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Functional Drinks in Vietnam

Published by: Euromonitor International

Published: May. 1, 2008 - 38 Pages


Table of Contents


SOFT DRINKS IN VIETNAM


Executive Summary


Soft Drinks Market Sees Stronger Growth in 2007


Bottled Water Demonstrates the Biggest Improvement


Carbonates Giants Maintain A Battle for Supremacy of Overall Soft Drinks


On-trade Enjoys A Better Performance, With the Flourishing of Outlets


Very Lucrative Market for Soft Drinks Expected in Vietnam


Key Trends and Developments


Product Positioning Becomes More Targeted at Specific Consumer Groups


Fortification With Vitamins and Minerals Becomes More Common


Companies Set Sights on Younger Consumers


Soft Drinks Companies Further Diversify Retail Channel Penetration


Foreign Brands From Neighbouring Countries Increase Their Presence


Market Data


Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007


Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007


Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007


Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007


Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007


Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007


Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007


Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007


Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007


Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007


Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007


Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007


Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007


Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007


Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007


Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007


Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007


Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007


Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007


Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012


Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012


Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012


Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012


Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012


Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012


Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012


Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012


Appendix


Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007


Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007


Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007


Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007


Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007


Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007


Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007


Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007


Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012


Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012


Definitions


Summary 1 Research Sources


LOCAL COMPANY PROFILES - VIETNAM


Ben Thanh Beer & Beverages Co Ltd


Strategic Direction


Key Facts


Summary 2 Ben Thanh Beer & Beverages Co Ltd: Key Facts


Company Background


Production


Summary 3 Ben Thanh Beer & Beverages Co Ltd: Production Statistics 2006


Competitive Positioning


Summary 4 Ben Thanh Beer & Beverages Co Ltd: Competitive Position 2007


Saigon Purified Water Co (sapuwa)


Strategic Direction


Key Facts


Summary 5 Saigon Purified Water Co (Sapuwa): Key Facts


Summary 6 Saigon Purified Water Co (Sapuwa): Operational Indicators


Company Background


Production


Summary 7 Saigon Purified Water Co (Sapuwa): Production Statistics 2007


Competitive Positioning


Summary 8 Saigon Purified Water Co (Sapuwa): Competitive Position 2007


Tribeco Co Ltd


Strategic Direction


Key Facts


Summary 9 Tribeco Co Ltd: Key Facts


Summary 10 Tribeco Co Ltd: Operational Indicators


Company Background


Production


Summary 11 Tribeco Co Ltd: Production Statistics 2007


Competitive Positioning


Summary 12 Tribeco Co Ltd: Competitive Position 2007


Vietnam Dairy Products Jsc (vinamilk)


Strategic Direction


Key Facts


Summary 13 Vietnam Diary Products JSC (Vinamilk): Key Facts


Summary 14 Vietnam Diary Products JSC (Vinamilk): Operational Indicators


Company Background


Production


Summary 15 Vietnam Diary Products JSC (Vinamilk): Production Statistics 2007


Competitive Positioning


Summary 16 Vietnam Diary Products JSC (Vinamilk): Competitive Position 2007


FUNCTIONAL DRINKS IN VIETNAM


Headlines


Trends


Competitive Landscape


Prospects


Sector Data


Table 38 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007


Table 39 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007


Table 40 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007


Table 41 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007


Table 42 Company Shares of Functional Drinks by Off-trade Volume 2003-2007


Table 43 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007


Table 44 Company Shares of Functional Drinks by Off-trade Value 2003-2007


Table 45 Brand Shares of Functional Drinks by Off-trade Value 2004-2007


Table 46 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012


Table 47 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012


Table 48 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012


Table 49 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012




Abstract

Euromonitor International's Functional Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2011 illustrate how the market is set to change.

Product coverage includes: sports drinks, energy drinks, elixirs

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?
  • Get a detailed picture of the functional drinks industry
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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