options of interest at fast food restaurants, by age, March 2008
- Figure 97: Ingredients or food options of interest at fast food restaurants, by region, March 2008
- Figure 98: Ingredients or food options of interest at fast food restaurants, by presence of children, March 2008
- Kids and fast food
- Parental assessment of their kids and fast food
- Figure 99: Parental assessment of their kids and fast food, by region, March 2008
- Appendix: Trade Associations
AbstractWhile the economy has weighed generally on foodservice sales, the quick service restaurant category has been a bright spot, with sales driven by daypart expansion as well as its unique value/convenience proposition.
Some specific issues and questions addressed in the report include:
- Is menu innovation keeping pace with consumer needs and expectations?
- How can players hone their value message during a challenging economy?
- Who is out in front in adapting organic, fresh, and natural offerings?
- How do QSRs stack up against fast causal, coffeehouse, and smoothie operators?
- How can players continue to harness the benefits of chicken?
- Which leading chain carries momentum in terms of unit growth or sales per unit?
- How can mobile couponing and ordering tweak interest and efficiency?
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