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RTD Coffee in Norway

Published by: Euromonitor International

Published: May. 1, 2008 - 39 Pages


Table of Contents


SOFT DRINKS IN NORWAY


Executive Summary


Soft Drinks Continues To Grow Significantly


Sugar-free Products Are More Popular Than Ever


Coca-Cola and Ringnes Dominate the Norwegian Market


Discounters Equals Supermarkets/hypermarkets in Share of Distribution


Strong Growth To Be Driven by More Specific Healthy Choices in the Future


Key Trends and Developments


Pepsi Max Winning the First Stage of the Low Calorie Cola Carbonates Battle


Sugar-free Products Drive the Market


Strong Trends in Bottled Water Are An Impetus for Growth


Discounters Challenge Supermarkets/hypermarkets


Private Label Continues To Develop and Gain Stronger Share


Market Data


Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007


Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007


Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007


Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007


Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007


Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007


Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007


Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007


Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007


Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007


Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007


Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007


Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007


Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007


Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007


Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007


Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007


Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007


Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007


Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012


Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012


Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012


Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012


Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012


Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012


Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012


Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012


Appendix


Published Data Comparisons


Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007


Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007


Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007


Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007


Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007


Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007


Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007


Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007


Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012


Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012


Definitions


Sources


Summary 1 Research Sources


LOCAL COMPANY PROFILES - NORWAY


Fellesjuice As


Strategic Direction


Key Facts


Summary 2 Fellesjuice AS: Key Facts


Summary 3 Fellesjuice AS: Operational Indicators


Company Background


Production


Competitive Positioning


Summary 4 Fellesjuice AS: Competitive Position 2007


Hansa Borg Bryggerier Asa


Strategic Direction


Key Facts


Summary 5 Hansa Borg Bryggerier ASA: Key Facts


Summary 6 Hansa Borg Bryggerier ASA: Operational Indicators


Company Background


Production


Summary 7 Hansa Borg Bryggerier ASA: Production Statistics 2007


Competitive Positioning


Summary 8 Hansa Borg Bryggerier ASA: Competitive Position 2007


Ringnes As


Strategic Direction


Key Facts


Summary 9 Ringnes AS: Key Facts


Summary 10 Ringnes AS: Operational Indicators


Company Background


Production


Summary 11 Ringnes AS: Production Statistics 2007


Table 38 Ringnes AS: Production by Sector 2006


Competitive Positioning


Summary 12 Ringnes AS: Competitive Position 2007


Stabburet As


Strategic Direction


Key Fact


Summary 13 Stabburet AS: Key Facts


Company Background


Production


Summary 14 Stabburet AS: Production Statistics 2007


Competitive Positioning


Summary 15 Stabburet AS: Competitive Position 2007


RTD COFFEE IN NORWAY


Headlines


Trends


Competitive Landscape


Prospects


Sector Data


Table 39 Off-trade Sales of RTD Coffee: Volume 2002-2007


Table 40 Off-trade Sales of RTD Coffee: Value 2002-2007


Table 41 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007


Table 42 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007


Table 43 Company Shares of RTD Coffee by Off-trade Volume 2003-2007


Table 44 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007


Table 45 Company Shares of RTD Coffee by Off-trade Value 2003-2007


Table 46 Brand Shares of RTD Coffee by Off-trade Value 2004-2007


Table 47 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012


Table 48 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012


Table 49 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012


Table 50 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012




Abstract

Euromonitor International's RTD Coffee in Norway report offers a comprehensive guide to the size and shape of the ready to drink market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?
  • Get a detailed picture of the RTD coffee industry
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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