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RTD Tea in Austria

Published by: Euromonitor International

Published: May. 1, 2008 - 41 Pages


Table of Contents


SOFT DRINKS IN AUSTRIA


Executive Summary


Soft Drinks Grows in Both Volume and Value Terms


Health and Wellness


Domestic Companies Are Main Players on the Market


Supermarkets/hypermarkets and Discounters Lead Sales of Soft Drinks in Austria


Although Slow, Still Good Forecast Performance for Soft Drinks


Key Trends and Developments


Health and Wellness


Hectic Lifestyles Cause More Demand for Convenience and Energy Boosts


Private Label Grows Stronger and Stronger


Market Data


Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007


Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007


Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007


Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007


Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007


Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007


Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007


Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007


Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007


Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007


Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007


Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007


Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007


Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007


Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007


Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007


Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007


Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007


Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007


Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012


Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012


Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012


Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012


Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012


Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012


Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012


Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012


Appendix


Published Data Comparisons


Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007


Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007


Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007


Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007


Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007


Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007


Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007


Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007


Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012


Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012


Definitions


Summary 1 Research Sources


LOCAL COMPANY PROFILES - AUSTRIA


Almdudler Limonade A & S Klein Kg


Strategic Direction


Key Facts


Summary 2 Almdudler Limonade A & S Klein KG: Key Facts


Company Background


Production


Competitive Positioning


Summary 3 Almdudler Limonade A & S Klein KG: Competitive Position 2007


Pfanner Getränke Gmbh, Hermann


Strategic Direction


Key Facts


Summary 4 Hermann Pfanner Getränke GmbH: Key Facts


Company Background


Production


Competitive Positioning


Summary 5 Hermann Pfanner Getränke GmbH: Competitive Position 2007


Rauch Fruchtsäfte GmbH


Strategic Direction


Key Facts


Summary 6 Rauch Fruchtsäfte GmbH: Key Facts


Summary 7 Rauch Fruchtsäfte GmbH: Operational Indicators


Company Background


Production


Competitive Positioning


Summary 8 Rauch Fruchtsäfte GmbH: Competitive Position 2007


Vöslauer Mineralwasser AG


Strategic Direction


Key Facts


Summary 9 Vöslauer Mineralwasser AG: Key Facts


Summary 10 Vöslauer Mineralwasser AG: Operational Indicators


Company Background


Production


Competitive Positioning


Summary 11 Vöslauer Mineralwasser AG: Competitive Position 2007


RTD TEA IN AUSTRIA


Headlines


Trends


Competitive Landscape


Prospects


Sector Data


Table 38 Flavours/Types of RTD Tea % Off-trade Volume 2005-2007


Sector Data


Table 39 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007


Table 40 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007


Table 41 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007


Table 42 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007


Table 43 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007


Table 44 Company Shares of RTD Tea by Off-trade Volume 2003-2007


Table 45 Brand Shares of RTD Tea by Off-trade Volume 2003-2007


Table 46 Company Shares of RTD Tea by Off-trade Value 2003-2007


Table 47 Brand Shares of RTD Tea by Off-trade Value 2004-2007


Table 48 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012


Table 49 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012


Table 50 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012


Table 51 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012




Abstract

Euromonitor International's RTD Tea in Austria report offers a comprehensive guide to the size and shape of the ready to drink market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage: Still RTD tea, Carbonated RTD tea

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?
  • Get a detailed picture of the RTD tea industry
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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