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Bottled Water in Brazil

Published by: Euromonitor International

Published: May. 1, 2008 - 64 Pages


Table of Contents


SOFT DRINKS IN BRAZIL


Executive Summary


Price Discounting Constrains Value Growth


Diversification Strategies Boost Acquisitions in 2007


Coca-Cola Indústrias Ltda Leads Soft Drinks


National Coverage by Low-end Brands Reshapes Distribution Structures


Volume Sales Growth Accelerates Over Forecast Period


Key Trends and Developments


Flow Metering Law Instituted To Curb Tax Evasion


Recycled Pet To Be Approved in Soft Drinks Packaging


Flavoured Water Causes Controversy


Contract Manufacturing Strategies Help Regional Companies


Disposable Income Maintains Strength While Consumption Stabilises


Market Data


Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007


Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007


Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007


Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007


Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007


Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007


Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007


Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007


Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007


Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007


Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007


Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007


Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2003-2007


Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2004-2007


Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2003-2007


Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2004-2007


Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007


Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007


Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007


Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007


Table 21 Company Shares of Off-trade Soft Drinks by Value 2003-2007


Table 22 Brand Shares of Off-trade Soft Drinks by Value 2004-2007


Table 23 Penetration of Private Label (as sold) by Sector by Volume 2003-2007


Table 24 Penetration of Private Label by Sector by Value 2003-2007


Table 25 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007


Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012


Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012


Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012


Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012


Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012


Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012


Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012


Table 33 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012


Appendix


Published Data Comparisons


Table 34 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007


Table 35 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007


Table 36 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007


Table 37 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007


Table 38 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007


Table 39 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007


Table 40 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007


Table 41 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007


Table 42 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012


Table 43 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012


Definitions


Summary 1 Research Sources


LOCAL COMPANY PROFILES - BRAZIL


Amacoco Água De Côco Da Amazônia Ltda


Strategic Direction


Key Facts


Summary 2 Amacoco Água de Côco da Amazônia Ltda: Key Facts


Company Background


Production


Summary 3 Amacoco Água de Côco da Amazônia Ltda: Production Statistics 2007


Competitive Positioning


Summary 4 Amacoco Água de Côco da Amazônia Ltda: Competitive Position 2007


AmBev


Strategic Direction


Key Facts


Summary 5 AmBev - Cia de Bebidas das Américas: Key Facts


Summary 6 AmBev - Cia de Bebidas das Américas: Operational Indicators


Company Background


Production


Summary 7 Ambev -Cia de Bebidas das Américas: Production Statistics 2006


Competitive Positioning


Summary 8 Ambev - Cia de Bebidas das Américas: Competitive Position 2007


Coca-Cola Indústrias Ltda


Strategic Direction


Key Facts


Summary 9 Coca-Cola Indústrias Ltda: Key Facts


Summary 10 Coca-Cola Indústrias Ltda: Operational Indicators


Company Background


Production


Summary 11 Coca-Cola Indústrias Ltda: Production Statistics 2007


Competitive Positioning


Summary 12 Coca-Cola Indústrias Ltda: Competitive Position 2007


Empresa De Águas Ouro Fino Ltda


Strategic Direction


Key Facts


Summary 13 Empresas de Águas Ouro Fino Ltda: Key Facts


Company Background


Production


Summary 14 Empresas de Águas Ouro Fino Ltda: Production Statistics 2007


Competitive Positioning


Summary 15 Empresas de Águas Ouro Fino Ltda: Competitive Position 2007


Indaiá Brasil Águas Minerais Ltda


Strategic Direction


Key Facts


Summary 16 Indaiá Brasil Águas Minerais Ltda: Key Facts


Company Background


Production


Summary 17 Indaiá Brasil Águas Minerais Ltda: Production Statistics 2006


Competitive Positioning


Summary 18 Indaiá Brasil Águas Minerais Ltda: Competitive Position 2007


Jandaia Agro-indústria Ltda


Strategic Direction


Key Facts


Summary 19 Jandaia Agro-Indústria Ltda: Key Facts


Summary 20 Jandaia Agro-Indústria Ltda: Operational Indicators


Company Background


Production


Summary 21 Jandaia Agro-Indústria Ltda: Production Statistics 2006


Competitive Positioning


Summary 22 Jandaia Agro-Indústria Ltda: Competitive Position 2007


Primo Schincariol Indústrias De Cervejas E Refrigerantes Ltda


Strategic Direction


Key Facts


Summary 23 Primo Schincariol Indústrias de Cervejas e Refrigerantes Ltda: Key Facts


Summary 24 Primo Schincariol Indústrias de Cervejas e Refrigerantes Ltda: Operational Indicators


Company Background


Production


Summary 25 Primo Schincariol Indústrias de Cervejas e Refrigerantes Ltda: Production Statistics 2006


Competitive Positioning


Summary 26 Primo Schincariol Indústrias de Cervejas e Refrigerantes Ltda: Competitive Position 2007


Sucos Del Valle Do Brasil Ltda


Strategic Direction


Key Facts


Summary 27 Sucos Del Valle do Brasil Ltda: Key Facts


Summary 28 Sucos Del Valle do Brasil Ltda: Operational Indicators


Company Background


Production


Summary 29 Sucos Del Valle do Brasil Ltda: Production Statistics 2006


Competitive Positioning


Summary 30 Sucos Del Valle do Brasil Ltda: Competitive Position 2007


BOTTLED WATER IN BRAZIL


Headlines


Trends


Competitive Landscape


Prospects


Sector Appendix


Institutional Bottled Water Sales


Table 44 Sales of Bottled Water to Institutional Channel 2003-2007


Sector Data


Table 45 Off-trade Sales of Bottled Water: Volume 2002-2007


Table 46 Off-trade Sales of Bottled Water: Value 2002-2007


Table 47 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007


Table 48 Off-trade Sales of Bottled Water: % Value Growth 2002-2007


Table 49 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2003-2007


Table 50 Company Shares of Bottled Water by Off-trade Volume 2003-2007


Table 51 Brand Shares of Bottled Water by Off-trade Volume 2004-2007


Table 52 Company Shares of Bottled Water by Off-trade Value 2003-2007


Table 53 Brand Shares of Bottled Water by Off-trade Value 2004-2007


Table 54 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012


Table 55 Forecast Off-trade Sales of Bottled Water: Value 2007-2012


Table 56 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012


Table 57 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012




Abstract

Euromonitor International's Bottled Water in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: still bottled water, carbonated bottled water, flavoured bottled water and functional bottled water

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?
  • Get a detailed picture of the bottled water industry
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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